Heated tobacco is expected to see steady growth in both retail volume and current value terms in the forecast period. Heated tobacco is perceived as less harmful compared with combustible products, such as cigarettes and cigarillos, and this will continue to encourage more people to switch.
E-vapour products is expected to remain a niche compared with heated tobacco in Japan. As the use of nicotine is regulated for e-liquids by law, the main users of e-vapour products will be limited to those who use them as a replacement for nicotine-containing products, or those who want to experience e-vaping for its flavour and vapour.
As an alternative tobacco option, Swedish-style snus is expected to continue to see current value and volume growth over the forecast period, especially as people are faced with limited opportunities to smoke, and increasing smoking restrictions. For example, the strengthened indoor smoking ban, which came into force in April 2020, limits the use of cigarettes and heated tobacco.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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