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Market Research on Small Kitchen Appliances

Euromonitor International publishes the world's most comprehensive market research on small kitchen appliances within the consumer appliances industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market, we also cover: packaging, retailing, luxury goods, travel, institutional channels, hot drinks, soft drinks and dairy drinks, health and wellness, nutrition, tobacco, packaged food, personal care and electricals.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

results

 

Country Report

Small Kitchen Appliances (Non-Cooking) in Malaysia

Small kitchen appliances (non-cooking) posted volume growth of 3% in 2015. Consumers’ rising sophistication and disposable incomes towards the end of the review period spurred their willingness to invest in small kitchen appliances (non-cooking), for...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Portugal

Small kitchen appliances (non-cooking), which includes less essential categories, suffered strong declines during the worst years of the recession. The slow recovery which is now being seen has not been enough to compensate for the decline seen over ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Italy

With volume growth of 3% to 206,000 units and current value growth of 4% to €10 million in 2015, kettles was the best performing category in small kitchen appliances (non-cooking) during the year. This was because kettles are commonly used in the ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Japan

Small kitchen appliances (non-cooking) were impacted by a number of factors at the end of the review period. Firstly, many consumers opted to buy these products prior to the VAT increase seen in April 2014 in order to save money, with sales thus ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Mexico

The advanced designs of small cooking appliances such as standard and espresso coffee machines means these are the greatest competitors to small non-cooking kitchen appliances such as kettles and coffee mills. Coffee machines have evolved to become ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Turkey

Small kitchen appliances (non-cooking) registered 4% volume growth in 2015, largely due to increasing sales of kettles, as demand for practical kitchen solutions rose in the country along with urbanisation over the course of the review period. ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Brazil

Small kitchen appliances (non-cooking) witnessed a decline of 11% in volume sales in 2015. The retraction of the category is due mainly to the declining demand for small appliances on the whole. Small kitchen appliances (non-cooking) in Brazil is by ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Austria

During 2015, the performance of small kitchen appliances (non-cooking) in Austria continued to be primarily driven by the growing demand for convenience. Kettles remained the core category, accounting for 90% of total volume sales in small kitchen ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Germany

Volume growth remained static in small kitchen appliances (non-cooking) in 2015 as the category remained on 6.2 million units. The main reason for the significant slowdown in growth in the category during the year was the constantly progressing ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Australia

Small kitchen appliances (non-cooking) registered a volume decline of 3% in 2015, with demand for kettles and coffee mill decreasing. In addition, replacement sales are struggling due to increasing sales of ready-to-eat food, which means that there ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the US

Popularity of the healthy living trend has boiled over into a variety of products in the kitchen and the small kitchen appliances (non-cooking) category has been no exception. Loose leaf tea has continued to grow in popularity in the US with outlets ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the United Arab Emirates

Kettles is by far the dominant product area in small kitchen appliances (non-cooking), accounting for 99% retail volume share in overall sales in 2015. However, this product area is also showing strong signs of maturity. Stronger growth was seen in ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Singapore

Manufacturers are adding extra features to their electric kettles, in a bid to achieve differentiation in a homogenous product category. In order to attract customers, manufacturers are introducing cordless kettles, safe to touch features, variable ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in India

Small kitchen appliances (non-cooking) grew by 6% in volume and 12% in current value terms in 2015. The growth stemmed from the 12% current value growth recorded by kettles, which accounted for a 98% volume share of small kitchen appliances ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the United Kingdom

2015 was another difficult year for small kitchen appliances (non-cooking) in the UK. Volume sales continued to fall as the demand for kettles, which account for the bulk of volume sales in the category, continued to decline. Consumers are turning ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Canada

A preference for hot beverages continues to grow amongst Canadians, with tea and coffee being the most popular choices for at-home consumption. Within each category, there is a shift towards bulk, with chains such as David’s Tea growing due to the ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Netherlands

Small kitchen appliances (non-cooking) continued to record healthy growth in 2015 in both volume and value terms. Dutch consumers were interested in and willing to pay for premium products with added functionality and sleek designs. With the kitchen ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Vietnam

Chinese products witnessed a stronger presence at supermarkets, hypermarkets and major retailing stores, which mainly factored in the share gain of “others” in 2015, of one percentage point. In general, consumers are not particularly demanding when ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in France

In 2015, more than 90% of the incremental volume to the category came from kettles. Demand for kettles was chiefly driven by a high level of equipment renewal and the success of innovative variants equipped with temperature selectors. The enthusiasm ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Czech Republic

Small kitchen appliances continued to see positive performance in 2015, with retail volume sales seeing growth of 3%. Increasing demand for kettles and more frequent replacement purchases supported the growth of the category. Moreover, the decreasing...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Denmark

A do-it-yourself (DIY) attitude to food and beverage preparation drove retail volume growth in 2015. According to the results of a survey commissioned by Philips in 2015, 34% of Danish respondents stated they chose non-processed foods and beverages ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Small kitchen appliances (non-cooking) saw a 12% growth in 2015 to reach 38.8 million units, mainly driven by the double-digit growth of kettles. As consumers use kettles frequently, the replacement cycle is relatively short. Meanwhile, a large ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Norway

According to trade sources, consumers are increasingly design- and trend-conscious. This is strongly influencing product development and innovation, as demonstrated by the launch of a range of kettles by Bosch in 2015. Bosch describes this range as ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Ukraine

Being the most popular and affordable product in the category, kettles saw the smallest decline in 2015. It declined by 12% to one million units. To stimulate sales, a lot of retailers provided discounts on kettles, especially private label products.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Thailand

