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Country Report

Finland Flag Smoking Tobacco in Finland

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Despite its fashionable and healthier image, both pipe and RYO tobacco volume sales continued to decline in 2014. The main factor for the negative performance was the tax increase conducted earlier in the year that increased the average unit price of smoking tobacco by 6%. On the other hand, both pipe and RYO tobacco are perceived as somewhat fashionable and less harmful in terms of health, which saved the category from further decline.

COMPETITIVE LANDSCAPE

  • Imperial Tobacco Finland was the leading operator within smoking tobacco in 2014 accounting for 79% retail volume share in 2014. The company’s leading position comes from its’ strong presence in RYO tobacco offering such popular brands as Bonus and Smart which are well known and enjoy rather effective distribution.

PROSPECTS

  • Despite some dynamic areas such as organic offerings, smoking tobacco is expected to decline with a retail volume CAGR of -1%. On the other hand, value sales will perform better with a predicted 2% CAGR at constant 2014 prices. The better value development is explained by multiple further tax hikes, one of which will enter. Growing sales of more premium and speciality products are also predicted to help generate a stronger value as compared to volume development. Especially in pipe tobacco, different qualities will become more interesting for consumers, helped by a recovering economic situation in Finland over the forecast period. Unique and special tobacco blends delivering different kinds of smoking experiences are expected to appeal well to pipe smokers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Finland?
  • What are the major brands in Finland?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Finland - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 2 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Smoking Tobacco in Finland - Company Profiles

British American Tobacco Finland Oy in Tobacco (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Finland Oy: Key Facts
  • Summary 3 British American Tobacco Finland Oy: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Finland Oy: Competitive Position 2014

Imperial Tobacco Finland Oy in Tobacco (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Imperial Tobacco Finland Oy: Key Facts
  • Summary 6 Imperial Tobacco Finland Oy: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Imperial Tobacco Finland Oy: Competitive Position 2014

Philip Morris Finland Oy in Tobacco (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Finland Oy: Key Facts
  • Summary 9 Philip Morris Finland Oy: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris Finland Oy: Competitive Position 2014

Tobacco in Finland - Industry Context

EXECUTIVE SUMMARY

Tobacco in Finland continues to struggle with declining volume sales

Unit prices grow moderately despite tax increases

Multinational tobacco companies benefit from a slowing down of illicit trade

Grocery channels dominate tobacco sales in Finland

Despite overall decline over the forecast period, interest in premium and organic tobacco grows

OPERATING ENVIRONMENT

Legislation

  • Summary 11 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 14 Smoking Prevalence in Adult Population 2010-2014
  • Table 15 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2010-2014

TAXATION AND PRICING

Duty-paid packet marks

Taxation rates

  • Table 17 Taxation and Duty Levies 2009-2014 - Cigarettes
  • Table 18 Taxation and Duty Levies 2009-2014 - Cigars
  • Table 19 Taxation and Duty Levies 2009-2014 – RYO Tobacco
  • Table 20 Taxation and Duty Levies 2009-2014 – Pipe Tobacco

Average cigarette pack price breakdown

  • Table 21 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 23 Sales of Tobacco by Category: Volume 2009-2014
  • Table 24 Sales of Tobacco by Category: Value 2009-2014
  • Table 25 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 26 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 27 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 28 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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