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Small Kitchen Appliances (Non-Cooking)

Euromonitor International publishes the world's most comprehensive market research on the small kitchen appliances (non-cooking) industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Small Kitchen Appliances (Non-Cooking) in Malaysia

Mar 2016

Small kitchen appliances (non-cooking) posted volume growth of 3% in 2015. Consumers’ rising sophistication and disposable incomes towards the end of the review period spurred their willingness to invest in small kitchen appliances (non-cooking), for...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Portugal

Mar 2016

Small kitchen appliances (non-cooking), which includes less essential categories, suffered strong declines during the worst years of the recession. The slow recovery which is now being seen has not been enough to compensate for the decline seen over ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Italy

Mar 2016

With volume growth of 3% to 206,000 units and current value growth of 4% to €10 million in 2015, kettles was the best performing category in small kitchen appliances (non-cooking) during the year. This was because kettles are commonly used in the ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Japan

Mar 2016

Small kitchen appliances (non-cooking) were impacted by a number of factors at the end of the review period. Firstly, many consumers opted to buy these products prior to the VAT increase seen in April 2014 in order to save money, with sales thus ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Mexico

Mar 2016

The advanced designs of small cooking appliances such as standard and espresso coffee machines means these are the greatest competitors to small non-cooking kitchen appliances such as kettles and coffee mills. Coffee machines have evolved to become ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Turkey

Mar 2016

Small kitchen appliances (non-cooking) registered 4% volume growth in 2015, largely due to increasing sales of kettles, as demand for practical kitchen solutions rose in the country along with urbanisation over the course of the review period. ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Brazil

Mar 2016

Small kitchen appliances (non-cooking) witnessed a decline of 11% in volume sales in 2015. The retraction of the category is due mainly to the declining demand for small appliances on the whole. Small kitchen appliances (non-cooking) in Brazil is by ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Austria

Feb 2016

During 2015, the performance of small kitchen appliances (non-cooking) in Austria continued to be primarily driven by the growing demand for convenience. Kettles remained the core category, accounting for 90% of total volume sales in small kitchen ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Germany

Feb 2016

Volume growth remained static in small kitchen appliances (non-cooking) in 2015 as the category remained on 6.2 million units. The main reason for the significant slowdown in growth in the category during the year was the constantly progressing ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Australia

Feb 2016

Small kitchen appliances (non-cooking) registered a volume decline of 3% in 2015, with demand for kettles and coffee mill decreasing. In addition, replacement sales are struggling due to increasing sales of ready-to-eat food, which means that there ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in the US

Feb 2016

Popularity of the healthy living trend has boiled over into a variety of products in the kitchen and the small kitchen appliances (non-cooking) category has been no exception. Loose leaf tea has continued to grow in popularity in the US with outlets ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in the United Arab Emirates

Feb 2016

Kettles is by far the dominant product area in small kitchen appliances (non-cooking), accounting for 99% retail volume share in overall sales in 2015. However, this product area is also showing strong signs of maturity. Stronger growth was seen in ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Singapore

Feb 2016

Manufacturers are adding extra features to their electric kettles, in a bid to achieve differentiation in a homogenous product category. In order to attract customers, manufacturers are introducing cordless kettles, safe to touch features, variable ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in India

Jan 2016

Small kitchen appliances (non-cooking) grew by 6% in volume and 12% in current value terms in 2015. The growth stemmed from the 12% current value growth recorded by kettles, which accounted for a 98% volume share of small kitchen appliances ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in the United Kingdom

Jan 2016

2015 was another difficult year for small kitchen appliances (non-cooking) in the UK. Volume sales continued to fall as the demand for kettles, which account for the bulk of volume sales in the category, continued to decline. Consumers are turning ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Canada

Jan 2016

A preference for hot beverages continues to grow amongst Canadians, with tea and coffee being the most popular choices for at-home consumption. Within each category, there is a shift towards bulk, with chains such as David’s Tea growing due to the ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in the Netherlands

Jan 2016

Small kitchen appliances (non-cooking) continued to record healthy growth in 2015 in both volume and value terms. Dutch consumers were interested in and willing to pay for premium products with added functionality and sleek designs. With the kitchen ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in Vietnam

Jan 2016

Chinese products witnessed a stronger presence at supermarkets, hypermarkets and major retailing stores, which mainly factored in the share gain of “others” in 2015, of one percentage point. In general, consumers are not particularly demanding when ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in France

Jan 2016

In 2015, more than 90% of the incremental volume to the category came from kettles. Demand for kettles was chiefly driven by a high level of equipment renewal and the success of innovative variants equipped with temperature selectors. The enthusiasm ...

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Country Report

Small Kitchen Appliances (Non-Cooking) in the Czech Republic

Jan 2016

Small kitchen appliances continued to see positive performance in 2015, with retail volume sales seeing growth of 3%. Increasing demand for kettles and more frequent replacement purchases supported the growth of the category. Moreover, the decreasing...

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