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Country Report

Austria Flag Smoking Tobacco in Austria

| Pages: 28

Price: US$900

About this Report

Executive Summary

TRENDS

  • There is no great tradition for smoking tobacco in Austria. RYO tobacco, or Wuzeltabak as it is known in Austria, is relatively new and is usually consumed by younger Austrians, primarily university students and other price-sensitive consumers who have been affected by the high prices of cigarettes. After constant price increases in cigarettes, it appears that smoking tobacco has a bigger audience than ever before. Pipe tobacco in comparison is considered rather old-fashioned and its consumption remains the domain of pipe enthusiasts.

COMPETITIVE LANDSCAPE

  • Austria Tabak GmbH led smoking tobacco in 2012 with a retail volume share of 25% thanks to the popularity of brands such as Smart and Landtabak. Nevertheless, it continuously lost share over the review period and particularly in 2012 after discontinuing its Altesse brand. As a subsidiary of Japan Tobacco International, Austria Tabak also owns Tobaccoland GmbH, which is the leading distributor of tobacco products in the country, thus giving the company a competitive edge over other producers.

PROSPECTS

  • The shift from cigarettes to RYO tobacco is expected to continue over the forecast period due to the rising prices of cigarettes. Even though the prices of smoking tobacco are also expected to increase, RYO and MYO will still be cheaper options for smokers than traditional cigarettes. In addition, the trend towards natural tobacco is also expected to prevail and more producers are likely to launch products featuring this concept.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Austria?
  • What are the major brands in Austria?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Austria - Category Analysis

HEADLINES

TRENDS

The Role and Effect of Cannabis/Marijuana

Distribution

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Austria - Company Profiles

Imperial Tobacco Austria Marketing Service GmbH in Tobacco (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Imperial Tobacco Austria Marketing Service GmbH: Key Facts
  • Summary 3 Imperial Tobacco Austria Marketing Service GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Imperial Tobacco Austria Marketing Service GmbH: Competitive Position 2012

Tobacco in Austria - Industry Context

EXECUTIVE SUMMARY

Growing illicit trade harms the tobacco market in Austria

Smoking tobacco a growing area

Large global players dominate the market

Tobacco specialists have a firm grip on retail sales

Slow decline expected for the tobacco industry

OPERATING ENVIRONMENT

LEGISLATION

  • Summary 5 Legislation Summary at a Glance

Country-specific legislation:

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising & sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies on Cigarettes 2007-2012

Average cigarette pack price breakdown

  • Table 16 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 17 Trade Statistics – Cigarettes 2008-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 18 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 19 Sales of Tobacco by Category: Volume 2007-2012
  • Table 20 Sales of Tobacco by Category: Value 2007-2012
  • Table 21 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 22 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 23 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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