Small kitchen appliances (non-cooking) registered retail volume growth of 6% to reach 2 million units in 2015. Retail volume growth was unchanged on the previous year while current retail value growth slowed by one percentage point to 6%, to reach ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Kettles remained by far the largest category in small kitchen appliances (non-cooking) in 2015. During 2015 there were 154,600 units sold in Greece. However, the penetration rate is rather low, allowing room for further growth. Kettles increased by ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Sweden

Convenience and continued tool-focused demand from Swedes drove retail volume sales of non-cooking small kitchen appliances forward in Sweden during 2015. The time and energy consumers can save by using small electrical kitchen appliances led to ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Venezuela

The lack of products in the market led to a significant sales decline. Retailers had already used the little inventory they had built up during 2014, when they received little foreign currency to import from the government. The lack of availability ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in South Africa

The category continues to record a positive performance despite poor economic conditions; upper-middle to higher-income consumers continue to support sophisticated products.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Romania

Small kitchen appliances (non-cooking) is mature, this explaining the modest performance in 2015. After a marginal increase in 2014, retail volume sales of small kitchen appliances (non-cooking) rose by 1% in 2015, totalling one million units. Growth...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Taiwan

Kettles continues to be the only appliance present in small kitchen appliances (non-cooking) in 2015, recording 2% volume growth. The recent food safety scandals in Taiwan have led to volume sales growth of kettles. Due to low consumer confidence ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Chile

Small kitchen appliances (non-cooking) saw 3% current value growth and -4% volume decline in 2015. This fall in volume was mainly driven by kettles, which had a 98% volume share of small kitchen appliances (non-cooking) in Chile in 2015. Kettles are ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Philippines

Small kitchen appliances grew by 4% in 2015. The market for the category is limited in the first place, with sales of kitchen appliances such as electric kitchen scales and food and meat slicers confined to cooking professionals or possibly those who...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Hong Kong, China

Small kitchen appliances (non-cooking) grew by 2% in volume terms in 2015, dominated by kettles. The number of small households increased towards the end of the review period, which had a positive impact on sales of kettles as they are an essential ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Indonesia

Small kitchen appliances (non-cooking) remained a small category in 2015, with performance being solely determined by kettles. Whilst coffee mills and other small kitchen appliances (non-cooking) such as food and meat slicers are present and can be ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Israel

Internet retailing reached a 12% retail volume share of small kitchen appliances (non-cooking) in 2015. Consumers are gradually shifting to online shopping, as the variety of appliances available online is much wider than in their local retailers, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Saudi Arabia

The growth of small kitchen appliances (non-cooking) in 2015, was mostly driven by rising disposable incomes and the premiumisation trend. Disposable incomes rose in the country due to the healthy performance of its economy, which saw consumers opt ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Russia

Small kitchen appliances (non-cooking) showed a sharp decline of 24% in volume sales in 2015. The local currency was devalued which led to unit prices of small cooking appliances increasing. Consumers were in “standby” mode in 2015, afraid to spend ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Poland

The small kitchen appliances category is represented by kettles, which in volume terms generate 90% of sales. Due to saturation, no rapid dynamic shifts were observed. Kettles are treated as a necessary standard appliance, thus the category’s growth ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in South Korea

Coffee mills saw higher volume growth than kettles in 2015. South Korea’s consumption of coffee continues to grow steadily, leading to proliferation of coffee specialist stores throughout the nation. As coffee tastes become more sophisticated and the...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Hungary

Due to existing high possession rates, lack of new product innovation, and promotion, the sales of non-cooking small kitchen appliances saw relatively limited retail volume sales growth of 3% in 2015. Producers tend to focus more on other product ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Spain

Many Spaniards are currently in the process of changing their eating habits to embrace healthier diets. This means increasing consumption of tea and vegetable soup and the general substitution of boiling with other cooking methods. This sustained ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Egypt

In 2015 kettles saw growth of 1% in volume terms and 4% in current value terms. The reason behind this was the presence of multiple unknown Chinese brands in the market, which accounted for 13% of volume sales in 2015 under “others”. The two leaders,...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Morocco

Small kitchen appliances (non-cooking) recorded 4% retail volume growth and 5% current value growth in 2015. This performance was mainly driven by sales of kettles, which continued to dominate the category, accounting for 69% of volume sales. ...

Jan 2016 | US$990 | Add to cart | View details

Global Briefing

Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market

Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over ...

Apr 2015 | US$1,325 | Add to cart | View details

Global Briefing

Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?

Global production of major appliances continues to grow, though at a slower pace, thanks to China. Five years on from the crisis, the World is seeing recovery; however, this has not been enough to return to pre-crisis levels in most categories when ...

Jan 2015 | US$1,325 | Add to cart | View details

Global Briefing

Six Trends Shaping Consumer Appliances

The consumer appliances market is expected to see the emergence of a few influential trends over the next five years. These trends will focus on health and eating habits, while government regulations and policies will shape the inclusion of water and...

Mar 2014 | US$1,325 | Add to cart | View details

Global Briefing

Corporate Strategies in Small Appliances: The Shopping Spree Continues

The shopping spree that started after the economic crisis, continued in 2012 and 2013 in small appliances. A sluggish market forced manufacturers seeking growth to look beyond traditional categories and market segments, many using acquisition as an ...

Mar 2014 | US$1,325 | Add to cart | View details

Global Briefing

A Tale of Two Regions: Opportunities for Growth in Latin and North America

North and Latin America together accounted for nearly one third of the world’s volume sales of consumer appliances in 2012, and one quarter of value. Their fates have differed, however, with Latin America strongly growing while North America has ...

May 2013 | US$1,325 | Add to cart | View details

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