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Country Report

Austria Flag Smoking Tobacco in Austria

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • With rising cigarette prices year after year in Austria, many smokers are looking for cheaper alternatives. While many simply choose another cigarette brand that is priced the same as the brand they used to use prior to the price increases, there are others who simply stop buying cigarettes and turn to RYO tobacco. While in the past, RYO versions of smoking tobacco were mainly used by students and younger price-sensitive smokers, over the review period smoking tobacco has become increasingly popular among smokers other than students.

COMPETITIVE LANDSCAPE

  • In 2014, smoking tobacco was led by Imperial Tobacco Austria Marketing Service GmbH, which posted a 24% volume share. The company was positioned as the leader thanks to its wide range of brands, which include John Player, Drum, Golden Virginia, West, Gauloises and Amphora. Consequently, Imperial Tobacco had the highest number of brands within smoking tobacco in 2014.

PROSPECTS

  • Over the forecast period, smoking tobacco is set to continue to be influenced by the shift away from cigarettes to RYO and MYO cigarettes. However, compared to the CAGR of the review period, volume and value sales are expected to post a slowdown over the forecast period; this is primarily expected to be ascribed to continued decline of pipe tobacco.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Austria?
  • What are the major brands in Austria?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Austria - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 2 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Smoking Tobacco in Austria - Company Profiles

Austria Tabak GmbH in Tobacco (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Austria Tabak GmbH: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Austria Tabak GmbH: Competitive Position 2014

Imperial Tobacco Austria Marketing Service GmbH in Tobacco (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Imperial Tobacco Austria Marketing Service GmbH: Key Facts
  • Summary 5 Imperial Tobacco Austria Marketing Service GmbH: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Imperial Tobacco Austria Marketing Service GmbH: Competitive Position 2014

Tobacco in Austria - Industry Context

EXECUTIVE SUMMARY

Overall tobacco sees a positive performance

Economy segment continues to thrive, and producers react

The “Big Four” continue to dominate tobacco in Austria

Distribution remains unchanged, with changes anticipated for vapour devices distribution

Tobacco is anticipated to see a positive future performance

OPERATING ENVIRONMENT

Legislation

  • Summary 7 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 14 Smoking Prevalence in Adult Population 2010-2014
  • Table 15 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 17 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 18 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 19 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 20 Sales of Tobacco by Category: Volume 2009-2014
  • Table 21 Sales of Tobacco by Category: Value 2009-2014
  • Table 22 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 23 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 24 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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