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Country Report

Australia Flag Smokeless Tobacco in Australia

| Pages: 24

Price: US$990

About this Report

Executive Summary


  • The permanent ban on smokeless tobacco products came into effect in Australia in June 1991. This means that it is illegal to commercially import into or manufacture smokeless tobacco in the country. Nonetheless, consumers are able to privately import smokeless tobacco into Australia if the import quantity does not exceed 1.5kg.

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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco in Australia?
  • What are the major brands in Australia?
  • What are the traditional types of smokeless tobacco available in Australia?
  • What is the product awareness of smokeless tobacco in Australia?
  • What innovations are present in smokeless tobacco in Australia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Smokeless Tobacco in Australia - Category Analysis


Tobacco in Australia - Industry Context


Tobacco exhibits positive value sales despite falling volume sales

Vapour devices under the regulatory spotlight

Three multinational players together dominate sales

Supermarkets remains the favoured distribution channel

Tobacco to be negatively impacted by the tough regulatory environment



  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes


Death by cause

  • Table 3 Death by Cause 2010-2014


Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014
  • Table 5 Taxation and Duty Levies 2009-2014
  • Table 6 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 7 Average Cigarette Pack Price Breakdown: Brand Examples


Illicit trade in cigarettes


  • Table 8 Illicit Trade Estimate of Cigarettes: Volume 2009-2014


  • Table 9 Sales of Tobacco by Category: Volume 2009-2014
  • Table 10 Sales of Tobacco by Category: Value 2009-2014
  • Table 11 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 12 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 13 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019



  • Summary 2 Research Sources


This market research report includes the following:

  • Smokeless Tobacco
    • Chewing Tobacco
      • Asian-Style Chewing Tobacco
      • US-Style Chewing Tobacco
      • Other Chewing Tobacco
    • Snuff
      • Moist Snuff
        • US-Style Moist Snuff ('Dip')
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
          • Loose Swedish-Style Snus
          • Portion Swedish-Style Snus
        • Asian Style Creamy Snuff
      • Dry Snuff
      • Hard Snuff

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Distribution

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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