Slovakia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Slovakia StatisticsConsumer Lifestyles in SlovakiaSlovakia Country BriefingsFuture Demographics: Slovakia in 2030

Country Report

Country Report

Cat Food in Slovakia

May 2018

Strengthening purchasing power combined with a growing convenience trend among Slovak cat owners positively impacted overall cat food sales performance in 2017 and early 2018. This led to an increasing number of Slovaks feeding their cats with cat ...

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Dog Food in Slovakia

May 2018

Pet humanisation remained an important factor in dog food during 2017, as Slovak pet owners consider their pets part of the family. Trends were closely aligned with standard packaged food trends, with demand for natural products, grain-free with high...

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Other Pet Food in Slovakia

May 2018

Other pet food generated value sales growth in 2017 despite a slowly dwindling other pet population. This was possible thanks to the rising average unit price as Slovaks demanded higher product quality. In addition, declining frequency and intensity ...

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Country Report

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Pet Care in Slovakia

May 2018

Pet care was one of the fastest growing industries in Slovakia at the end of the review period, with sales driven by a growing premiumisation trend, while further benefiting from rising health awareness....

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Pet Products in Slovakia

May 2018

Slovak pet owners were more willing to spend money on their pets in 2017 which was mainly facilitated by improving purchasing power of households and declining unemployment....

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Baby and Child-Specific Products in Slovakia

May 2018

Birth rates are expected to remain stable with slight potential for growth, thanks to government initiatives which are likely to be launched over the forecast period. The number of children up to the age of 14 grew more significantly in 2017, by 1% ...

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Bath and Shower in Slovakia

May 2018

The slowly rising purchasing power of Slovak consumers led to rising demand for premium brands and gender-specific products. However, consumers wanted to shop smart – they looked for bargains and made purchases particularly during price ...

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Colour Cosmetics in Slovakia

May 2018

Bloggers and vloggers, who test products online and recommend new products to their viewers/readers, began to establish a visible presence in Slovakia. For example, dm-drogeriemarkt used bloggers to test mainly its private label products, with the ...

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Deodorants in Slovakia

May 2018

Perspiration protection and longer-lasting effectiveness remained in strong demand in 2017. Deodorants were popularly used following physical activity or on warmer days, although they were often substituted by fragrances, which continued to gain ...

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Depilatories in Slovakia

May 2018

Women’s razors and blades as well as pre-shave and post-shave products registered positive current retail value growth thanks to a warm summer season and slowly improving economic conditions. This led to increasing demand for higher-quality brands ...

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Fragrances in Slovakia

May 2018

Premium fragrances gained retail value share in 2017 thanks to strengthening advertising support and slowly rising consumer purchasing power. However the main challenges the category faced in 2017 was the size of the masstige segment as well as ...

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Hair Care in Slovakia

May 2018

Demand for salon professional hair care products increased among consumers in Slovakia who opt for premium quality products. As such, hair salons gained popularity thanks to well-educated staff who were able to recommend products to customers. In ...

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Mass Beauty and Personal Care in Slovakia

May 2018

Masstige products grew significantly in 2017 thanks to a developing premiumisation trend and slowly strengthening consumer purchasing power. This was mainly because mass products increasingly mimicked/copied the product features of premium products, ...

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Men's Grooming in Slovakia

May 2018

Hair care products specialising in beards and moustaches gained popularity in 2017. Moisturising, cleaning and styling products for beards helped grow the category considerably as these were purchased also by females as gifts. Category sales were ...

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Oral Care in Slovakia

May 2018

In 2017 Slovak consumers increasingly opted for premium products as oral health was important. Premium toothpaste and toothbrushes gained popularity as consumers sought medicated brands for specific purposes, such as teeth whitening and paradontosis,...

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Beauty and Personal Care in Slovakia

May 2018

Beauty and personal care had a good year in 2017 with current retail value growth in most categories. Sun care was the best performer thanks to a long summer with more hot days than in 2016. Colour cosmetics and skin care products also recorded solid...

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Country Report

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Premium Beauty and Personal Care in Slovakia

May 2018

Manufacturers of masstige products continued to market and position a growing number of products as premium or high quality, which posed a serious threat to the growth and further development of premium beauty and personal care in Slovakia. ...

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Skin Care in Slovakia

May 2018

Premium skin care grew faster than mass products in 2017 thanks to strengthening marketing support and product availability. However, premium skin care brands faced strong competition from mass products which increasingly blurred the line between ...

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Sun Care in Slovakia

May 2018

Sun care had a strong year in 2017 – the category benefited from a warm and long summer. Sun protection products therefore grew noticeably as consumers opted for higher-quality products, particularly those offering a higher sun protection factor. ...

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Consumer Foodservice By Location in Slovakia

May 2018

Over the review period, the issuing of legally authorised receipts was a hot topic in the media as the share of the grey economy in foodservice remained high in Slovakia. In pursuit of improving tax collection in various areas including ...

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