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Small kitchen appliances market research

Euromonitor has the world’s most comprehensive research on the small kitchen appliances (non-cooking) category within the consumer appliances industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

results

 

Country Report

Small Kitchen Appliances (Non-Cooking) in Thailand

Small kitchen appliances (non-cooking) saw a positive performance in 2013, reaching higher retail sales of 1.8 million units, with volume growth of 6%. Of all small kitchen appliances, kettles accounts for the highest sales. Electric kettles are used...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Singapore

Small kitchen appliances (non-cooking) saw increase in volume demand in 2013, mainly by kettles which already accounted for 78% of small kitchen appliances (non-cooking) volume sales. The convenience of using kettles to boil water instead of using ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Taiwan

Small kitchen appliances (non-cooking) posted stronger current value and volume growth in 2013 compared to the previous year due to a rise in consumers moving out to live on their own. Kettles continued to be the only category within small kitchen ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Vietnam

In 2013, small kitchen appliances (non-cooking) grew by 9% in terms of volume to reach 225,000 units. In comparison with the review period, the volume CAGR was 16%, which presents a decelerating trend for 2013. Kettles is not really new in Vietnam ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Hong Kong, China

Small kitchen appliances (non-cooking) maintained its volume growth during 2013, with kettles remaining the only category. The essential nature of kettles meant they already had a high penetration rate in Hong Kong, which limited the overall current ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Czech Republic

Small kitchen appliances (non-cooking) performed well in 2013. This was due to the positive development of kettles, which dominates sales, the improving economic situation in the country and the short replacement cycle for such products. However, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Romania

Kettles remained the leading category in small kitchen appliances (non-cooking) in Romania, accounting for 90% of total retail volume sales in 2013. The household penetration of kettles was already high, and purchases by new consumers were therefore ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in South Korea

Kettles continued to hold the largest value share of 97% in overall small kitchen appliances (non-cooking) in 2013. Kettles also recorded the highest value and volume growth in 2013 overall. This is due to being used more frequently in each ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Egypt

Overall sales of small kitchen appliances (non-cooking) fell in both volume and current value terms in Egypt in 2013. Kettles is the only category in small kitchen appliances in Egypt with any significant sales. Sales of other products are marginal ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Morocco

Coffee mills recorded strong growth in 2012, despite the global economic crisis. In 2013 retail volume sales grew by 7% while value sales were up by 5% Sales of coffee mills peak during Ramadan and Eid Al-Adha while promotions cover all product ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the United Arab Emirates

Overall, small kitchen appliances performed well in 2013. The category enjoyed growing consumer demand thanks to the rising population and the increasing number of small households. Additionally, attractive retail prices, thanks to different price ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Hungary

Small kitchen appliances (non-cooking) decreased in volume by -1% to 659,000 units, while increasing by 2% to HuF4.9 billion. There was improvement since 2010 in value although with slowing pace, while volume decreased throughout the review period. ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in France

Whilst coffee mills and other small kitchen appliances suffered from the general decline in consumer demand in 2013, kettles still managed to see growth. French households attached a higher priority to renewing and/or buying a new kettle rather than ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Israel

Kettles benefit from a very high household penetration rate and are considered very basic. Large and small households consisting of families, young couples, singles and students all possess an electric kettle at home and at their places of work and ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Philippines

Chefs are amongst those who are most updated with regards to innovative kitchen gadgets. As such, demand for several small kitchen appliances are derived mainly from cooking enthusiasts and professional cooks given the popularity of alternatives in ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Saudi Arabia

Small kitchen appliances (non-cooking) benefited from a good economic performance for Saudi Arabia at the end of the review period and rising economic confidence and disposable income levels. Consequently, consumers became more inclined to spend ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Turkey

Volume sales of small kitchen appliances (non-cooking) fell to a single-digit growth rate in 2013 for the first time since the recession in 2008/2009. Double-digit current value growth returned over the review period after two successive years of ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Germany

Small kitchen appliances (non-cooking) registered stable growth in both current value and volume terms in 2013. This stable growth was mainly attributed to the ongoing consumer trend of drinking tea. In Germany tea has seen a radical change of image,...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Portugal

Small kitchen appliances (non-cooking) is amongst the most crisis-resilient categories, as it represents low-ticket, necessity purchases of products with a short replacement cycle. In fact, the relatively low price of such products makes their ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Canada

Small kitchen appliances (non-cooking) followed the growth trend witnessed across all kitchen and cooking- related small appliances. Consumer trends toward healthy eating in conjunction with a rise in home cooking drove growth, allowing Canadians to ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Italy

During 2013, small kitchen appliances (non-cooking) continued to suffer from the impact of the ongoing economic crisis, although to a lesser degree than many other consumer appliances categories. Italian consumers have tended to rationalise their ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the US

SodaStream products ushered in a new period of substantial growth for small kitchen appliances (non-cooking). The highly popular SodaStream appliances increased the value and volume of the category. Consumers were eager to create their own carbonated...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Japan

The trend towards home-cooked meals remained the most important for small kitchen appliances (non-cooking) in 2013. This trend helped the category register volume growth of 1% in 2013. The lower cost of eating at home rather than at foodservice ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Indonesia

Kettles remained the main driver of small kitchen appliances (non-cooking) in Indonesia up to end of the review period, as sales of other small kitchen appliances continued to be negligible.

