In 2025, skin care in Bulgaria exhibited strong growth, driven by a clear split between mass and premium offerings. The value sales reached BGN289 million, marking a robust growth rate of 11% from the previous year, underscoring rising consumer investment in skin health. The category benefits from increased consumer awareness about scientifically backed ingredients and long-term skin vitality, with younger urban professionals driving selective trading-up towards premium segments.

Skin care in the United Arab Emirates demonstrated strong growth in 2025, with retail value sales reaching AED1,925 million, reflecting a growth rate of 9% on the previous year. This expansion outpaced typical regional growth rates, underpinned by the UAE's favourable economic environment with real GDP growth of 5% and low inflation at 1%. Consumer expenditure in the UAE in 2025 was substantial, amounting to AED1,302.3 billion, supported by a total population of 11 million, which sustains a heal

In 2025, baby and child-specific products in Slovakia faced constrained volume growth due to persistently low birth rates and an ageing population, which stood at with the total population at 5.6 million in 2025. This demographic context suppressed category expansion despite moderate current value growth, as volume sales remain under pressure. Consumer behaviour reflected increased caution and intentional spending amid elevated living costs, leading to prioritisation of fewer but higher-value pu

Skin care in Morocco demonstrated strong growth in 2025, reaching MAD2.3 billion, representing a 12% increase from the previous year. This growth signals Morocco’s rising consumer demand and market maturation. Economic fundamentals underpinning this performance include a steadily increasing population, reaching 38 million in 2025, which broadens the consumer base, and an increase in expenditure, reflecting rising purchasing power. Additionally, real GDP growth is at a healthy 4% in 2025, suppor

In 2025, skin care in Argentina exhibited strong growth, with retail value sales increasing by 39% to ARS1,159,340 million. However, volume growth remained modest following a significant decline in 2024, indicating a slow recovery amid challenging economic conditions. This discrepancy between value and volume growth highlights inflationary pressures and cautious consumer spending, particularly among low and lower-middle income groups, who have deprioritised non-essential items including skin ca

In 2025, skin care in Romania exhibited a positive performance despite economic challenges and government austerity measures that led some consumers to postpone purchases. The category achieved strong growth in both retail value and volume terms, showcasing resilience within beauty and personal care. This growth is supported by expanding product availability, ongoing innovation and evolving consumer lifestyles that attract a broader demographic, including all age groups. The rising popularity of

Skin care in Vietnam delivered robust 12% value growth in 2025, with retail sales reaching VND36.3 trillion. This performance was notably stronger when compared to the review period average, reflecting the impact of economic growth and rising disposable incomes; median disposable income per household climbed to VND208 million in 2025. A population of over 102 million supports an expanding consumer base, particularly in urban centres, where middle-class households are able to trade up to premium,

In 2025, skin care in the US achieved retail value sales of USD28.6 billion, representing growth of 2%. This performance took place amid ongoing macroeconomic instability, with new tariffs and persistent food price inflation prompting cautious and intentional consumer spending. Although the US population reached 341 million and median disposable household income stood at USD123,140, purchasing habits shifted towards value and efficacy. Consequently, consumers increasingly traded down from premiu

The skin care category in the Czech Republic demonstrated solid performance in 2025, with retail value sales reaching CZK9.3 billion, marking 9% growth on the previous year. This growth is supported by improving real incomes, with the median disposable income per household increasing from CZK717,241 in 2024 to CZK747,174 in 2025, and a stable population of approximately 10.9 million people. Real GDP growth and moderate inflation foster a favourable environment for consumer spending on health and

In 2025, skin care in Norway showed steady current value growth, with sales up 3% to NOK7.4 billion, driven by consumers prioritising skin health over trend-led innovations. This growth contrasts with the more robust increases seen in previous years, indicating a maturing market with stabilising demand. The category's performance is being shaped by a strong focus on hydration, barrier repair and sensitive skin solutions that resonate well with Norwegian preferences for simple, functional routine

Baby and child-specific products in Chile continued to experience modest growth in 2025, reflecting a constrained environment due to the country’s historically low birth rates. Value sales reached CLP133,135 million in 2025 in current terms, growing by only 1% compared to the previous year, signalling a slowdown from earlier double-digit growth rates. This subdued performance contrasts with broader consumer expenditure trends, which indicate ongoing increases in household spending, reaching CLP1

In 2025, skin care in Colombia experienced continued positive current value growth, albeit at a slower pace than in 2024, reflecting a more mature yet still dynamic market environment. The total retail sales value reached COP2,418.4 billion in 2025, representing a 7% increase over 2024's value. This growth trajectory aligns with the region's steady economic expansion, as Colombia's achieved 3% real GDP growth in 2025. Inflation has moderated to 5%, supporting consumer purchasing power. The popul

