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Country Report

Switzerland Flag Skin Care in Switzerland

Price: US$990

About this Report

Executive Summary

TRENDS

  • Skin care players continue to strive to drive growth through developing a presence in specific niches based on age, gender and ethnicity. They seek to offer more customised benefits to a diverse consumer base, an objective that has led to a stronger segmentation process within the skin care category. This segmentation has three key elements: it helps develop a specific niche; it allows manufacturers to benefit from a competitive advantage; and it offers consumers better value for money.

COMPETITIVE LANDSCAPE

  • Skin care was led by Beiersdorf (Switzerland) AG in 2014. Its top brands Nivea and Nivea Visage held a strong position in Switzerland and were widely present at retail level. L’Oréal Suisse SA followed closely behind, ranked second in 2014. The broad objective of this company has been to customise offerings to suit various consumer needs as closely as possible by developing a precise segmentation of the category. Clarins SA ranked third with a 6% value share in 2014. Migros Genossenschaftsbund eG ranked fourth and continued to introduce new products by extending its Mibelle Zoé brand and Mibelle I am skin care range.

PROSPECTS

  • As manufacturers aim to tailor products to varying consumer needs, skin care is expected to witness an increasing level of segmentation. Switzerland is set to continue to experience demographic changes, with the proportion of the population aged over 60 increasing and, thus, demand for products that claim to reduce or prevent the signs of ageing is expected to continue driving sales.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Switzerland?
  • What are the major brands in Switzerland?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2009-2014
  • Table 2 Sales of Skin Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Skin Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 9 NBO Company Shares of Skin Care: % Value 2010-2014
  • Table 10 LBN Brand Shares of Skin Care: % Value 2011-2014
  • Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2011-2014
  • Table 12 LBN Brand Shares of Anti-agers: % Value 2011-2014
  • Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2011-2014
  • Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2011-2014
  • Table 15 LBN Brand Shares of Premium Skin Care: % Value 2011-2014
  • Table 16 Forecast Sales of Skin Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2014-2019

Skin Care in Switzerland - Company Profiles

Amway Corp in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amway Corp: Key Facts
  • Summary 2 Amway Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Amway Corp: Competitive Position 2014

Doetsch Grether & Cie AG in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Doetsch Grether & Cie AG: Key Facts
  • Summary 5 Doetsch Grether & Cie AG: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Doetsch Grether & Cie AG: Competitive Position 2014

L'Oréal Suisse SA in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 L’Oréal Suisse SA: Key Facts
  • Summary 8 L’Oréal Suisse SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 L’Oréal Suisse SA: Competitive Position 2014

Beauty and Personal Care in Switzerland - Industry Context

EXECUTIVE SUMMARY

Positive but modest results for beauty and personal care in 2014

Focus on individuality impacts beauty and personal care

Multinational operators lead sales of beauty and personal care

Product multifunctionality and convenience remain key

Further growth expected throughout the forecast period

KEY TRENDS AND DEVELOPMENTS

Niche perfumery is a hot topic

Online retailing shifts distribution patterns

Taming the big social media wave

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 27 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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