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Slovenia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovenia.

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Slovenia Country Briefings

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    Future Demographic

    Slovenia in 2030: The Future Demographic

    Aug 2017

    In 2030, the population of Slovenia will reach 2.08 million, overall growth of just 0.9% from 2015. However, the segment aged 60+ will see strong growth. Population dynamics will be driven by declining birth rates in turn supported by a falling ...

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    Country Report

    Cigarettes in Slovenia

    Jul 2017

    The biggest impact on 2016’s volume negative growth and slower decline than in 2015 was the fact that the average unit price remained the same. Even though there were marginal adjustments to excise tax, it did not affect the unit price increase. ...

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    Country Report

    Tobacco in Slovenia

    Jul 2017

    Overall tobacco witnessed a milder decline compared to the review period in 2016. The sharp declines that marked 2013 and 2014, due to strong increases in excise tax, did not continue. Although there was a marginal adjustment to excise tax, there was...

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    Country Report

    Cider/Perry in Slovenia

    Jun 2017

    Cider/perry is gradually recovering from the sharp decline in 2008-2009 as new players enter, consumer confidence recovers and availability in the off-trade channel increases....

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    Country Report

    Rtds/High-Strength Premixes in Slovenia

    Jun 2017

    Regardless of the improving economic factors and increased consumer confidence, RTDs/high-strength premixes witnessed a volume decline of -1% in 2016. The products are frequently substituted with at home mixers....

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    Country Report

    Spirits in Slovenia

    Jun 2017

    2016 saw a marginal increase in growth and signs of stabilisation that ended the steady decline of the review period. This was mainly supported by improving economic indicators, increasing consumer confidence and development of both on- and off-trade...

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    Country Report

    Wine in Slovenia

    Jun 2017

    Slovenian wine makers were concerned by the decision of the European Commission to allow Croatian wine makers to use the wine type Teran on labels, which the former dispute. This resulted in stagnation in that year. High quality wine and high ...

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    Country Report

    Beer in Slovenia

    Jun 2017

    The beer drinking culture remains strong in Slovenia in 2016 with the domestic lager brands Zlatorog and Union having a combined 73% volume share. However, this share was declining gradually due to the influx of imported lagers as well as the craft ...

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    Country Report

    Alcoholic Drinks in Slovenia

    Jun 2017

    Alcoholic drinks saw a better performance in 2016 following ten years of financial crisis. This was mostly due to the increase in private consumption, which benefitted from the growth in employment. In addition, both business and consumer confidence ...

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    Country Profile

    Slovenia: Country Profile

    Jun 2017

    Slovenia’s economy will see moderate but steady growth in 2017. Fixed investment will rise significantly as EU funding for infrastructure becomes available. Modest gains in private consumption offer additional support. Although unemployment is ...

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    City Review

    Ljubljana City Review

    May 2017

    With only 532,000 inhabitants in 2016, Ljubljana is tiny Eastern European city. However, it is the most important region in Slovenia, concentrating 26% of the country's population and generating 36% of its GDP. As Slovenia's financial centre and an ...

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    Country Report

    Depilatories in Slovenia

    May 2017

    In Slovenia depilatories remained the smallest category within beauty and personal care in 2016. The target consumer group for depilatories is women, as products for men are included in the men’s shaving (men’s grooming) category. Depilation is ...

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    Country Report

    Sun Care in Slovenia

    May 2017

    A summer season with plenty of sunshine keeps sun care sales relatively stable, as sun care is strongly dependant on weather conditions. In 2016 the weather conditions were relatively favourable, but the summer was not as hot in 2016 as it was in ...

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    Country Report

    Baby and Child-Specific Products in Slovenia

    May 2017

    The number of newborns in Slovenia declined in 2016, which led to lower consumption of baby and child-specific products. Despite the economic situation in Slovenia having improved in 2016, a lot of parents still kept their budgets tight and bought ...

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    Country Report

    Bath and Shower in Slovenia

    May 2017

    Consumers’ frugality and the maturity of bath and shower were the main factors that slowed the category’s development in 2016. There is also low brand loyalty in the category, and thus special price promotions quickly lead to brand switches. There is...

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    Country Report

    Colour Cosmetics in Slovenia

    May 2017

    The improved economic situation in Slovenia in combination with visible marketing campaigns and attractive offerings led to growth of colour cosmetics in 2016. Women are generally well informed and follow the promoted trends, as there are no ...

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    Country Report

    Deodorants in Slovenia

    May 2017

    Deodorants registered a slight decline in current value sales in 2016, due to frugality of consumers and price wars amongst retailers. The 2016 decline was in line with the current value CAGR seen over the review period....

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    Country Report

    Fragrances in Slovenia

    May 2017

    In Slovenia, current value sales of fragrances registered a 1% decline in 2016, due to still visible frugality of consumers. This is a lower decline than the -2% CAGR measured in the review period, but despite the smaller decline, the fragrance ...

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    Country Report

    Hair Care in Slovenia

    May 2017

    In 2016 hair care posted a 1% decline in current value sales. The market contraction was also evident over the whole review period, but in 2016 the measured decline was the smallest, thanks mainly to the economy’s stabilisation. There were also a lot...

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    Country Report

    Men's Grooming in Slovenia

    May 2017

    In 2016 men’s grooming registered a marginal decline in current value sales in Slovenia, mainly due to still present consumer frugality, which saw a continuation of reduced spending for non-essential products. Nonetheless, attention to men’s grooming...

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