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Slovakia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia.

Slovakia StatisticsConsumer Lifestyles in Slovakia

Slovakia Country BriefingsFuture Demographics: Slovakia in 2030

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    Country Report

    Air Care in Slovakia

    Jan 2017

    Air care mostly benefited from strong marketing campaigns from the leading players in 2016 and the introduction of new flavours which consumers wanted to try out. However, these products were not seen as necessary in most Slovak households and ...

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    Country Report

    Bleach in Slovakia

    Jan 2017

    Bleach declined by 2% in current value terms in 2016. The low number of products available, limited product developments and low promotion, while facing strong competition from laundry care, has led to the declining popularity of bleach in the ...

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    Country Report

    Dishwashing in Slovakia

    Jan 2017

    Dishwashing continued see a positive performance in 2016, fuelled by the rising penetration rate of dishwashers in the country. This is especially true within households with four or more members in which the use of a dishwasher appliance is seen as ...

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    Country Report

    Home Insecticides in Slovakia

    Jan 2017

    Home insecticides products were mainly in demand from the spring to autumn period in 2016 when both flying and crawling insects were widespread across the country. During that period, strong marketing campaigns promoting individual brands and ...

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    Country Report

    Laundry Care in Slovakia

    Jan 2017

    A rising interest in intensive laundry care was seen in the country in 2016. Products, especially automatic laundry detergents and fine fabric detergents, with a quality composition, a strong protective effect and long lasting scents increased in ...

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    Country Report

    Home Care in Slovakia

    Jan 2017

    The strengthening competition within home care is leading to more price discounts which negatively affected the performance of the category in current value terms in 2016. On the other hand, an improvement in the economic situation in the country ...

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    Country Report

    Polishes in Slovakia

    Jan 2017

    Polishes continued to see a positive development in 2016. The use of these products for furniture and floors is quite popular in the country. However, due to a lack of product developments and limited promotions, which has led to a lack of knowledge ...

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    Country Report

    Surface Care in Slovakia

    Jan 2017

    Surface care continued to see a positive sales development with current value growth of 2% in 2016. This growth was fuelled by new product innovations and strong marketing activities which attracted consumers to use these products for cleaning ...

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    Country Report

    Toilet Care in Slovakia

    Jan 2017

    In current value terms, toilet care remained static in 2016. This was a significantly worse performance compared to the review period which saw a CAGR of 3% in current value terms. Toilet liquids/foam is the largest category in toilet care, with it ...

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    Country Briefing

    Households: Slovakia

    Dec 2016

    Slovakian households are expanding in total, though marked by rapid population ageing among its household heads. Around half of homes are located in rural areas, with slow urbanisation still ongoing. Single-person households are dominant, with ...

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    Country Report

    Confectionery in Slovakia

    Dec 2016

    Nestlé Slovensko led chocolate confectionery in 2016, commanding a value share of 27% thanks to its well-performing Orion brand, closely followed by Mondelez Slovakia as with a 26% share. Third position was occupied by Ferrero Ceska sro, which ...

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    Country Report

    Dairy in Slovakia

    Dec 2016

    Cheese in Slovakia was led by Savencia Fromage & Dairy SK in 2016 which a value share of 16%. The company changed its name from Milex NMNV in 2015 following a global rebranding of Savencia-owned companies. Second position in the category in 2016 was ...

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    Country Briefing

    Business Dynamics: Slovakia

    Dec 2016

    Slovakia offers a competitive business landscape in relation to other Eastern European nations and has bounced back from the detrimental effects of the 2008-2009 global economic crisis. Doing business, economic freedom levels and access to credit ...

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    Country Briefing

    Economy, Finance and Trade: Slovakia

    Dec 2016

    Slovakia posted one of the highest real GDP growth rates amongst its regional peers. Modest gains in private consumption should continue to drive economic growth. External risk prevails and will continue to weigh on the country’s trade and investment...

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    Country Report

    Packaged Food in Slovakia

    Nov 2016

    Overall, packaged food retail current value sales declined slightly in 2016, due to more significant competition from foodservice. With slowly growing purchasing power and awareness, a rising number of Slovaks preferred to dine out rather than to ...

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    Country Report

    Baked Goods in Slovakia

    Nov 2016

    Baked goods in Slovakia recorded a current value decline of 7% in 2016. Several trends adversely affected the category, including the rising popularity of dining out as well as the increasing possession of home breadmakers....

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    Country Report

    Rice, Pasta and Noodles in Slovakia

    Nov 2016

    Rice, pasta and noodles in Slovakia recorded a marginal current value decline in 2016, with sales falling to below EUR112 million. The category suffered from frequent price promotions and discounts as Slovak consumers actively sought out the best ...

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    Country Report

    Processed Fruit and Vegetables in Slovakia

    Nov 2016

    Processed fruit and vegetables grew by 1% in current value terms in 2016, with sales reaching EUR83 million. The category benefited from strengthening purchasing power and a slowly developing convenience trend, with consumers preferring to buy ...

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    Country Report

    Processed Meat and Seafood in Slovakia

    Nov 2016

    Processed meat and seafood grew by 1% in current value terms in 2016, with sales reaching EUR415 million. The category benefited from positive performances from chilled processed meat, chilled processed seafood and chilled meat substitutes. Demand ...

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    Country Report

    Breakfast Cereals in Slovakia

    Nov 2016

    Sales of breakfast cereals continued to fall in Slovakia in 2016 as a result of many consumers either skipping breakfast or choosing on-the-go food options. Consumers in Slovakia are living more hectic lives, often starting their day with only a cup ...

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