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Country Report

Switzerland Flag Skin Care in Switzerland

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, fast-growing niche brands proved immensely popular, thus leading to various acquisitions by large multinationals. Consumer demand for high-efficacy skin care helped niche brands flourish in a crowded space as they are viewed as specialists in their field. Unilever, for example, increased its acquisition activities of niche brands by buying Murad and Dermalogica, after REN and Kate Somerville. Each of these brands caters for a niche and offers natural and/or science-focused benefits.

COMPETITIVE LANDSCAPE

  • Beiersdorf (Switzerland) AG and L’Oréal Suisse SA were the leading players in 2015. Thanks to its top brands in skin care, Beiersdorf maintained a strong presence amidst the challenging retail environment. L’Oréal remained dynamic in terms of product launches and maintained its visibility in Switzerland by supporting its launches with extensive advertising and media communication.

PROSPECTS

  • Demand for more skin-friendly formulations and the increase in availability of natural skin care alternatives is expected to shape the future of skin care over the forecast period. This will result in fierce competition between the increasing number of niche natural brands but also major multinationals introducing natural lines and retailers adding organic private label alternatives to their portfolios. However, the biggest challenge for all these players remains regulation, which will significantly impact innovation in skin care.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Switzerland?
  • What are the major brands in Switzerland?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2010-2015
  • Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
  • Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 9 NBO Company Shares of Skin Care: % Value 2011-2015
  • Table 10 LBN Brand Shares of Skin Care: % Value 2012-2015
  • Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
  • Table 12 LBN Brand Shares of Anti-agers: % Value 2012-2015
  • Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
  • Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
  • Table 15 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
  • Table 16 Forecast Sales of Skin Care by Category: Value 2015-2020
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020

Skin Care in Switzerland - Company Profiles

L'Oréal Suisse SA in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 L’Oréal Suisse S.A: Key Facts
  • Summary 2 L’Oréal Suisse S.A: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 L’Oréal Suisse S.A: Competitive Position 2015

Procter & Gamble Switzerland Sarl in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Procter & Gamble Switzerland Sarl: Key Facts
  • Summary 5 Procter & Gamble Switzerland Sarl: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Procter & Gamble Switzerland Sarl: Competitive Position 2015

Beauty and Personal Care in Switzerland - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care grows amidst challenging economic conditions

The future of beauty and personal care lies in niche areas

L’Oréal leads the way in beauty and personal care

Innovation fuels growth

Further challenges expected for the forecast period

KEY TRENDS AND DEVELOPMENTS

Swiss economy shows modest, albeit positive, growth

Consumer tourism impacts sales of beauty and personal care in Switzerland

Rapidly ageing demographic stimulates beauty and personal care performance

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 27 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care
    • Skin Care Sets/Kits
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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