After a strong start in Austria towards the end of the review period, heated tobacco is set to maintain strong growth potential in Austria, with rising sales set to come largely at the expense of other more conventional categories of tobacco, especially cigarettes. While the excise applied to heated tobacco will inevitably rise over the forecast period, unit prices are likely to remain comparable to cigarettes, meaning that the closing of the price gap to some extent is unlikely to have much strong impact on demand.
As the increasing popularity of heated tobacco has accelerated in recent years, the relatively low levels of taxation applied to these products have increasingly been criticised by anti-smoking activists, as well as among key players in the tobacco industry. JTI Austria GmbH, which is not active in heated tobacco in Austria, has made frequent references in the national media to stagnating tobacco tax revenues in 2022 as smokers have switched in large numbers to other tobacco products that are taxed at a lower rate or, in some cases, not at all, including heated tobacco, nicotine pouches and e-vapour.
The regulation of nicotine pouches has been a hotly debated topic in Austrian society in recent years. These products do not contain tobacco and are therefore not required to be distributed by the state-controlled tobacco retailing monopoly or subject to the country’s Tobacco Tax Act.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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