The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovenia.
Jun 2017
Cider/perry is gradually recovering from the sharp decline in 2008-2009 as new players enter, consumer confidence recovers and availability in the off-trade channel increases....
Jun 2017
Regardless of the improving economic factors and increased consumer confidence, RTDs/high-strength premixes witnessed a volume decline of -1% in 2016. The products are frequently substituted with at home mixers....
Jun 2017
2016 saw a marginal increase in growth and signs of stabilisation that ended the steady decline of the review period. This was mainly supported by improving economic indicators, increasing consumer confidence and development of both on- and off-trade...
Jun 2017
Slovenian wine makers were concerned by the decision of the European Commission to allow Croatian wine makers to use the wine type Teran on labels, which the former dispute. This resulted in stagnation in that year. High quality wine and high ...
Jun 2017
The beer drinking culture remains strong in Slovenia in 2016 with the domestic lager brands Zlatorog and Union having a combined 73% volume share. However, this share was declining gradually due to the influx of imported lagers as well as the craft ...
Jun 2017
Alcoholic drinks saw a better performance in 2016 following ten years of financial crisis. This was mostly due to the increase in private consumption, which benefitted from the growth in employment. In addition, both business and consumer confidence ...
Jun 2017
Slovenia’s economy will see moderate but steady growth in 2017. Fixed investment will rise significantly as EU funding for infrastructure becomes available. Modest gains in private consumption offer additional support. Although unemployment is ...
May 2017
With only 532,000 inhabitants in 2016, Ljubljana is tiny Eastern European city. However, it is the most important region in Slovenia, concentrating 26% of the country's population and generating 36% of its GDP. As Slovenia's financial centre and an ...
May 2017
In Slovenia depilatories remained the smallest category within beauty and personal care in 2016. The target consumer group for depilatories is women, as products for men are included in the men’s shaving (men’s grooming) category. Depilation is ...
May 2017
A summer season with plenty of sunshine keeps sun care sales relatively stable, as sun care is strongly dependant on weather conditions. In 2016 the weather conditions were relatively favourable, but the summer was not as hot in 2016 as it was in ...
May 2017
The number of newborns in Slovenia declined in 2016, which led to lower consumption of baby and child-specific products. Despite the economic situation in Slovenia having improved in 2016, a lot of parents still kept their budgets tight and bought ...
May 2017
Consumers’ frugality and the maturity of bath and shower were the main factors that slowed the category’s development in 2016. There is also low brand loyalty in the category, and thus special price promotions quickly lead to brand switches. There is...
May 2017
The improved economic situation in Slovenia in combination with visible marketing campaigns and attractive offerings led to growth of colour cosmetics in 2016. Women are generally well informed and follow the promoted trends, as there are no ...
May 2017
Deodorants registered a slight decline in current value sales in 2016, due to frugality of consumers and price wars amongst retailers. The 2016 decline was in line with the current value CAGR seen over the review period....
May 2017
In Slovenia, current value sales of fragrances registered a 1% decline in 2016, due to still visible frugality of consumers. This is a lower decline than the -2% CAGR measured in the review period, but despite the smaller decline, the fragrance ...
May 2017
In 2016 hair care posted a 1% decline in current value sales. The market contraction was also evident over the whole review period, but in 2016 the measured decline was the smallest, thanks mainly to the economy’s stabilisation. There were also a lot...
May 2017
In 2016 men’s grooming registered a marginal decline in current value sales in Slovenia, mainly due to still present consumer frugality, which saw a continuation of reduced spending for non-essential products. Nonetheless, attention to men’s grooming...
May 2017
Price discounts in 2016 due to consumers’ frugality resulted in value sales decline for oral care in Slovenia. Consumers adopted frugal purchasing habits and looked for value-for-money deals. For this reason resellers offered constant discounts and ...
May 2017
Sales of beauty and personal care were stimulated by economic stabilisation in Slovenia in 2016. Unemployment was declining and consumer purchasing power was slowly rising, thus sales of beauty and personal care products posted only minor decreases ...
May 2017
In 2016 skin care posted a flat performance with a slight value sales decline in Slovenia due to continuation of frugality observed amongst consumers. Its development in 2016 was comparable to value CAGR measured over the review period....
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