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Slovakia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia.

Slovakia StatisticsConsumer Lifestyles in Slovakia

Slovakia Country BriefingsFuture Demographics: Slovakia in 2030

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    Country Report

    Bottled Water in Slovakia

    Feb 2017

    Rising global warming and associated changes in the weather have caused rising consumption of bottled water in the country. Strong heatwaves which started from the second quarter of 2015 brought both value and volume sales increases in bottled water....

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    Country Report

    Carbonates in Slovakia

    Feb 2017

    The high availability of many carbonates brands with different flavours, quality content and affordable prices has caused carbonates to be used on a daily basis by all Slovak consumer groups. In particular, growing usage of health and wellness ...

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    Country Report

    Concentrates in Slovakia

    Feb 2017

    Slovak consumers of concentrates tend not to stick with one flavour and often try out new, unusual ones, such as maracuya, mango, blueberry or cranberry. They are also more interested in products with lower sugar content and without artificial ...

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    Country Report

    Energy Drinks in Slovakia

    Feb 2017

    The growing busy lifestyle of Slovak consumers, needing to be active for a longer time, to boost their mental state for studying or to lower stress pressure in work, has supported the rising popularity of energy drinks in the country. Moreover, new ...

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    Country Report

    Juice in Slovakia

    Feb 2017

    Juices are not highly popular among Slovak consumers who prefer to drink unflavoured bottled water instead for quenching thirst. Therefore, juice drinks (up to 24% juice) and nectars recorded only slight growth of 1% in off-trade volume sales in ...

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    Country Report

    Soft Drinks in Slovakia

    Feb 2017

    A rising number of consumers in Slovakia are interested in higher-priced soft drinks with a quality composition and with natural sweetener stevia instead of artificial sweeteners, following the health and wellness trend. This is mostly the case in ...

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    Country Report

    RTD Coffee in Slovakia

    Feb 2017

    RTD coffee held the lowest amount of off-trade value and volume sales of EUR4 million and one million litres, respectively, at the end of the review period compared to other soft drinks. A limited number of RTD coffee brands were available in the ...

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    Country Report

    RTD Tea in Slovakia

    Feb 2017

    Consumers have demanded more RTD teas in line with the growing health and wellness trend. Therefore, manufacturers have launched a series of innovative products with functional composition and replacing the sugar with the extract from stevia. ...

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    Country Report

    Sports Drinks in Slovakia

    Feb 2017

    A rising number of Slovaks are interested in doing various sports activities for the health benefits in terms of both the mental and physical state of the human body. To achieve better results during sports, the usage of sports drinks is recommended ...

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    Country Report

    Other Hot Drinks in Slovakia

    Feb 2017

    Other hot drinks continued to struggle in 2016 due to the changing eating habits of Slovak consumers, who preferred to eat healthy meals for breakfast, such as fresh fruit or muesli with milk instead of a pastry with a powder drink. Moreover, limited...

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    Country Report

    Hot Drinks in Slovakia

    Feb 2017

    A growing number of consumers are aware of the health benefits of herbal teas and use them more often to strengthen their immune system or for the treatment of common illnesses. Moreover, strong marketing campaigns by manufacturers attracted consumer...

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    Country Report

    Tea in Slovakia

    Feb 2017

    Drinking tea has a long tradition in Slovakia, with many consumers enjoying a cup of their favourite tea during their spare time. Moreover, consumers are aware of the positive effects of health and wellness teas and use them more often for ...

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    Country Report

    Coffee in Slovakia

    Feb 2017

    Drinking coffee in the morning or during the day when sleepy or tired to gain a mental boost is popular with many Slovaks. Coffee is therefore the largest category within hot drinks, with a retail volume share of 70% in 2016, although a slight retail...

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    Country Profile

    Slovakia: Country Profile

    Feb 2017

    The pace of growth will slow in 2017. Modest gains in private consumption, along with a rebound in exports, are the main drivers. Fixed investment is falling due to reduced absorption of EU funds. Consumer spending benefits from an improving job ...

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    Country Report

    Direct Selling in Slovakia

    Jan 2017

    The consumer trend of healthy lifestyle has begun having an influence on direct selling in Slovakia. Healthy products are becoming more popular among consumers and, in response, direct selling companies are adjusting their product ranges. The rising ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Slovakia

    Jan 2017

    Electronics and appliance specialist retailers is already a very stable retail channel in Slovakia. Value growth in the channel towards the end of the review period was thus derived mainly from the shorter life span for some consumer electronics ...

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    Country Report

    Grocery Retailers in Slovakia

    Jan 2017

    While the number of overall grocery retailers outlets declined marginally in 2016, the number of outlets in modern grocery retailers increased by 2% in 2016, which translated into 143 more outlets in the channel over the course of the year. It was ...

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    Country Report

    Health and Beauty Specialist Retailers in Slovakia

    Jan 2017

    The advertising of OTC medicines and vitamins and dietary supplements increased during 2015 and 2016 and this helped to drive value growth in health and beauty specialist retailers towards the end of the review period. The advertising for these ...

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    Country Report

    Home and Garden Specialist Retailers in Slovakia

    Jan 2017

    Changes in legislation implemented at the beginning of 2016 enabled many Slovakia homeowners to repay their mortgages/housing loans more easily. Together with record low interest rates, this sparked the rapid development of the Slovakian housing ...

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    Country Report

    Homeshopping in Slovakia

    Jan 2017

    Homeshopping is losing popularity in Slovakia. The channel is facing strong competition from other retail channels, especially internet retailing, and homeshopping players are generally failing to offer anything unique or special in order to attract ...

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