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Country Report

Sweden Flag Small Kitchen Appliances (Non-Cooking) in Sweden

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • “Other” small kitchen appliances (non-cooking) suffered from declining appeal and interest among consumers, not least due to recent structural and technological changes in the ranges of products on offer. Many multifunction food preparation appliances, such as food processors, come with optional add-ons for food and meat slicing. This has compromised the demand for food and meat slicers in “other” small kitchen appliances (non-cooking). Thus, “other” small kitchen appliances (non-cooking) recorded a 2% decline in retail volume sales in 2014.

COMPETITIVE LANDSCAPE

  • BSH Home Appliances leads small kitchen appliances (non-cooking) in 2014, with a 24% share of retail volume sales. This represents a one percentage point decline compared with 2013. The company is the NBO of the extremely popular Bosch and Siemens brands. Both brands enjoy strong consumer loyalty due to the perception that they offer high-quality, value for money purchases. Additionally, Bosch and Siemens are carried by all major retailers. This ensures comprehensive and extensive distribution for the brands, which effectively supports BSH Home Appliances’s leading position.

PROSPECTS

  • Although in their infancy, smart appliances are beginning to appear in Sweden. For example, the late 2014 launch of iKettle by Smarter Apps, which can be controlled via a smartphone. The launch offers consumers numerous advantages in terms of convenience and time-savings. However, iKettle retails at SEK1,300, compared with a unit price of SEK281.00 for kettles in 2014. This high pricing point is likely to be prohibitive for the majority of consumers in the early forecast period, but once price levels begin to stabilise and decrease, smart appliances such as iKettle will enjoy mass-market appeal.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Small Kitchen Appliances (Non-Cooking) in Sweden?
  • What are the major brands in Sweden?
  • Has the recession impacted performance in small kitchen appliances insdustry?
  • Are coffee mills growing in line with coffee machine consumption?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Small Kitchen Appliances (Non-Cooking) in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2009-2014
  • Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2009-2014
  • Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2010-2014
  • Table 6 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2014
  • Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2014-2019
  • Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2014-2019
  • Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2014-2019
  • Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2014-2019

Small Kitchen Appliances (Non-Cooking) in Sweden - Company Profiles

OBH Nordica Sweden AB in Consumer Appliances (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 OBH Nordica Sweden AB: Key Facts
  • Summary 2 OBH Nordica Sweden AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 OBH Nordica Sweden AB: Competitive Position 2014

Consumer Appliances in Sweden - Industry Context

EXECUTIVE SUMMARY

Improving economy supports retail volume growth

Growing demand for durable goods

Familiar brands to the fore

Store-based retailing continues to dominate

The outlook is positive

KEY TRENDS AND DEVELOPMENTS

Internet retailing motivates store-based retailer consolidation and innovation

Staff knowledge remains important

Growing home cooking trend

EU bans electricity guzzling consumer appliances

MARKET INDICATORS

  • Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 12 Replacement Cycles of Consumer Appliances by Category 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 14 Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 21 Sales of Small Appliances by Category: Volume 2009-2014
  • Table 22 Sales of Small Appliances by Category: Value 2009-2014
  • Table 23 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 25 NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 26 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 27 NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 28 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 29 Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 30 Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 32 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 39 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 40 Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Small Kitchen Appliances (Non-Cooking)
    • Coffee Mills
    • Kettles
    • Other Small Kitchen Appliances (Non-Cooking)

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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