Smokeless tobacco, e-vapour products and heated tobacco is expected to see dynamic growth in the upcoming period, driven largely by heated tobacco which is considered by smokers to be less harmful than cigarettes. In fact, the reduced risk to health will continue to be the main reason for accepting heated tobacco instead of cigarettes.
Philip Morris is expected to consolidate its lead over the forecast period, as Romania has become such an important producer of heated tobacco around the world. The facility operated by the company in Romania has undergone a transformation from producing standard cigarettes to heated tobacco, following an investment of USD500 million.
The performance of e-vapour systems is expected to weaken over the forecast period, especially as consumers shift away from open vaping systems. Closed vaping systems, especially single use, will continue to face high growth potential.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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