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Country Report

Australia Flag Smoking Tobacco in Australia

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Smoking tobacco had the strongest performance in tobacco in Australia and was the only category to record an increase in retail volume sales in 2014, excluding vapour devices. This was achieved primarily through the performance of RYO tobacco.

COMPETITIVE LANDSCAPE

  • International players dominated sales in smoking tobacco in 2014, with the two leading players, Imperial Tobacco Australia and British American Tobacco Australia accounting for 91% of retail volume sales. Scandinavian Tobacco Group was the third-ranked player in smoking tobacco, holding a marginal share through its pipe tobacco brand, Borkum Riff.

PROSPECTS

  • Smoking tobacco is expected to produce the strongest performance in tobacco over the forecast period, recording a 3% volume CAGR. Potential opportunities for growth include the planned excise tax increases in 2015 and 2016, which are likely to cause a shift from factory-made cigarettes to RYO tobacco over the forecast period, as was observed during the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Australia?
  • What are the major brands in Australia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Australia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 2 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Smoking Tobacco in Australia - Company Profiles

British American Tobacco Australia Ltd in Tobacco (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Australia Ltd: Key Facts
  • Summary 3 British American Tobacco Australia Ltd: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Australia Ltd: Competitive Position 2014

Imperial Tobacco Australia Ltd in Tobacco (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Imperial Tobacco Australia Ltd: Key Facts
  • Summary 6 Imperial Tobacco Australia Ltd: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Imperial Tobacco Australia Ltd: Competitive Position 2014

Tobacco in Australia - Industry Context

EXECUTIVE SUMMARY

Tobacco exhibits positive value sales despite falling volume sales

Vapour devices under the regulatory spotlight

Three multinational players together dominate sales

Supermarkets remains the favoured distribution channel

Tobacco to be negatively impacted by the tough regulatory environment

OPERATING ENVIRONMENT

Legislation

  • Summary 8 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 14 Smoking Prevalence in Adult Population 2010-2014
  • Table 15 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 17 Taxation and Duty Levies 2009-2014
  • Table 18 Taxation and Duty Levies 2009-2014
  • Table 19 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 20 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 21 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 22 Sales of Tobacco by Category: Volume 2009-2014
  • Table 23 Sales of Tobacco by Category: Value 2009-2014
  • Table 24 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 25 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 26 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 27 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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