Heated tobacco is expected to register a strong value growth rate over the forecast period. The rise in popularity of heated tobacco will be driven by the fact that many people consider it safer for the health of the smoker than cigarettes.
Closed system single use products will continue to see sales rise during the forecast period. Several factors will contribute to the growth of the category.
Vaping is perceived as expensive and also less convenient in comparison with smoking cigarettes, as there is much more limited availability. With the economic outlook uncertain over the forecast period and significant pressures on consumer purchasing power, cigarette smokers may be unwilling to switch to vaping.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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