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Small kitchen appliances market research

Euromonitor has the world’s most comprehensive research on the small kitchen appliances (non-cooking) category within the consumer appliances industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

results

 

Country Report

Small Kitchen Appliances (Non-Cooking) in Russia

Small kitchen appliances (non-cooking) continued to show moderate growth in 2014, posting 4% growth in volume and 9% growth in current value terms. Sales of small kitchen appliances (non-cooking) thus reached 9.7 million units and RUB18.5 billion. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Taiwan

Volume sales of small kitchen appliances (non-cooking) recorded 2% growth in 2014. This was marginally higher than the volume growth registered in 2013, driven by smaller households. Kettles remained as the only product in small kitchen appliances ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Consistent product innovation boosted kettles to achieve healthy volume growth of 13%, despite an already large base. Leading manufacturers such as Joyoung and Midea led the innovation offering more comprehensive ranges. Firstly, manufacturers ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the US

Euromonitor International definitions have necessitated the exclusion of SodaStream from the data in the 2015 edition. In order to be considered an appliance by Euromonitor definitions, the product must be electrically powered. SodaStream machines ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Austria

With growing consumer health awareness and thus growing demand for homemade meals, which are seen as healthier compared to eating out, Austrians are opting for fully equipped kitchens. Next to focusing on having kitchens which feature all the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Netherlands

The non-cooking small kitchen appliances category remained small in 2014 but registered healthy growth in both volume and value terms. Consumers are buying more appliances and are willing to pay premium prices as both design and functionality are ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Ukraine

At the end of the review period, small kitchen appliances (non-cooking) struggled due to the fact there are not many appliances in the area which are considered to be essential. Kettles is an exception while purchases of coffee mills and other small ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Japan

Small kitchen appliances (non-cooking) in Japan declined by 5% in volume terms in 2014. This is due largely to the underperformance of kettles, which is the largest category, accounting for 65% of volume sales in 2014. Kettles recorded growth during ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Chile

Small kitchen appliances (non-cooking) grew by 4% in current value terms and 2% in volume terms in 2014. This growth was mainly caused by kettles, representing 98% share of retail volume sales of small kitchen appliances (non-cooking) in Chile in ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Kettles is the largest category in small kitchen appliances (non-cooking), yet with only 149,400 units sold in Greece in 2014, the penetration rate is rather low, allowing room for growth. Kettles witnessed an increase of 7% in volume terms in 2014, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Spain

Spaniards are changing their habits and spending more time cooking at home. This is positively impacting sales within the kettles and other small kitchen appliances categories. Kettles are gaining in popularity since they reduce the time needed to ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Morocco

Small kitchen appliances (non-cooking) performed well in 2014. This was due to the positive performance of kettles, which dominates sales, which benefited from the improved disposable incomes of most Moroccan households, and from the short ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Italy

Kettles saw the best performance in small kitchen appliances (non-cooking) in 2014, with volume growth of 2% to reach 200,000 units, and current value growth of 4% to reach €11 million, because these products are used in second homes, which Italians ...

Jan 2015 | US$900 | Add to cart | View details

Global Briefing

Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?

Global production of major appliances continues to grow, though at a slower pace, thanks to China. Five years on from the crisis, the World is seeing recovery; however, this has not been enough to return to pre-crisis levels in most categories when ...

Jan 2015 | US$1,200 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Venezuela

The biggest obstacle to the development of small kitchen appliances (non-cooking) in Venezuela is the resistance of consumers to pay for devices that are considered unnecessary, and whose job can be done manually. For example, this includes: kettles,...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Norway

Interest in coffee has increased significantly over the review period. Norwegians have become increasingly sophisticated when it comes to choosing the kinds of coffee they purchase, looking out for flavours and where the coffee comes from. Much like ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Poland

Kettles is the main category of small kitchen appliances representing about 90% of overall volume sales. With very high saturation, the vast majority of Polish households are equipped with one or more kettles. Since tea and instant coffee are very ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Colombia

The boom in coffee consumption in Colombia towards the end of the review period was due mainly to the changing perception of coffee among Colombian consumers. This coffee boom substantially boosted sales of coffee mills, pushing overall sales of ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Saudi Arabia

Positive, albeit moderate growth was recorded by small kitchen appliances (non-cooking) in 2014, with volume growth of 2% and current value growth of 7%. Value growth was mostly driven by rising unit prices in line with the premiumisation trend, as ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Turkey

Strong review period growth for small kitchen appliances (non-cooking) was supported by rising disposable income levels and a growing sense of economic confidence during the review period, encouraging consumers to spend more freely. However, the end ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Brazil

In 2014, small kitchen appliances (non-cooking) witnessed 5% volume growth to reach 20,610 units. This performance is aligned with the review period volume CAGR of 6%. This is still not a dynamic category in the country, experiencing low sales and ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Sweden

“Other” small kitchen appliances (non-cooking) suffered from declining appeal and interest among consumers, not least due to recent structural and technological changes in the ranges of products on offer. Many multifunction food preparation ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Canada

Small appliances (non-cooking) received a boost from the growing popularity of home coffee consumption, and particularly from rising demand for speciality coffee beans and espresso. Coffee mills rose in volume and value terms in 2014 as more ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in France

Kettles saw the highest retail volume decline of 1% in 2013. This was mainly due to the 2012-2013 increase in demand brought about by several promotional campaigns; notably the collaborative operations by Carrefour-Grundig in 2012, followed by ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Mexico

In 2014, for the fourth consecutive year small non-cooking kitchen appliances posted positive but slow growth of 2% and 8% in retail volume and current value terms respectively. This performance can be attributed to the 9% increase in consumption of ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Egypt

