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Country Report

Smoking Tobacco in Belgium

| Pages: 26

Price: US$900

About this Report

Executive Summary

TRENDS

  • Whereas pipe smoking is a habit characteristic of older people in Belgium, RYO tobacco used to be limited to the poorer consumer base. Belgium has always been more of a cigarette smoking country. However, since the economic crisis RYO tobacco has been gaining momentum, as consumers sought cheaper alternatives to cigarettes. Consuming RYO tobacco is no longer a question of social class. Since 2010, RYO tobacco has clearly appealed to all sorts of people, particularly teenagers and young adults, who primarily choose economy products. Moreover, the “additive-free” trend which developed in cigarettes was actually launched first in RYO tobacco; a more natural market for consumers’ more sophisticated choices. Amongst such additive-free brands is Pueblo.

COMPETITIVE LANDSCAPE

  • In 2012, British American Tobacco Belgium continued to lead both smoking tobacco and RYO tobacco with a dominant volume share. Ranked a far second was Imperial Tobacco Belgium. As cigarettes, smoking tobacco in Belgium is dominated by international companies. However, the domestic manufacturer Gryson also commands a reasonable share of sales.

PROSPECTS

  • Riding the positive trend in 2012, smoking tobacco is expected to grow further over the 2012-2017 forecast period in volume terms. Whilst the success of RYO tobacco is expected to continue, its growth rate is expected to slow down during the forecast period, due to several factors. Whilst taxation will not affect RYO tobacco as heavily as cigarettes, prices will increase, resulting in pressure on consumers to either smoke less or buy in other countries.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Belgium?
  • What are the major brands in Belgium?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Belgium - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Belgium - Company Profiles

British American Tobacco Belgium SA in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Belgium SA: Key Facts
  • Summary 3 British American Tobacco Belgium SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Belgium SA: Competitive Position 2012

Imperial Tobacco Belgium in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Imperial Tobacco Belgium: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Imperial Tobacco Belgium: Competitive Position 2012

Philip Morris Belgium BVBA in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philip Morris Belgium BVBA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Philip Morris Belgium BVBA: Competitive Position 2012

Tobacco in Belgium - Industry Context

EXECUTIVE SUMMARY

Cross-border sales push volume growth in 2012

RYO and MYO benefit from the decline in cigarettes excluding cross border sales

The big four continue to lead sales

Mainstream grocery retailers gain strength in 2012

The shift from cigarettes to RYO and MYO is expected to continue

OPERATING ENVIRONMENT

Legislation

  • Summary 9 Legislation Summary at a Glance

Country-specific legislation

Advertising and sponsorship

Point of sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 16 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 17 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 18 Sales of Tobacco by Category: Volume 2007-2012
  • Table 19 Sales of Tobacco by Category: Value 2007-2012
  • Table 20 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 22 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 23 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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