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Slovakia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia.

Slovakia StatisticsConsumer Lifestyles in Slovakia

Slovakia Country BriefingsFuture Demographics: Slovakia in 2030

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    Country Report

    Tissue and Hygiene in Slovakia

    Mar 2017

    Retail tissue and hygiene continued to grow steadily in both volume and value terms in 2016. During the year, the category continued to benefit from the strong performance of the Slovakian economy, falling unemployment and the overall increased ...

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    Country Report

    Nappies/Diapers/Pants in Slovakia

    Mar 2017

    The population of babies aged up to 36 months continued to decline in Slovakia during 2016. This decline started in 2012, when the small baby boom peaked and, by 2016, the population of children aged below 36 months had declined by 3%. This caused a ...

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    Country Report

    Retail Tissue in Slovakia

    Mar 2017

    During 2016, the strong competition and limited product range in retail tissue led companies to focus their innovation on how new products are marketed. Emotions were added to traditional tissue products such as toilet paper and facial tissues, which...

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    Country Report

    Sanitary Protection in Slovakia

    Mar 2017

    Sales of sanitary protection products are stagnating in Slovakia and 2016 saw static current value growth in the category. Demand in the category is already highly saturated and thus sanitary protection does not provide many opportunities for further...

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    Country Report

    Away-From-Home Tissue and Hygiene in Slovakia

    Mar 2017

    The positive performance of the Slovakian economy in 2016 supported growth in AFH tissue and hygiene during the year. Real GDP growth of 3% was recorded in 2016 and the unemployment rate fell by two percentage points to 10%. This provided a solid ...

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    Country Report

    Wipes in Slovakia

    Mar 2017

    Wipes is a category of products which are becoming more popular among female consumers in Slovakia. 2016 saw strong performances in intimate wipes and facial cleansing wipes, each of which increased in current value by 7% during the year, which is a ...

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    Country Report

    Adult Incontinence in Slovakia

    Mar 2017

    Adult incontinence is a topic which was not discussed publicly in Slovakia for a long time and it is generally seen as a problem which only affects very elderly people. Thus, the topic has not been publicly discussed or adult incontinence products ...

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    Country Report

    Bottled Water in Slovakia

    Feb 2017

    Rising global warming and associated changes in the weather have caused rising consumption of bottled water in the country. Strong heatwaves which started from the second quarter of 2015 brought both value and volume sales increases in bottled water....

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    Country Report

    Carbonates in Slovakia

    Feb 2017

    The high availability of many carbonates brands with different flavours, quality content and affordable prices has caused carbonates to be used on a daily basis by all Slovak consumer groups. In particular, growing usage of health and wellness ...

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    Country Report

    Concentrates in Slovakia

    Feb 2017

    Slovak consumers of concentrates tend not to stick with one flavour and often try out new, unusual ones, such as maracuya, mango, blueberry or cranberry. They are also more interested in products with lower sugar content and without artificial ...

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    Country Report

    Energy Drinks in Slovakia

    Feb 2017

    The growing busy lifestyle of Slovak consumers, needing to be active for a longer time, to boost their mental state for studying or to lower stress pressure in work, has supported the rising popularity of energy drinks in the country. Moreover, new ...

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    Country Report

    Juice in Slovakia

    Feb 2017

    Juices are not highly popular among Slovak consumers who prefer to drink unflavoured bottled water instead for quenching thirst. Therefore, juice drinks (up to 24% juice) and nectars recorded only slight growth of 1% in off-trade volume sales in ...

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    Country Report

    Soft Drinks in Slovakia

    Feb 2017

    A rising number of consumers in Slovakia are interested in higher-priced soft drinks with a quality composition and with natural sweetener stevia instead of artificial sweeteners, following the health and wellness trend. This is mostly the case in ...

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    Country Report

    RTD Coffee in Slovakia

    Feb 2017

    RTD coffee held the lowest amount of off-trade value and volume sales of EUR4 million and one million litres, respectively, at the end of the review period compared to other soft drinks. A limited number of RTD coffee brands were available in the ...

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    Country Report

    RTD Tea in Slovakia

    Feb 2017

    Consumers have demanded more RTD teas in line with the growing health and wellness trend. Therefore, manufacturers have launched a series of innovative products with functional composition and replacing the sugar with the extract from stevia. ...

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    Country Report

    Sports Drinks in Slovakia

    Feb 2017

    A rising number of Slovaks are interested in doing various sports activities for the health benefits in terms of both the mental and physical state of the human body. To achieve better results during sports, the usage of sports drinks is recommended ...

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    Country Report

    Other Hot Drinks in Slovakia

    Feb 2017

    Other hot drinks continued to struggle in 2016 due to the changing eating habits of Slovak consumers, who preferred to eat healthy meals for breakfast, such as fresh fruit or muesli with milk instead of a pastry with a powder drink. Moreover, limited...

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    Country Report

    Hot Drinks in Slovakia

    Feb 2017

    A growing number of consumers are aware of the health benefits of herbal teas and use them more often to strengthen their immune system or for the treatment of common illnesses. Moreover, strong marketing campaigns by manufacturers attracted consumer...

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    Country Report

    Tea in Slovakia

    Feb 2017

    Drinking tea has a long tradition in Slovakia, with many consumers enjoying a cup of their favourite tea during their spare time. Moreover, consumers are aware of the positive effects of health and wellness teas and use them more often for ...

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    Country Report

    Coffee in Slovakia

    Feb 2017

    Drinking coffee in the morning or during the day when sleepy or tired to gain a mental boost is popular with many Slovaks. Coffee is therefore the largest category within hot drinks, with a retail volume share of 70% in 2016, although a slight retail...

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