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Small kitchen appliances market research

Euromonitor has the world’s most comprehensive research on the small kitchen appliances (non-cooking) category within the consumer appliances industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

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Country Report

Small Kitchen Appliances (Non-Cooking) in Australia

Small kitchen appliances (non-cooking) experienced decline in 2014, in both value and volume, as the two primary appliances, kettles and coffee mills, become increasingly obsolete. Although there are several different reasons why consumers need to ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Thailand

Small kitchen appliances (non-cooking) in Thailand reached 1.9 million units or Bt2.3 billion in which it gained a progressive performance compared to 2013. Kettles’ retail value and volume sales covered almost the entire performance of small kitchen...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Malaysia

Small kitchen appliances (non-cooking) retained stable volume growth over 2014 versus 2013. Consumers’ rising sophistication and disposable incomes towards the end of the review period spurred their willingness to invest in small kitchen appliances ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Hungary

In 2014, non-cooking small kitchen appliances remained flat with volume sales of around 631,000 units. In current value terms, the category grew by 2% to HuF4.8 billion. Value growth can be attributed to a small increase in unit prices. High ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Singapore

Despite consumers having higher propensity to spend in 2014, they were still not open to spending on small kitchen appliances (non-cooking). These items included grinders, kettles, electrical slicers, graters, knives, scales and cutters. They were ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Hong Kong, China

Small kitchen appliances (non-cooking) maintained its volume growth of 2% in 2014, with kettles remaining the only category. The essential nature of kettles meant it already had a high penetration rate in Hong Kong, which limited the overall current ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Israel

The substantial numbers of people migrating from the Tel Aviv metropolitan area towards recently developed peripheral suburbs and the increasing demand for new housing among Israel’s middle-class residents resulted in the widespread construction of ...

May 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Philippines

The relatively short summer in 2014, coupled with the bouts of tropical storms and rainy days during the middle and end of the year, stimulated the demand for small kitchen appliances, specifically kettles. Filipino households are buying kettles to ...

May 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Vietnam

In 2014, small kitchen appliances (non-cooking) registered a volume growth of 11%, which was slightly higher than in 2013 despite the continued poor economy in the country. Increased consumer awareness, busier lifestyles as well as the affordable ...

May 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Indonesia

Kettles remained the main driver of small kitchen appliances (non-cooking) in Indonesia in the review period as sales of other small kitchen appliances continued to be negligible.

May 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in South Korea

Despite the high consumption level of coffee in South Korea, coffee mills did not show noticeable growth. Most consumers prefer the convenient form of coffee consumption. Thus, hard pod coffee and instant coffee showed a high presence. As for ...

May 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in India

Small kitchen appliances (non-cooking) grew by 7% in volume and 15% in current value terms in 2014. The growth came from 15% current value growth of kettles which accounts for 98% of small kitchen appliances (non-cooking) value sales.

Apr 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in South Africa

Despite the challenging economic climate and pressures facing households, consumers continued to demand sophisticated products and this has been witnessed within small kitchen appliances.

Apr 2015 | US$990 | Add to cart | View details

Global Briefing

Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market

Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over ...

Apr 2015 | US$1,325 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the United Arab Emirates

Small kitchen appliances (non-cooking) performed well in 2014. The important community of expatriates and local consumers accounted for the bulk of demand, thanks to long hours of preparation of meals such as Asian and Arabic food. In addition, the ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Germany

A major trend in Germany is the growing awareness of health and wellness enhancing products, including a constantly increasing variety of tea. A growing number of German consumers are discovering the purported healing or improving effects of ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Portugal

Small kitchen appliances (non-cooking) underperformed in comparison with the overall Portuguese consumer appliances industry during 2014. Many of the products categorised under small kitchen appliances (non-cooking) are considered to be unnecessary ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Argentina

Sales of small kitchen appliances (non-cooking) suffered the cutback on long-term financing deals for purchases made with credit cards in retailers during the first half of the year after the hike in interest rates, but which was partially offset by ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Czech Republic

Small kitchen appliances (non-cooking) benefited from the short replacement cycle and low prices, whilst having fast and easy manipulation. However, the sales recorded stagnation in both volume and value in 2014. The high possession rate, lack of new...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the United Kingdom

Small kitchen appliances (non-cooking) continued to register a volume decline in 2014. Replacement sales struggled due to increasing sales of ready-to-consume foods, hence there was less of a need for these appliances. Consumer desire remained ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Romania

Kettles remained the leading category in small kitchen appliances (non-cooking) in Romania, accounting for 90% of total retail volume sales in 2014. The household penetration of kettles was already high; however, a slight increase in the number of ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Russia

Small kitchen appliances (non-cooking) continued to show moderate growth in 2014, posting 4% growth in volume and 9% growth in current value terms. Sales of small kitchen appliances (non-cooking) thus reached 9.7 million units and RUB18.5 billion. ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Taiwan

Volume sales of small kitchen appliances (non-cooking) recorded 2% growth in 2014. This was marginally higher than the volume growth registered in 2013, driven by smaller households. Kettles remained as the only product in small kitchen appliances ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Consistent product innovation boosted kettles to achieve healthy volume growth of 13%, despite an already large base. Leading manufacturers such as Joyoung and Midea led the innovation offering more comprehensive ranges. Firstly, manufacturers ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the US

Euromonitor International definitions have necessitated the exclusion of SodaStream from the data in the 2015 edition. In order to be considered an appliance by Euromonitor definitions, the product must be electrically powered. SodaStream machines ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Austria

