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Global Briefing

Small Appliances: Opportunities for Core Categories

Mar 2012

Price: US$2,000

About this Report

About this Report

Despite many markets still facing economic difficulties, all categories in small appliances are predicted to post volume growth over the period to 2016. While low price options will be key at entry level, consumers in more mature markets and urban centres in frontier markets will be willing to upgrade to premium models, as they look for innovations which enable them to replicate restaurant experiences at home, tap into their health and wellness concerns, or help to save time on household chores.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Small appliances global overview: Twin decks

Key findings

Mapping growth in 2011

Small appliances: Volume and value category performance

Air Treatment Products

Air treatment star performer in small appliances

Air treatment products regional performance

Case study: Prospects for air treatment products in China

Rural China will underpin volume growth...

Outlook for air treatment products

Food Preparation Appliances

Recessionary trends continue boosting food preparation appliances

Food preparation appliances regional performance

Case study: Multi task appliances spur growth in Brazil

Multi-function products will help to increase value in Brazil

Outlook for food preparation appliances

Heating Appliances

Emerging markets fire up sales of heating appliances

Heating appliances regional performance

Case study: Brazil will drive volume growth in heating appliances

Sales heat up in Brazil

Outlook for heating appliances

Irons

Replacement purchases drive iron sales

Preferred format varies with maturity of market

Irons regional performance

Outlook for irons

Personal Care Appliances

Body shavers underpin global growth in personal care appliances

Personal care regional performance

Preference for personal care appliances varies across markets

Case study: Body shavers spur growth in personal care

Preferred body shavers format varies in main markets

Preferred body shavers format in growing markets

Outlook for personal care appliances

Small Cooking Appliances

Innovation and premiumisation boost small cooking appliances

Small cooking appliances category performance

Case study: Coffee pod machines

Coffee pod machines show buoyant performance

Opportunity markets for coffee pod machines

Small cooking appliances regional performance

Outlook for small cooking appliances

Small Kitchen Appliances (Non-cooking)

Kettles drive growth in small kitchen appliances (non-cooking)

Small kitchen appliances (non-cooking) regional performance

Outlook for small kitchen appliances (non-cooking)

Vacuum Cleaners

Vacuum cleaners perform sluggishly

Global performance by category

Preferred formats in main vacuum cleaners markets in 2011

Preferred formats in most dynamic vacuum cleaners markets 2011

Vacuum cleaners regional performance

Case study: Are robotic vacuum cleaners the next big thing?

Optimistic performance attracts competitors

Robotic vacuum cleaners show dynamic growth but are still niche

Opportunities for growth lie outside the US

Challenges for robotic vacuum cleaners

Outlook for vacuum cleaners

Wrap Up

Category growth is to be expected but…

Report Definitions

Definitions (1)

Definitions (2)

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