According to Euromonitor's Economies and Consumers data in 2022, India is home to a vast population of 316 million Millennials and 365 million Generation Z members, making it an appealing market for e-vapour products and heated tobacco. However, the Indian government decided to ban vaping to protect consumers, especially the younger population.
The government's ban on e-vapour products has inadvertently created a distinct issue, with illicit trade flourishing. This underground market's lack of adequate controls has made the younger generation susceptible to using these products.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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