Country Report

China Flag Smoking Tobacco in China

Price: US$900

About this Report

Executive Summary


  • Due to its small consumer base, smoking tobacco remained insignificant in China in 2013. Both RYO tobacco and pipe tobacco are purchased by a niche group of consumers, either high-income earners with sophisticated tastes or those looking for cheap tobacco in a bid to save money. As a result, smoking tobacco remained negligible and highly fragmented in China.


  • The products currently present in smoking tobacco are mostly small regional brands or imported brands such as Mac Baren, Capital Black and Borkum Riff. None of the leading players in cigarettes have shown an interest in expanding into smoking tobacco due to its limited consumer base.


  • Smoking tobacco is predicted to remain both a fragmented and negligible segment over the forecast period.

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Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in China?
  • What are the major brands in China?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in China - Category Analysis






Tobacco in China - Industry Context


Slowdown in volume growth in cigarettes while value performance remains strong

Switch from high tar to mid tar cigarettes driven by policy guidance

Declining unit price in mid tar cigarettes

Consistent development of strong brands with streamlined product lines

Projected strong value growth and steady volume sales



  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes


Death by cause

  • Table 3 Death by Cause 2009-2013


Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples


  • Table 6 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes


  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2008-2013


  • Table 8 Sales of Tobacco by Category: Volume 2008-2013
  • Table 9 Sales of Tobacco by Category: Value 2008-2013
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 11 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018


  • Summary 2 Research Sources


This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita


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