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Country Report

Japan Flag Smokeless Tobacco in Japan

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • Japan Tobacco acquired the Vårgårda Swedish snus factory with its acquisition of Gallaher in 2007. However, the company remained cautious about launching snus in Japan. December 2011 saw the company trial the Zero Style brand in Tokyo, Kanagawa, Saitama and Chiba but the company waited almost two more years before investing in a full launch. 2013 however saw a plethora of launches for this brand, although the Blue Mint and Pink flavours continued to see distribution limited to test cities. Zero Style Regular and Mint however saw a nationwide launch in the year.

COMPETITIVE LANDSCAPE

  • Japan Tobacco was a pioneer in launching smokeless tobacco in Japan and remained the only player in this area in 2014. The company's Zero Style brand thus accounts for 100% retail volume share. This brand offers a wide variety of flavour options, with a strong focus on menthol flavours. Blue Mint for example offers a traditional mint flavour, while Green Mint is positioned as more refreshing and Pink is sweeter. Zero Style Regular and Mint variants are priced at ¥380 for a 4g 12-portion box.

PROSPECTS

  • Smokeless tobacco is expected to see a strong performance in the forecast period, with a retail volume CAGR of 28%. This product area is expected to benefit from Japan Tobacco continuing to broaden distribution, while this company could also launch a wider range of flavours in the forecast period. Consumers are thus likely to become more aware of smoking tobacco and could well be attracted by these products as a means of avoiding the odour and smoke associated with smoking cigarettes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco in Japan?
  • What are the major brands in Japan?
  • What are the traditional types of smokeless tobacco available in Japan?
  • What is the product awareness of smokeless tobacco in Japan?
  • What innovations are present in smokeless tobacco in Japan?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Smokeless Tobacco in Japan - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smokeless Tobacco by Category: Volume 2009-2014
  • Table 2 Sales of Smokeless Tobacco by Category: Value 2009-2014
  • Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2013-2014
  • Table 4 Sales of Smokeless Tobacco by Category: % Value Growth 2013-2014
  • Table 5 NBO Company Shares of Smokeless Tobacco: % Volume 2010-2014
  • Table 6 LBN Brand Shares of Smokeless Tobacco: % Volume 2011-2014
  • Table 7 Distribution of Smokless Tobacco by Format: % Volume 2009-2014
  • Table 8 Forecast Sales of Smokeless Tobacco by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Smokeless Tobacco by Category: Value 2014-2019
  • Table 10 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2014-2019

Smokeless Tobacco in Japan - Company Profiles

Japan Tobacco Inc in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Japan Tobacco Inc: Key Facts
  • Summary 2 Japan Tobacco Inc: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Japan Tobacco Inc: Competitive Position 2014

Tobacco in Japan - Industry Context

EXECUTIVE SUMMARY

2014 sees ongoing current value decline despite VAT increase

Higher prices for cigarettes encourage consumers to branch out

Japan Tobacco continues to benefit from state support

Convenience stores benefit from uniform pricing across all channels

Ongoing decline due to health and wellness trend

OPERATING ENVIRONMENT

Legislation

  • Summary 4 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 12 Smoking Prevalence in Adult Population 2010-2014
  • Table 13 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 16 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 17 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 18 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 19 Sales of Tobacco by Category: Volume 2009-2014
  • Table 20 Sales of Tobacco by Category: Value 2009-2014
  • Table 21 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 22 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 23 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 25 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Smokeless Tobacco
    • Chewing Tobacco
      • Asian-Style Chewing Tobacco
      • US-Style Chewing Tobacco
      • Other Chewing Tobacco
    • Snuff
      • Moist Snuff
        • US-Style Moist Snuff ('Dip')
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
          • Loose Swedish-Style Snus
          • Portion Swedish-Style Snus
        • Asian Style Creamy Snuff
      • Dry Snuff
      • Hard Snuff

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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