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Slovakia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia.

Slovakia StatisticsConsumer Lifestyles in Slovakia

Slovakia Country BriefingsFuture Demographics: Slovakia in 2030

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    Country Report

    Air Care in Slovakia

    Feb 2018

    Air care continued its slow but stable growth in 2017 as consumers were attracted by strong marketing activities by manufacturers and new product developments, mainly in terms of new and long-lasting fragrances. Having a pleasantly and freshly ...

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    Country Report

    Bleach in Slovakia

    Feb 2018

    The vast majority of bleach products available in the country are intended for laundry care, meaning that these products face strong competition. Laundry detergents are increasingly effective in stain removal and consumers often do not need to use ...

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    Country Report

    Dishwashing in Slovakia

    Feb 2018

    In automatic dishwashing, consumers looked for convenient products with strong dishwashing effects and which protect their dishwasher against grease and water scale without having to use rinse aid products. These criteria were met by the tablet ...

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    Country Report

    Home Insecticides in Slovakia

    Feb 2018

    Home insecticides remained one of the smallest categories of home care in terms of value sales in 2017 as Slovaks do not often experience problems with insects in their households, with the exception of mosquitos during the summer period, although ...

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    Country Report

    Laundry Care in Slovakia

    Feb 2018

    The improving economic situation in the country led consumers to believe that price was not the most important purchasing factor and many consumers began to seek laundry detergents of higher quality or pleasantly scented products or those with a ...

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    Country Report

    Home Care in Slovakia

    Feb 2018

    Sales of home care were mostly driven by the improving economic conditions in the country, leading to rising demand for quality home care products effective against stain removal and long-lasting odours. Higher consumer investment in the ...

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    Country Report

    Polishes in Slovakia

    Feb 2018

    The growing purchasing power of consumers, driven by improving economic conditions in the country, led to higher consumer investment in household equipment, including furniture and floors. Many Slovak households switched from carpets to laminate ...

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    Country Report

    Surface Care in Slovakia

    Feb 2018

    Within surface care excluding wipes, universal cleaning products are popular as consumers can save money and space by using a single product for cleaning their households, although higher investment in household equipment, such as laminate and tile ...

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    Country Report

    Toilet Care in Slovakia

    Feb 2018

    Toilet care products are used on a daily basis in Slovak households, especially toilet liquids/foam, which are highly popular. Consumers are attracted by the strong marketing campaigns by manufacturers which promote toilet liquids/foam as being ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Slovakia

    Jan 2018

    Slovak consumers tend to emulate Western fashion trends, and opt for fast fashion brands which offer the current fashion trends at affordable prices. The representation of fast fashion companies increased over 2012-2017, with new companies entering ...

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    Country Report

    Convenience Stores in Slovakia

    Jan 2018

    Changing consumer trends disrupted the grocery retail landscape in Slovakia, with some channels improving their positions and others being pushed close to demise. The shift in consumer preference towards healthier food and making smaller but more ...

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    Country Report

    Direct Selling in Slovakia

    Jan 2018

    The dominant format in direct selling in Slovakia is person-to-person direct selling. Party plan direct selling is less popular, and accounts for a much smaller proportion of direct selling value sales. Historically, there has not been any tradition ...

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    Country Report

    Discounters in Slovakia

    Jan 2018

    Like in other countries, discounters have also managed to disrupt grocery retailing in Slovakia, thanks to their main advantage over other grocery retailers – price. Although price remained the most important incentive for Slovak consumers, other ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Slovakia

    Jan 2018

    2017 was a strong year for electronics and appliance specialist retailers, due to rising consumer purchasing power, resulting from growing wages and declining unemployment in Slovakia. Consumers looked for the latest smartphones, iPads and laptops, ...

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    Country Report

    Health and Beauty Specialist Retailers in Slovakia

    Jan 2018

    The stable growth of household incomes and GDP, compounded by the lowest unemployment rate in the review period, drove the performance of health and beauty specialist retailers in 2017. Higher purchasing power led to the premiumisation of products in...

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    Country Report

    Home and Garden Specialist Retailers in Slovakia

    Jan 2018

    In 2017, home and garden specialist retailers continued to benefit from the rapid development of the Slovak housing market in 2016, although slightly slower growth was seen in 2017. The high number of new homeowners and mortgage holders were able to ...

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    Country Report

    Homeshopping in Slovakia

    Jan 2018

    In the face of competition from other channels, homeshopping is losing popularity in Slovakia. The channel failed to introduce any innovations or new products to attract consumers and encourage them to shop in the comfort of their homes. Homeshopping...

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    Country Report

    Hypermarkets in Slovakia

    Jan 2018

    Changing consumer behaviour and rising competition are impacting the performance of the channel. In the review period, hypermarkets saw growth which was considerably slower than during the channel’s heyday in the early 2000s, when these outlets were ...

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    Country Report

    Internet Retailing in Slovakia

    Jan 2018

    Internet retailing in Slovakia saw the fastest growth and rapid change over the review period, with ever-evolving trends and a rising number of consumers. The popularity of e-commerce and the frequency and number of online purchases surged in 2017, ...

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    Country Report

    Retailing in Slovakia

    Jan 2018

    As in previous years of the review period, retailing in Slovakia continued to benefit from increasing GDP and rising purchasing power in 2017. With unemployment reaching historically low levels, leading to higher household spending, the retail ...

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