Baby and child-specific products in Sweden recorded retail value sales of SEK715 million in 2025, representing 3% growth from the previous year, as the category delivered positive but structurally constrained performance. The declining birth rate and shrinking child population continue to weigh on volume growth, meaning most value gains come from modest premiumisation and consumers trading into pharmacy-positioned products rather than expanding usage frequency or adding new categories to their r

In 2025, skin care in France continued to demonstrate steady growth, with retail sales value reaching EUR3.9 billion, reflecting a growth of 3% compared to the previous year. This growth occurs despite a slowing real GDP growth rate of 1% and a low inflation rate of 1%, indicating resilience in consumer demand. Longevity is a significant trend driving sales, with consumers adopting anti-aging products much earlier. Korean skin care is also growing in importance, with social media, beauty special

Skin care in Indonesia recorded retail value sales of IDR60,242 billion in 2025, representing 19% growth in current terms, supported by a population of approximately 286 million, real GDP growth of 5% and inflation of 2%, which together underpinned rising discretionary spending on personal care. Facial care remained the largest category by absolute value at IDR51,782 billion, driven by heightened consumer focus on brightening, acne care and skin barrier repair. Skin care sets and kits was the be

In 2025, skin care in Hong Kong recorded retail value sales of HKD16,972 million, reflecting a decline of 5% from the previous year in current terms. Despite this slight contraction, the category maintained a significant size within beauty and personal care and within the Asia Pacific region, benefiting from Hong Kong's position as a sophisticated, connected beauty hub.

Skin care in Ecuador performed strongly in 2025, with retail sales value reaching USD257 million, growing 4% from 2024. This growth is underpinned by a behavioural shift from purely aesthetic aims to prioritising skin health, as consumers increasingly seek treatment-led routines addressing prevention, repair and long-term skin quality. The demand for products with science-backed claims, dermatologist endorsement and clear efficacy timelines particularly supports facial care, reinforcing clinical

In 2025, skin care in the Netherlands achieved notable growth, reaching a retail sales value of EUR906 million, reflecting a 6% increase from 2024. This performance outpaced moderate real GDP growth of 2% and aligns with rising consumer expenditure trends, which continue to grow steadily, supported by a total population of approximately 18 million. The category’s expansion is supported by consumers’ increasing willingness to invest in advanced skin care products that offer tangible benefits for

Baby and child-specific products in South Africa recorded steady expansion in 2025, with retail value sales rising by 6% in current terms to ZAR2,603 million. Underpinned by a population of 64.7 million and real GDP growth of 1%, household incomes and consumer expenditure improved gradually over the period. Within the broader Middle East and Africa context, the country’s performance reflects solid demographic and economic foundations. However, declining birth rates in the wake of the Covid-19 pa

In 2025, skin care in Ukraine demonstrated a strong performance with retail sales reaching UAH15 billion and achieving a robust growth rate of 13% compared to the previous year. This growth reflects a recovery from the prior volatility observed in 2022 and underscores the resilience of the category amid challenging macroeconomic conditions. Consumer expenditure trends complemented this performance, supported by a positive GDP growth outlook of 2%. Despite a declining population of 31.4 million i

In 2025, skin care in Uzbekistan exhibits robust growth, with retail value sales reaching UZS1,594 billion, marking a 27% growth. This growth is supported by the rising integration of structured skincare routines into daily life, particularly among urban consumers who seek efficacy and long-term, science-backed skin health benefits. Dr Rashel’s Vitamin C skincare series demonstrates this shift by targeting consumers focused on antioxidant protection and anti-ageing, with wide distribution in mas

Skin care in Finland reached a retail sales value of EUR350 million in 2025, up 2% from 2024, reflecting a positive yet slowing growth trajectory. This deceleration in value growth is partly attributable to a shift in consumer purchasing patterns from premium to masstige products, which has tempered average unit price increases and overall value growth momentum.

In 2025, skin care in Turkey exhibited a strong performance, with retail value sales reaching TRY37,854 million, reflecting 41% growth in current terms compared to 2024. This impressive expansion surpassed the average regional growth rate. Inflation-driven price rises was one reason for this dynamism, but with volume sales also rising, it was not the only factor. Growth also aligns with Turkey’s rising consumer expenditure, supported by a rising median disposable income and the population risin

Skin care in Poland reached a retail value of PLN7,370 million in 2025, representing robust growth of 9% in current terms compared to 2024. This sustained growth reflects increased consumer expenditure and a shift towards higher quality and scientifically validated products. The category’s value growth is supported by the country’s improving real disposable incomes and easing inflationary pressures, allowing consumers more discretionary spending power while maintaining an intentional purchasing