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Country Report

Smoking Tobacco in Australia

| Pages: 35

Price: US$900

About this Report

Executive Summary

TRENDS

  • RYO tobacco is by far the most popular type of smoking tobacco in Australia, accounting for 1,829 tonnes of tobacco in 2012, while pipe tobacco accounted for 17 tonnes in 2012.

COMPETITIVE LANDSCAPE

  • There were three main players within smoking tobacco in 2012 in Australia: Imperial Tobacco Australia Ltd, British American Tobacco Australia Ltd and Scandinavian Tobacco Group A/S. Swedish Match (Australia) Pty Ltd merged with Scandinavian Tobacco Group A/S during 2011 with the new company taking on the latter’s name. All Swedish Match brands were acquired by Scandinavian Tobacco Group A/S, with the exception of its Willem II cigars brand. The Australian Competition and Consumer Commission (ACCC) approved the merger on the proviso that Swedish Match (Australia) Pty Ltd, or the newly-merged company, divest its popular Willem II brand.

PROSPECTS

  • Public health campaigns, plain packaging legislation and retail display bans are expected to negatively impact volume sales for smoking tobacco over the forecast period. Consequently, volume sales are expected to decline by 1% annually. This is in contrast to the positive 3% volume CAGR of the review period. Price-conscious consumers switching from factory-made cigarettes to RYO tobacco over the latter half of the review period was the reason behind the positive growth during this time. The cigarettes category is expected to continue to lose share to smoking tobacco, nonetheless, legislation enacted over 2010/11 is expected to shift volume growth from positive to negative over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Australia?
  • What are the major brands in Australia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Australia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Australia - Company Profiles

British American Tobacco Australia Ltd in Tobacco (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 British American Tobacco Australia Ltd: Key Facts
  • Summary 2 British American Tobacco Australia Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 British American Tobacco Australia Ltd: Competitive Position 2012

Imperial Tobacco Australia Ltd in Tobacco (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Imperial Tobacco Australia Ltd: Key Facts
  • Summary 5 Imperial Tobacco Australia Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Imperial Tobacco Australia Ltd: Competitive Position 2012

Tobacco in Australia - Industry Context

EXECUTIVE SUMMARY

Growth seen despite a tough operating environment

Plain packaging is here

Big three dominate sales

Supermarkets lead sales distribution

Difficult future as legislation builds against tobacco industry

OPERATING ENVIRONMENT

Legislation

  • Summary 7 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2007-2012
  • Table 16 Taxation and Duty Levies 2007-2012
  • Table 17 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 18 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 19 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 20 Sales of Tobacco by Category: Volume 2007-2012
  • Table 21 Sales of Tobacco by Category: Value 2007-2012
  • Table 22 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 23 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 24 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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