Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India

August 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India?
  • Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India?
  • How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India?
  • Which category is the most heavily taxed in India?
  • How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in India?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India - Category analysis

KEY DATA FINDINGS

Brand extension and an unorganised market drive the growth of smokeless tobacco in India
In 2019, the Indian government implemented a ban on e-vapour products to prevent the category from becoming mainstream
The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India
E-vapour products and heated tobacco are expected to be banned during the forecast period
Illicit products continue to remain an issue for the category
Table 1 Number of Adult Vapers 2017-2022
Table 2 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 6 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 9 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 12 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 13 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 14 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

Tobacco in India - Industry Overview

Tobacco in 2022: The big picture
Tax stability aids the growth of tobacco, but illicit trade remains a big challenge for the industry
Foreign direct investment remains banned and domestic manufacturers continue to dominate
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 17 Number of Adult Smokers by Gender 2017-2022
Table 18 Sales of Tobacco by Category: Volume 2017-2022
Table 19 Sales of Tobacco by Category: Value 2017-2022
Table 20 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 21 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 23 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Smokeless Tobacco, E-Vapour Products and Heated Tobacco

    • Chewing Tobacco
        • Loose US-Style Moist Snuff
        • Portion US-Style Moist Snuff
      • Swedish-Style Snus
      • Closed System Single Use
        • Closed System Rechargeable (including starter kits)
        • Closed System Cartridges
      • Open Vaping Systems Charging and Vapourising Devices
      • E-liquids
    • Tobacco Heating Devices
    • Heated Tobacco
    • Nicotine Pouches

Smokeless Tobacco, E-Vapour Products and Heated Tobacco

Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.

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This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.

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