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Slovakia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia.

Slovakia StatisticsConsumer Lifestyles in Slovakia

Slovakia Country BriefingsFuture Demographics: Slovakia in 2030

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    Country Briefing

    Business Dynamics: Slovakia

    Sep 2017

    Slovakia’s pursuance of reforms has further improved its business environment and it remains an attractive investment destination in the Eastern European region. Liberal investment policies, availability of cheap finance and strong logistical ...

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    Country Report

    Car Rental in Slovakia

    Sep 2017

    Car rental remained a small category in Slovakia at the end of the review period, generating just EUR12 million in value sales. Interest in leisure car rental remains low among local consumers due to the underdeveloped road infrastructure in many ...

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    Country Report

    Airlines in Slovakia

    Sep 2017

    The growing number of flight destinations open to outbound travellers from Slovakia was the main reason for the very positive performance of airlines towards the end of the review period. 2017 saw increasing numbers of flights from Bratislava to ...

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    Country Report

    Flows in Slovakia

    Sep 2017

    The most important influence on the positive growth seen in inbound arrivals and outbound departures in Slovakia during 2017 was the ongoing improvements which are being made to the country’s airline services. In particular, the launch of flights ...

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    Country Report

    Intermediaries in Slovakia

    Sep 2017

    Intermediaries registered relatively strong current value growth of 3% in 2017. Despite the increasing numbers of Slovakians who are interested in leisure travel to traditional outbound destinations for beach tourism such as Tunisia and Turkey, the ...

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    Country Report

    Lodging in Slovakia

    Sep 2017

    Towards the end of the review period, the performance of hotels in Slovakia was positively influenced by improvements to the country’s economic conditions, which boosted domestic tourism spending, as well as the increase seen in the numbers of ...

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    Country Report

    Online Travel Sales To Residents in Slovakia

    Sep 2017

    Very dynamic value growth continued to be seen in online travel sales to residents in 2017 as the category increased by 16% in current value over the course of the year. The convenience that making online bookings represents and the opportunity that ...

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    Country Report

    Travel in Slovakia

    Sep 2017

    The positive value growth seen in travel and tourism towards the end of the review period was based mainly on the opening of more European air routes to and from Bratislava and the stronger promotion of Slovakia’s tourism offer by the Slovak Agency ...

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    Country Profile

    Slovakia: Country Profile

    Aug 2017

    The economy will slow but continue to grow at a solid pace. Steady gains in private final consumption and moderate growth of exports are the main drivers. Investment should also strengthen, driven by private investment in the automotive industry and ...

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    Strategy Briefing

    Digital Landscape: Eastern Europe Leads the Emerging World in Digital Services

    Aug 2017

    Robust fixed-line networks define Eastern Europe’s digital environment. The region has relatively high fibre penetration, with consumers accessing high internet speeds. Coverage of high-speed cellular broadband is increasing rapidly, driven by rising...

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    Future Demographic

    Slovakia in 2030: The Future Demographic

    Aug 2017

    In 2030, the population of Slovakia will reach 5.5 million, after peaking in 2026, an overall increase of 1.0% from 2015. Falling births and increasing deaths mean that natural change will turn negative in 2023 and by 2027 positive net migration will...

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    Country Report

    Cigarettes in Slovakia

    Jul 2017

    Cigarette product advertising at points-of-sale became significantly stronger during 2016, with numerous lotteries for consumers where they could win prizes. These were utilised to both promote new product launches as well as to increase brand ...

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    Country Report

    Tobacco in Slovakia

    Jul 2017

    Retail value sales of tobacco witnessed a slowdown in 2016. Sales were negatively affected by marginally reduced smoking prevalence within cigarettes and a change in legislation in terms of cigarette health warnings on labels, which came into effect ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Slovakia

    Jul 2017

    Cigars grew by 2% in 2016 in current value terms reaching sales of EUR119 million, accounting for a 91% value share of total cigars, cigarillos and smoking tobacco. The category performed well due to the slowly strengthening purchasing power of the ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Slovakia

    Jul 2017

    Products of smokeless tobacco were banned in Slovakia according to EU directive 2001/37/ES, which is expected to remain unchanged over the forecast period. Snus was however available via internet retailing with several products present in 2016 and is...

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    Country Report

    Beer in Slovakia

    Jun 2017

    Beer continued to develop in 2016, posting total volume growth of 2%. Sales were fuelled by growing consumption of mid-priced and premium lager, as well as flavoured/mixed lager and dark beer, especially in the off-trade channel, where product ...

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    Country Report

    Cider/Perry in Slovakia

    Jun 2017

    Cider/perry remains a new alcoholic drink category for Slovaks, with products in this area only being introduced in 2014 and attracting consumers by offering new and unusual tastes. While growth is now slowing as a result of increasing competition ...

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    Country Report

    Alcoholic Drinks in Slovakia

    Jun 2017

    The major factor behind faster sales growth within alcoholic drinks in Slovakia in 2016 was the improving economy, which allowed Slovak consumers to spend more on higher quality alcoholic drinks. In addition, spirits, mainly rum, whiskies and cognac,...

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    Country Report

    Rtds/High-Strength Premixes in Slovakia

    Jun 2017

    RTDs/high-strength premixes remains one of the smallest alcoholic drinks areas in Slovakia, posting total volume sales of just 1.4 million litres in 2016. Awareness of products in this area remains limited, with most consumers preferring to important...

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    Country Report

    Spirits in Slovakia

    Jun 2017

    Interest in imported spirits, mostly whiskies and rums, continues to rise, especially among younger consumers. This trend is fuelling overall growth in spirits, thus leading to a rise in the availability of quality and unusual tasting beverages with ...

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