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Country Report

Switzerland Flag Skin Care in Switzerland

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • Ageing remained the most discussed concern in 2012, driving sales of anti-agers. Skin care manufacturers took an even more scientific approach than before, by seeking to include in their offerings an increasing number of cutting-edge medical and cosmeceutical ingredients. However, the skin care category is increasingly threatened by make-up, which nowadays does more than just put colour on one’s cheeks or lips. Indeed, the myriad of make-up products launched in the last few years hold more promise, such as hydrating the skin, minimising wrinkles and diminishing lip lines, thus putting more pressure on skin care products.

COMPETITIVE LANDSCAPE

  • Beiersdorf (Switzerland) led skin care with a value share of 20% in 2012. Thanks to its top brands in skin care, the company managed to maintain its lead amidst the challenging environment at retail level. Like other skin care brands, Nivea was impacted by retailers’ decision in August 2011 to embark on a price-cutting war in various product categories in order to offset the strength of the Swiss franc when compared with the euro. After permanently reducing the price of 2,247 convenience goods by 3-20% in 2010, Migros announced in August 2011 further price cuts reaching 20% for 500 branded products. Similarly, Coop reacted in August 2011 to the same currency situation by launching a proactive campaign to drive lower prices from its EU suppliers and pass on the savings to customers.

PROSPECTS

  • Concerns about ageing are expected to remain on consumers’ agendas, and will thus keep driving sales. Product diversification will continue to develop skin care further in the future, as manufacturers seek to claim larger shares and expand their consumer bases. Besides, they are forecast to take an even more scientific approach, and focus on educating consumers about the benefits and properties of the products that they market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Switzerland?
  • What are the major brands in Switzerland?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2007-2012
  • Table 2 Sales of Skin Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Skin Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 5 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 6 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 7 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 8 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 9 Skin Care NBO Company Shares by Value 2008-2012
  • Table 10 Skin Care LBN Brand Shares by Value 2009-2012
  • Table 11 Facial Moisturisers LBN Brand Shares by Value 2009-2012
  • Table 12 Anti-agers LBN Brand Shares by Value 2009-2012
  • Table 13 Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
  • Table 14 General Purpose Body Care LBN Brand Shares by Value 2009-2012
  • Table 15 Skin Care Premium LBN Brand Shares by Value 2009-2012
  • Table 16 Forecast Sales of Skin Care by Category: Value 2012-2017
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 18 Forecast Sales of Skin Care by Premium Vs Mass: % Value Analysis 2012-2017

Skin Care in Switzerland - Company Profiles

Doetsch Grether & Cie AG in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Doetsch Grether & Cie AG: Key Facts
  • Summary 2 Doetsch Grether & Cie AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Doetsch Grether & Cie AG: Competitive Position 2012

Beauty and Personal Care in Switzerland - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care is dragged by challenging economic conditions

Cross-border shopping becomes a bigger factor affecting beauty and personal care

Increased private label activity, but multinationals still have a firm grip

Online retailing on the rise

Marginal growth predicted in the forecast period

KEY TRENDS AND DEVELOPMENTS

Switzerland sees a mixed economic picture

The retail environment is harshly impacted by new consumer shopping habits

Online shopping drives beauty and personal care

Private label fights for shelf space

Convenience features more heavily in beauty and personal care

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 21 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 22 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 23 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 24 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 25 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 27 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 28 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 31 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 32 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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