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Country Report

Switzerland Flag Skin Care in Switzerland

Price: US$900

About this Report

Executive Summary

TRENDS

  • Skin care in Switzerland continues to be driven by demand for products that claim to reduce or prevent the signs of ageing. This growth is clearly driven by demographic trends, and the large numbers of baby boomers. Manufacturers therefore introduced new products promising skin repair, rejuvenating benefits and intensive care. Anti-pigmentation and lightening formulas played a more important role, due to the growing concern for prevention or treatment of dark spots, although such products still represent a niche category.

COMPETITIVE LANDSCAPE

  • Skin care was dominated by Beiersdorf (Switzerland) AG in 2013 thanks to its wide range of Nivea products targeting different concerns. L’Oréal Suisse SA ranked second. The company continues to focus its efforts on the anti-ageing segment, with the constant introduction of new products supported by extensive media campaigns. Migros Genossenschaftsbund eG ranked third and was able to increase its share over the review period through continuously expanding its own label ranges, Mibelle Zoé, and economy lines Mibelle I am Face and Mibelle I am Body. In 2013 the Swiss retailer redesigned and restructured major areas of its private label range by introducing its Bellena brand, which comprises no less than 41 SKUs, which will in the short term replace existing skin care ranges of M-Classic and M-Budget products.

PROSPECTS

  • Anti-ageing skin care products are expected to remain the key drivers of the development of the skin care category which is expected to continue growing positively in coming years. Manufacturers are expected to further invest in research and development in order to innovate and offer more technologically advanced solutions. Furthermore, multi-functionality and the blurring of lines between skin care and colour cosmetics, for example, is expected to become more prominent.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Switzerland?
  • What are the major brands in Switzerland?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2008-2013
  • Table 2 Sales of Skin Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 8 NBO Company Shares of Skin Care: % Value 2009-2013
  • Table 9 LBN Brand Shares of Skin Care: % Value 2010-2013
  • Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2010-2013
  • Table 11 LBN Brand Shares of Anti-agers: % Value 2010-2013
  • Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010-2013
  • Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2010-2013
  • Table 14 LBN Brand Shares of Premium Skin Care: % Value 2010-2013
  • Table 15 Forecast Sales of Skin Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 17 Forecast Sales of Skin Care by Premium vs Mass: % Value 2013-2018

Skin Care in Switzerland - Company Profiles

Beiersdorf (Switzerland) AG in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Beiersdorf (Switzerland) AG: Key Facts
  • Summary 2 Beiersdorf (Switzerland) AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Beiersdorf (Switzerland) AG: Competitive Position 2013

L'Oréal Suisse SA in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 L’Oréal Suisse SA: Key Facts
  • Summary 5 L’Oréal Suisse SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 L’Oréal Suisse SA: Competitive Position 2013

Procter & Gamble Switzerland Sarl in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Procter & Gamble Switzerland Sarl: Key Facts
  • Summary 8 Procter & Gamble Switzerland Sarl: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Procter & Gamble Switzerland Sarl: Competitive Position 2013

Beauty and Personal Care in Switzerland - Industry Context

EXECUTIVE SUMMARY

Slow growth for beauty and personal care despite good economic climate

Further specialisation and segmentation to keep a mature market dynamic

L’Oréal remains undisputed leader

Swiss grocery retailers gain share in distribution

Rather stagnant outlook for forecast period

KEY TRENDS AND DEVELOPMENTS

Positive Swiss economy not enough to boost beauty and personal care market

The focus is on baby boomers

Organic trend more than a fad

MARKET DATA

  • Table 18 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 19 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 20 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 21 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 22 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 23 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 24 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 25 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 26 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 27 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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