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Slovakia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia.

Slovakia StatisticsConsumer Lifestyles in Slovakia

Slovakia Country BriefingsFuture Demographics: Slovakia in 2030

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    Country Briefing

    Economy, Finance and Trade: Slovakia

    Dec 2017

    Backed by a continued uptick in economic activity, Slovakia was amongst the fastest-growing economies within the Eastern European region in 2016. Improved government finances and an anticipated increase in investments augurs well for the country’s ...

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    Country Profile

    Slovakia: Country Profile

    Dec 2017

    Slovakia’s economy will continue to grow at a solid pace. Steady gains in both private final consumption and exports are the main drivers. Investment should also strengthen, driven by several large infrastructure projects such as the Bratislava ring ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Ready Meals in Slovakia

    Nov 2017

    Consumers’ attitudes towards making food at home was changing slightly in 2017, thanks to the slowly strengthening purchasing power, leading to less cooking at home. This favoured ready meals, which recorded 4% value sales growth in 2017 to reach ...

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    Country Report

    Sauces, Dressings and Condiments in Slovakia

    Nov 2017

    Manufacturers increasingly strived to differentiate their products or highlight the added value a product offers or quality ingredients it contains. Therefore, a rising number of products labelled as free from preservatives or gluten or lactose-free ...

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    Country Report

    Soup in Slovakia

    Nov 2017

    Soup’s current value sales generated noticeable growth in 2017 despite a strengthening foodservice industry. Sales were positively influenced by the stronger availability of health and wellness products, namely soup free from preservatives and ...

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    Country Report

    Spreads in Slovakia

    Nov 2017

    In February 2017, a new legislative measure came into effect, allowing Slovak manufacturers of jams to offer products that contain less sugar. According to EU ruling, jams and marmalade need to contain at least 60% sugar. However, since Slovak ...

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    Country Briefing

    Income and Expenditure: Slovakia

    Nov 2017

    Slovakia’s improved economic performance (supported by monetary stimulus from the European Central Bank) favoured growth of income and spending in the country over 2015-2016. Rising incomes, low inequality and a sizeable middle class are backing ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia

    Oct 2017

    A high number of consumers lead hectic and stressful lifestyles, which weakens the immune system, leading to frequent coughs, cold and allergies. Although allergies in particular are widespread amongst Slovaks, as they have to be treated in the ...

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    Country Report

    Dermatologicals in Slovakia

    Oct 2017

    Dermatologicals continued to see a positive performance in 2017, driven by the high interest of Slovaks in skin protection and treatment. Skin problems are quite common, but consumers who have had previous experience with specific problems do not ...

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    Country Report

    Digestive Remedies in Slovakia

    Oct 2017

    Overeating and unhealthy diets are widespread amongst Slovak consumers, resulting in problems with the digestive system and causing obesity and overweight. Obesity is a common problem, mostly amongst older consumers aged above 40, as they fail to ...

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    Country Report

    Eye Care in Slovakia

    Oct 2017

    The growing number of consumers who spend time in front of computers and televisions or reading books has led to rising demand for eye care products. Many Slovak consumers do not focus on prevention, and are interested in eye care products only when ...

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    Country Report

    Herbal/Traditional Products in Slovakia

    Oct 2017

    The importance of herbal/traditional products continues to grow in the country, as for Slovaks, the natural composition of these brands, which have no harmful effects on the human body, is gaining popularity. The perceived similar efficacy of ...

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    Country Report

    NRT Smoking Cessation Aids in Slovakia

    Oct 2017

    The overall number of smokers in the country was on decline over the review period. This resulted from the high prices of cigarettes, their negative health effects and EU legislative changes which came into effect during 2016, strongly promoting the ...

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    Country Report

    Consumer Health in Slovakia

    Oct 2017

    Rising health awareness and self-medication amongst Slovak consumers led to the increasing consumption of consumer health products in the country in 2017, with the strongest growth in categories such as weight management and wellbeing and sports ...

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    Country Report

    Sleep Aids in Slovakia

    Oct 2017

    Problems sleeping are on the rise in Slovakia. A growing number of consumers suffer from spending long hours working, with busy lifestyles and not enough defined time for sleeping, along with an unhealthy diet, which can lead to serious health ...

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    Country Report

    Sports Nutrition in Slovakia

    Oct 2017

    A rising number of consumers suffer from unhealthy diets and a lack of exercise, resulting from sedentary employment and spending too much time on computers or watching television. This can result in serious health problems, such as chronic ...

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    Country Report

    Weight Management and Wellbeing in Slovakia

    Oct 2017

    More than 60% of the adult Slovak population is overweight or obese. Although interest in achieving a healthier body can be seen amongst a higher number of Slovaks, many are still not satisfied with the shape of their body. The shift to healthier ...

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