With growing consumer health awareness and thus growing demand for homemade meals, which are seen as healthier compared to eating out, Austrians are opting for fully equipped kitchens. Next to focusing on having kitchens which feature all the ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Netherlands

The non-cooking small kitchen appliances category remained small in 2014 but registered healthy growth in both volume and value terms. Consumers are buying more appliances and are willing to pay premium prices as both design and functionality are ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Ukraine

At the end of the review period, small kitchen appliances (non-cooking) struggled due to the fact there are not many appliances in the area which are considered to be essential. Kettles is an exception while purchases of coffee mills and other small ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Japan

Small kitchen appliances (non-cooking) in Japan declined by 5% in volume terms in 2014. This is due largely to the underperformance of kettles, which is the largest category, accounting for 65% of volume sales in 2014. Kettles recorded growth during ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Chile

Small kitchen appliances (non-cooking) grew by 4% in current value terms and 2% in volume terms in 2014. This growth was mainly caused by kettles, representing 98% share of retail volume sales of small kitchen appliances (non-cooking) in Chile in ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Kettles is the largest category in small kitchen appliances (non-cooking), yet with only 149,400 units sold in Greece in 2014, the penetration rate is rather low, allowing room for growth. Kettles witnessed an increase of 7% in volume terms in 2014, ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Spain

Spaniards are changing their habits and spending more time cooking at home. This is positively impacting sales within the kettles and other small kitchen appliances categories. Kettles are gaining in popularity since they reduce the time needed to ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Morocco

Small kitchen appliances (non-cooking) performed well in 2014. This was due to the positive performance of kettles, which dominates sales, which benefited from the improved disposable incomes of most Moroccan households, and from the short ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Italy

Kettles saw the best performance in small kitchen appliances (non-cooking) in 2014, with volume growth of 2% to reach 200,000 units, and current value growth of 4% to reach €11 million, because these products are used in second homes, which Italians ...

Jan 2015 | US$990 | Add to cart | View details

Global Briefing

Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?

Global production of major appliances continues to grow, though at a slower pace, thanks to China. Five years on from the crisis, the World is seeing recovery; however, this has not been enough to return to pre-crisis levels in most categories when ...

Jan 2015 | US$1,325 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Venezuela

The biggest obstacle to the development of small kitchen appliances (non-cooking) in Venezuela is the resistance of consumers to pay for devices that are considered unnecessary, and whose job can be done manually. For example, this includes: kettles,...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Norway

Interest in coffee has increased significantly over the review period. Norwegians have become increasingly sophisticated when it comes to choosing the kinds of coffee they purchase, looking out for flavours and where the coffee comes from. Much like ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Poland

Kettles is the main category of small kitchen appliances representing about 90% of overall volume sales. With very high saturation, the vast majority of Polish households are equipped with one or more kettles. Since tea and instant coffee are very ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Colombia

The boom in coffee consumption in Colombia towards the end of the review period was due mainly to the changing perception of coffee among Colombian consumers. This coffee boom substantially boosted sales of coffee mills, pushing overall sales of ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Saudi Arabia

Positive, albeit moderate growth was recorded by small kitchen appliances (non-cooking) in 2014, with volume growth of 2% and current value growth of 7%. Value growth was mostly driven by rising unit prices in line with the premiumisation trend, as ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Turkey

Strong review period growth for small kitchen appliances (non-cooking) was supported by rising disposable income levels and a growing sense of economic confidence during the review period, encouraging consumers to spend more freely. However, the end ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Brazil

In 2014, small kitchen appliances (non-cooking) witnessed 5% volume growth to reach 20,610 units. This performance is aligned with the review period volume CAGR of 6%. This is still not a dynamic category in the country, experiencing low sales and ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Sweden

“Other” small kitchen appliances (non-cooking) suffered from declining appeal and interest among consumers, not least due to recent structural and technological changes in the ranges of products on offer. Many multifunction food preparation ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Canada

Small appliances (non-cooking) received a boost from the growing popularity of home coffee consumption, and particularly from rising demand for speciality coffee beans and espresso. Coffee mills rose in volume and value terms in 2014 as more ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in France

Kettles saw the highest retail volume decline of 1% in 2013. This was mainly due to the 2012-2013 increase in demand brought about by several promotional campaigns; notably the collaborative operations by Carrefour-Grundig in 2012, followed by ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Mexico

In 2014, for the fourth consecutive year small non-cooking kitchen appliances posted positive but slow growth of 2% and 8% in retail volume and current value terms respectively. This performance can be attributed to the 9% increase in consumption of ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Egypt

Kettles remains the only product category within small cooking appliances (non-cooking) in Egypt at the end of the review period. Throughout 2014, volume sales of kettles continued to fall and the category is set to decline in volume and current ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Denmark

Growing consumer interest in home cooking and desire to equip the kitchen with proper appliances is an important factor behind expected volume growth by 5% in small kitchen appliances (non-cooking) in Denmark in 2014. Consumers watch TV and other ...

Jan 2015 | US$990 | Add to cart | View details

Global Briefing

Six Trends Shaping Consumer Appliances

The consumer appliances market is expected to see the emergence of a few influential trends over the next five years. These trends will focus on health and eating habits, while government regulations and policies will shape the inclusion of water and...

Mar 2014 | US$1,325 | Add to cart | View details

Global Briefing

Corporate Strategies in Small Appliances: The Shopping Spree Continues

The shopping spree that started after the economic crisis, continued in 2012 and 2013 in small appliances. A sluggish market forced manufacturers seeking growth to look beyond traditional categories and market segments, many using acquisition as an ...

Mar 2014 | US$1,325 | Add to cart | View details
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