Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

June 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia?
  • Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia?
  • How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia?
  • Which category is the most heavily taxed in Malaysia?
  • How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Malaysia?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia - Category analysis

KEY DATA FINDINGS

Heated tobacco continues to gain traction among young adults
Fragmented and competitive characterises e-vapour products landscape
Innovation, affordability and accessibility boost e-vapour products
New legislation is likely to impact the performance of e-vapour products in the forecast period
Significant new product development is anticipated in e-vapour products
Major players to add dynamism to heated tobacco products
Table 1 Number of Adult Vapers 2017-2022
Table 2 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 4 Sales of Heated Tobacco: Volume 2017-2022
Table 5 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 8 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 9 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 15 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2017-2022
Table 17 Distribution of Heated Tobacco by Format: % Volume 2017-2022
Table 18 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 19 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 20 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

Tobacco in Malaysia - Industry Overview

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 22 Number of Adult Smokers by Gender 2017-2022
Table 23 Sales of Tobacco by Category: Volume 2017-2022
Table 24 Sales of Tobacco by Category: Value 2017-2022
Table 25 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 26 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 28 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Smokeless Tobacco, E-Vapour Products and Heated Tobacco

    • Chewing Tobacco
        • Loose US-Style Moist Snuff
        • Portion US-Style Moist Snuff
      • Swedish-Style Snus
      • Closed System Single Use
        • Closed System Rechargeable (including starter kits)
        • Closed System Cartridges
      • Open Vaping Systems Charging and Vapourising Devices
      • E-liquids
    • Tobacco Heating Devices
    • Heated Tobacco
    • Nicotine Pouches

Smokeless Tobacco, E-Vapour Products and Heated Tobacco

Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.

See All of Our Definitions
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This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.

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