Kettles remains the only product category within small cooking appliances (non-cooking) in Egypt at the end of the review period. Throughout 2014, volume sales of kettles continued to fall and the category is set to decline in volume and current ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Denmark

Growing consumer interest in home cooking and desire to equip the kitchen with proper appliances is an important factor behind expected volume growth by 5% in small kitchen appliances (non-cooking) in Denmark in 2014. Consumers watch TV and other ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Thailand

Small kitchen appliances (non-cooking) saw a positive performance in 2013, reaching higher retail sales of 1.8 million units, with volume growth of 6%. Of all small kitchen appliances, kettles accounts for the highest sales. Electric kettles are used...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Singapore

Small kitchen appliances (non-cooking) saw increase in volume demand in 2013, mainly by kettles which already accounted for 78% of small kitchen appliances (non-cooking) volume sales. The convenience of using kettles to boil water instead of using ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Vietnam

In 2013, small kitchen appliances (non-cooking) grew by 9% in terms of volume to reach 225,000 units. In comparison with the review period, the volume CAGR was 16%, which presents a decelerating trend for 2013. Kettles is not really new in Vietnam ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Hong Kong, China

Small kitchen appliances (non-cooking) maintained its volume growth during 2013, with kettles remaining the only category. The essential nature of kettles meant they already had a high penetration rate in Hong Kong, which limited the overall current ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Czech Republic

Small kitchen appliances (non-cooking) performed well in 2013. This was due to the positive development of kettles, which dominates sales, the improving economic situation in the country and the short replacement cycle for such products. However, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Romania

Kettles remained the leading category in small kitchen appliances (non-cooking) in Romania, accounting for 90% of total retail volume sales in 2013. The household penetration of kettles was already high, and purchases by new consumers were therefore ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in South Korea

Kettles continued to hold the largest value share of 97% in overall small kitchen appliances (non-cooking) in 2013. Kettles also recorded the highest value and volume growth in 2013 overall. This is due to being used more frequently in each ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the United Arab Emirates

Overall, small kitchen appliances performed well in 2013. The category enjoyed growing consumer demand thanks to the rising population and the increasing number of small households. Additionally, attractive retail prices, thanks to different price ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Hungary

Small kitchen appliances (non-cooking) decreased in volume by -1% to 659,000 units, while increasing by 2% to HuF4.9 billion. There was improvement since 2010 in value although with slowing pace, while volume decreased throughout the review period. ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Israel

Kettles benefit from a very high household penetration rate and are considered very basic. Large and small households consisting of families, young couples, singles and students all possess an electric kettle at home and at their places of work and ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Philippines

Chefs are amongst those who are most updated with regards to innovative kitchen gadgets. As such, demand for several small kitchen appliances are derived mainly from cooking enthusiasts and professional cooks given the popularity of alternatives in ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Germany

Small kitchen appliances (non-cooking) registered stable growth in both current value and volume terms in 2013. This stable growth was mainly attributed to the ongoing consumer trend of drinking tea. In Germany tea has seen a radical change of image,...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Portugal

Small kitchen appliances (non-cooking) is amongst the most crisis-resilient categories, as it represents low-ticket, necessity purchases of products with a short replacement cycle. In fact, the relatively low price of such products makes their ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Indonesia

Kettles remained the main driver of small kitchen appliances (non-cooking) in Indonesia up to end of the review period, as sales of other small kitchen appliances continued to be negligible.

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Malaysia

Small kitchen appliances (non-cooking) registered a slower current value growth in 2013 than 2012. The essential nature of kettles in households saw it already accounting for a high penetration rate in Malaysia, thus restricting the overall growth ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Australia

With consumers increasingly focused on the aesthetics of their kitchens, design became more important for small kitchen appliances (non-cooking) towards the end of the review period. Within kettles, an attractive silhouette for example became more of...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Argentina

The Federal Government relaxed import restrictions between the last part of 2012 and the beginning of 2013, thus allowing imported products to enter the market after very tight restrictions since 2011. It is presumed that the government tried to ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in South Africa

As a result of South Africa’s high income inequality levels, the country faces a two tiered economy which continues to influence the type of products that are demanded by higher and lower LSM groups. This is reflected in the demand for kettles, where...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the United Kingdom

Small kitchen appliances (non-cooking) are not a necessity in UK households, other than kettles which represents the majority of small kitchen appliances in the UK. Fierce competition from packaged food whereby increasingly foods is sold in smaller ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in India

Coffee mills continued to remain a niche in India in 2013. This type of product was hard to find in leading retail channels. This was because the concept of grinding coffee beans to make coffee powder is not very popular among Indian consumers. In ...

Mar 2014 | US$900 | Add to cart | View details

Global Briefing

Six Trends Shaping Consumer Appliances

The consumer appliances market is expected to see the emergence of a few influential trends over the next five years. These trends will focus on health and eating habits, while government regulations and policies will shape the inclusion of water and...

Mar 2014 | US$1,200 | Add to cart | View details

Global Briefing

Corporate Strategies in Small Appliances: The Shopping Spree Continues

The shopping spree that started after the economic crisis, continued in 2012 and 2013 in small appliances. A sluggish market forced manufacturers seeking growth to look beyond traditional categories and market segments, many using acquisition as an ...

Mar 2014 | US$1,200 | Add to cart | View details

Global Briefing

A Tale of Two Regions: Opportunities for Growth in Latin and North America

North and Latin America together accounted for nearly one third of the world’s volume sales of consumer appliances in 2012, and one quarter of value. Their fates have differed, however, with Latin America strongly growing while North America has ...

May 2013 | US$1,200 | Add to cart | View details

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