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Country Report

Sweden Flag Small Kitchen Appliances (Non-Cooking) in Sweden

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • Convenience and continued tool-focused demand from Swedes drove retail volume sales of non-cooking small kitchen appliances forward in Sweden during 2015. The time and energy consumers can save by using small electrical kitchen appliances led to continued success, especially as Swedes are more willing and focused on investing in kitchen tools to make the cooking process more interesting and advanced, while simultaneously limiting the amount of effort needed.

COMPETITIVE LANDSCAPE

  • OBH Nordica Sweden AB was the leading player with a 17% volume share and sales of 62,690 units in 2015. The company has a widespread assortment of various small appliances and became a well-known brand for many Swedes since it was founded in 2002. Popularity of the company’s products remained high over the years as the product design is minimalistic and clean and the products are affordable – two traits that many Swedes prefer.

PROSPECTS

  • Although smart non-cooking small kitchen appliances were introduced to Swedish consumers in 2014 through the iKettle, the performance and demand for these smart products is estimated to remain weak over the forecast period and only among Swedes who enjoy gadgets and the latest trends in various interactive machines and products. There is not much to be gained from being able to interact with non-cooking small kitchen appliances and the smart aspect will most likely bring unnecessarily high unit prices with it that will scare more Swedes off.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Small Kitchen Appliances (Non-Cooking) in Sweden?
  • What are the major brands in Sweden?
  • Has the recession impacted performance in small kitchen appliances insdustry?
  • Are coffee mills growing in line with coffee machine consumption?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Small Kitchen Appliances (Non-Cooking) in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
  • Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
  • Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
  • Table 6 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
  • Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
  • Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
  • Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
  • Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020

Small Kitchen Appliances (Non-Cooking) in Sweden - Company Profiles

OBH Nordica Sweden AB in Consumer Appliances (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 OBH Nordica Sweden AB: Key Facts
  • Summary 2 OBH Nordica Sweden AB: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 OBH Nordica Sweden AB: Competitive Position 2015

Consumer Appliances in Sweden - Industry Context

EXECUTIVE SUMMARY

Housing and employment marketplaces increase sales

Health and wellbeing are strong drivers for product development

Well-known brands from manufacturers with wide portfolios lead

Non-grocery specialists and internet retailing are the main sales channels

The development into smart appliances shows a positive future

KEY TRENDS AND DEVELOPMENTS

Limited development for Green legislation

Store-based retailing is supported by internet retailing

Health and convenience are the most important trends

Smart appliances will be the main story of the forecast period

MARKET INDICATORS

  • Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015

MARKET DATA

  • Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 21 Sales of Small Appliances by Category: Volume 2010-2015
  • Table 22 Sales of Small Appliances by Category: Value 2010-2015
  • Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Small Kitchen Appliances (Non-Cooking)
    • Coffee Mills
    • Kettles
    • Other Small Kitchen Appliances (Non-Cooking)

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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