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Austria

With growing trend towards home cooking influenced by the increasing number of TV cooking shows on television on the one hand and by the health and wellness trend on the other hand, the demand for small kitchen appliances (non-cooking) that help and ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Malaysia

Small kitchen appliances (non-cooking) registered a slower current value growth in 2013 than 2012. The essential nature of kettles in households saw it already accounting for a high penetration rate in Malaysia, thus restricting the overall growth ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Ukraine

In 2013 kettles was the most important contributor to retail volume sales since coffee mills and other small kitchen appliances are non-essential products. Since kettles is an established category in Ukraine, to encourage sales manufacturers ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Russia

Over 2013 small kitchen appliances (non-cooking) posted 4% and 11% growth in volume and current value terms, respectively. By the end of the year sales of small kitchen appliances (non-cooking) reached 9.3 million units and RUB16.9 billion. The ...

May 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Australia

With consumers increasingly focused on the aesthetics of their kitchens, design became more important for small kitchen appliances (non-cooking) towards the end of the review period. Within kettles, an attractive silhouette for example became more of...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Venezuela

High price increases drove strong positive value growth in the small kitchen appliances (non-cooking) category, which was largely affected by the same obstacles facing many other categories in the Venezuelan economy, including an unreliable supply of...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Argentina

The Federal Government relaxed import restrictions between the last part of 2012 and the beginning of 2013, thus allowing imported products to enter the market after very tight restrictions since 2011. It is presumed that the government tried to ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in South Africa

As a result of South Africa’s high income inequality levels, the country faces a two tiered economy which continues to influence the type of products that are demanded by higher and lower LSM groups. This is reflected in the demand for kettles, where...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Sweden

On-going unease in the economic climate is having a negative impact on volume growth of kettles. Kettles are predominately perceived as non-essential by Swedish consumers as substitute appliances, such as microwaves and cooking hobs, can be used to ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Spain

Sales of small kitchen appliances (non-cooking) declined further in 2013 falling by 6% in both volume and current value terms as consumers continued to spend only on necessary items. Aside from kettles, many small kitchen appliances (non-cooking) are...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the United Kingdom

Small kitchen appliances (non-cooking) are not a necessity in UK households, other than kettles which represents the majority of small kitchen appliances in the UK. Fierce competition from packaged food whereby increasingly foods is sold in smaller ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Mexico

For the third year in a row, small non-cooking kitchen appliances posted positive but modest growth following negative results at the start of the review period. In 2013, the category grew by1% and 6% in retail volume and current value terms, ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Netherlands

Small kitchen appliances (non-cooking) is not used for cooking and therefore volume and value growth was in line with most other small appliances in the Netherlands in 2013. The lack of spending power normally used to invest in major appliances is ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Poland

In 2013, small kitchen appliances (non-cooking) stagnated. Coffee mills and kettles experienced a marginal downward tendency in volume sale, while sales of other small kitchen appliances registered marginal growth.

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Norway

Volume sales of small kitchen appliances (non-cooking) dropped by 5% in 2013. This is attributable to increased competition from substitutable products. For example, kettles are perceived as non-essential by Norwegian consumers as substitute ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Brazil

In Brazil, small kitchen appliances (non-cooking) is not a very dynamic category, experiencing low sales and not benefitting from investment by manufacturers in new product developments, advertising campaigns or attention of any kind. The main reason...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Chile

Small kitchen appliances (non-cooking) decreased by 1% in current value terms and 2% in volume terms in 2013. Consumption of these appliances, of which 97% are kettles, slipped in 2013, as the dynamic growth seen in recent years must have a natural ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Taking into consideration the habit amongst Chinese consumers of drinking boiled water and hot tea, kettles are considered essential by many Chinese households. With a low price, high usage and automatic shut-off mechanism, kettles have become ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Colombia

Small kitchen appliances (non-kitchen) continues being the most vulnerable category within small appliances due to consumer pessimism and economic deceleration. These products are practically seeing a similar behaviour to higher-ticket major ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Denmark

Small kitchen appliances (non-cooking) in Denmark increased in volume terms by 3% to reach 246,000 units in 2013. In current value terms, the category increases by 6% reaching DKr62 million. In 2013, all the subcategories included within small ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in India

Coffee mills continued to remain a niche in India in 2013. This type of product was hard to find in leading retail channels. This was because the concept of grinding coffee beans to make coffee powder is not very popular among Indian consumers. In ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Small kitchen appliances (non-cooking) is amongst the most resilient categories amidst the current crisis, as it mostly represents low-ticket, necessity purchases of products with short replacement cycles. However, given the depth of the Greek ...

Mar 2014 | US$900 | Add to cart | View details

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