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Country Report

Austria Flag Smoking Tobacco in Austria

| Pages: 33

Price: US$900

About this Report

Executive Summary

TRENDS

  • Smoking tobacco posted strong volume growth in 2013, with a 7% gain in RYO tobacco easily offsetting a further decline in pipe tobacco. After regular price increases on cigarettes, it appears that RYO tobacco has a bigger audience than ever, although it still remained a relatively small category. It is usually consumed by younger Austrians, primarily university students and other price-sensitive consumers who have been affected by the high prices of cigarettes.

COMPETITIVE LANDSCAPE

  • Imperial Tobacco Austria Marketing Service GmbH led smoking tobacco in 2013 thanks to its leadership in RYO tobacco, in which the company benefited from the category’s general growth and once again increased its volume share. In particular, the company profited from the success of its economy MYO tobacco brands John Player and West, while its classic RYO brands Golden Virginia and Drum registered weaker growth.

PROSPECTS

  • Smoking tobacco is expected to post a healthy volume CAGR of 5% over the forecast period, which will be slightly better than the review period average. The shift from cigarettes to RYO tobacco is expected to continue. The price of smoking tobacco will be affected by previously agreed annual tax increases between 2014 and 2017. However, as tax increases have already been agreed on cigarettes, RYO and MYO will remain cheaper options for smokers than traditional cigarettes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Austria?
  • What are the major brands in Austria?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Austria - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 2 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Smoking Tobacco in Austria - Company Profiles

Austria Tabak GmbH in Tobacco (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Austria Tabak GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Austria Tabak GmbH: Competitive Position 2013

Imperial Tobacco Austria Marketing Service GmbH in Tobacco (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Imperial Tobacco Austria Marketing Service GmbH: Key Facts
  • Summary 5 Imperial Tobacco Austria Marketing Service GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Imperial Tobacco Austria Marketing Service GmbH: Competitive Position 2013

Tobacco in Austria - Industry Context

EXECUTIVE SUMMARY

Tobacco market in Austria remains fairly stable in 2013

Massive tax increase causes dip in cigarillo volume sales

Four global players dominate the tobacco market in Austria

Monopoly Administrator controls distribution

Cigarettes expected to drive slow volume decline over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 7 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 14 Smoking Prevalence in Adult Population 2008-2013
  • Table 15 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 17 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 18 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 19 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 20 Sales of Tobacco by Category: Volume 2008-2013
  • Table 21 Sales of Tobacco by Category: Value 2008-2013
  • Table 22 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 23 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 24 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 25 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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