Category performance over the forecast period will largely depend on any new legislation and restrictions imposed in the coming years. In 2022, the Swedish Government brought in a new law on tobacco-free nicotine products, involving a ban on non-tobacco flavours for e-liquids.
Although it was introduced at the same time, nicotine pouches have enjoyed a more successful start in Sweden when compared to heated tobacco. Pouches were already a familiar format among Swedes, thanks to the well-developed snus product.
Capsule and pod technology is likely to partly replace disposable vapes in the coming years. Swedes are looking for more sustainable options to the disposable vapes available at present, which have worried many users as they contribute to hazardous waste.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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