Country Report

Japan Flag Smokeless Tobacco in Japan

| Pages: 15

Price: US$900

About this Report

Executive Summary


  • Chewing tobacco and snuff have never been popular in Japan. Although it is legal to sell smokeless tobacco in the country, its distribution is limited to certain tobacco specialists. Chewing tobacco is often socially unacceptable in Japanese society and thus the category remained insignificant in 2012. Snuff is also negligible, but Japan Tobacco’s Zero Style brand is available. Unlike regular snuff present in other countries, Zero Style is unique in its smoking design. Users place tobacco leaves in a plastic tube case to enjoy the flavour. As Japanese consumers are unfamiliar with smokeless tobacco, Japan Tobacco reformed snuff into a tobacco leaf filled cartridge to enable consumers to enjoy the flavours of tobacco through smell instead of inhaling smoke.

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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco in Japan?
  • What are the major brands in Japan?
  • What are the traditional types of smokeless tobacco available in Japan?
  • What is the product awareness of smokeless tobacco in Japan?
  • What innovations are present in smokeless tobacco in Japan?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Smokeless Tobacco in Japan - Category Analysis




  • Summary 1 Smokeless tobacco - New Product Launches

Tobacco in Japan - Industry Context


Volume sales of cigarettes register a slight increase in 2012

Menthol flavour continues to lead the cigarette category

Japan Tobacco regains some share but does not reach pre-earthquake levels

Economy brands continue to demonstrate strong growth

Mild Seven is expected to undergo major brand renewal in 2013



  • Summary 2 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes


Death by cause

  • Table 1 Death by Cause 2008-2012


Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 3 Average Cigarette Pack Price Breakdown: Brand Examples


Illicit trade in cigarettes


  • Table 4 Illicit Trade Estimate of Cigarettes: Volume 2007-2012


  • Table 5 Sales of Tobacco by Category: Volume 2007-2012
  • Table 6 Sales of Tobacco by Category: Value 2007-2012
  • Table 7 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 9 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017



  • Summary 3 Research Sources


This market research report includes the following:

  • Smokeless Tobacco
    • Chewing Tobacco
      • Asian-Style Chewing Tobacco
      • US-Style Chewing Tobacco
      • Other Chewing Tobacco
    • Snuff
      • Moist Snuff
        • US-Style Moist Snuff ('Dip')
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
          • Loose Swedish-Style Snus
          • Portion Swedish-Style Snus
        • Asian Style Creamy Snuff
      • Dry Snuff
      • Hard Snuff

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Distribution

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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