In June 2022, the “Khan Review: Making Smoking Obsolete” was published, highlighting the UK’s ambition to be smoke-free by 2030, with the government stating that the review would inform the upcoming Tobacco Control Plan. Among the 15 recommendations set out in the review to support the smoke-free target, the third one was focused on the promotion of vaping as an effective tool for people trying to quit smoking tobacco.
As consumers increasingly shift away from established tobacco products due to the growing health concerns regarding their usage and the increased costs of smoking, led by the annual hikes in tobacco duty rates, both nicotine pouches and heated tobacco are expected to see volume and value growth over the forecast period. Nicotine pouches are expected to grow strongly over the forecast period, with the growth driven by volume sales, as prices are expected to decline as more players enter and compete for share in the category.
Heated tobacco is expected to see strong growth over the forecast period, with the category’s development being driven by consumers who are looking for tobacco alternatives, due to both health concerns and lower costs, but are not satisfied by the vaping experience. Similarly, as with nicotine pouches, prices for heated tobacco devices are expected to decline over the forecast period because of new entrants in the category.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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