Country Report

China Flag Smoking Tobacco in China

Price: US$900

About this Report

Executive Summary


  • Thanks to the wide consumer base of cigarettes, smoking tobacco sales remain limited in China. Mostly unpackaged, smoking tobacco is usually consumed via traditional pipe smoking by farmers in rural areas. RYO tobacco is normally chosen owing to its affordability. The development of smoking tobacco has been sluggish due to the deep penetration of cigarettes, particularly low-end products, into rural areas.


  • With sales being scattered amongst small local players, smoking tobacco remains highly fragmented in China, with there being no leading players in the area. None of the leading players in tobacco have shown interest in smoking tobacco due to much lower profit margins than within cigarettes and cigars and much narrower consumer bases.


  • Smoking tobacco sales will remain very fragmented and limited over the forecast period owing to the lack of interest on the part of leading tobacco players in this niche area. Meanwhile, more rural consumers are likely to trade-up to cigarettes due to rising incomes.

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Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in China?
  • What are the major brands in China?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in China - Category Analysis






Tobacco in China - Industry Context


Falling tobacco volume growth due to rising health concerns

Product trading-up fuels value growth

Stellar performance of low tar cigarettes due to industry regulation

Domestic players further consolidate leadership

Volume sales expected to remain stable but strong projected value growth



  • Summary 1 Legislation Summary at a Glance

Chinese legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes


Death by cause

  • Table 1 Death by Cause 2008-2012


Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2006-2011

Average cigarette pack price breakdown

  • Table 3 Average Cigarette Pack Price Breakdown


  • Table 4 Trade Statistics – Finished Cigarettes 2007-2012

Illicit trade in cigarettes


  • Table 5 Illicit Trade Estimate of Cigarettes: Volume 2007-2012


  • Table 6 Sales of Tobacco by Category: Volume 2007-2012
  • Table 7 Sales of Tobacco by Category: Value 2007-2012
  • Table 8 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 9 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 10 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017



  • Summary 2 Research Sources


This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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