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Country Report

Finland Flag Smoking Tobacco in Finland

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • While pipe tobacco has remained a niche category in Finland with a small but rather loyal customer base of older male consumers; RYO tobacco dominates smoking tobacco in Finland, accounting for 98% of the total volume sales in 2013. The main consumers in Finland use RYO tobacco because it has a lower unit price than cigarettes. In fact the best-performing brands within the category have been the more competitively priced RYO tobacco products.

COMPETITIVE LANDSCAPE

  • Smoking tobacco is led by Imperial Tobacco Finland, which accounted for 79% of volume sales in 2013. The company has a strong presence in the RYO tobacco category, focusing on economy products such as Bonus and Smart, but also offers premium-positioned products such as Aroma Kulta. The company’s products are well known to consumers and available in different-sized packages.

PROSPECTS

  • Smoking tobacco volume sales are predicted to decline by 16%, whilst constant value sales will decline by 3% between 2013 and 2018. The better value development is explained by tax hikes, one of which will enter into force in January 2014. Growing sales of more premium and speciality products are also predicted to help generate a stronger value as compared to volume development. Especially in pipe tobacco, different qualities will become more interesting for consumers, helped by a recovering economic situation in Finland over the forecast period. Unique and special tobacco blends delivering different kinds of smoking experiences are expected to appeal well to pipe smokers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Finland?
  • What are the major brands in Finland?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Finland - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 2 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Smoking Tobacco in Finland - Company Profiles

British American Tobacco Finland Oy in Tobacco (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Finland Oy: Key Facts
  • Summary 3 British American Tobacco Finland Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Finland Oy: Competitive Position 2013

Imperial Tobacco Finland Oy in Tobacco (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Imperial Tobacco Finland Oy: Key Facts
  • Summary 6 Imperial Tobacco Finland Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Imperial Tobacco Finland Oy: Competitive Position 2013

Philip Morris Finland Oy in Tobacco (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Finland Oy: Key Facts
  • Summary 9 Philip Morris Finland Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris Finland Oy: Competitive Position 2013

Tobacco in Finland - Industry Context

EXECUTIVE SUMMARY

Another year of declining volume sales in 2013

2013 sees growing prices in tobacco products

Tobacco market completely in the hands of international giants

Close to all tobacco products sold through the grocery channel

Challenging environment, but growing interest in premium tobacco

OPERATING ENVIRONMENT

Legislation

  • Summary 11 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2009-2013

TAXATION AND PRICING

Duty-paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2008-2013 - Cigarettes
  • Table 16 Taxation and Duty Levies 2008-2013 - Cigars
  • Table 17 Taxation and Duty Levies 2008-2013 – RYO Tobacco
  • Table 18 Taxation and Duty Levies 2008-2013 – Pipe Tobacco

Average cigarette pack price breakdown

  • Table 19 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 20 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 21 Sales of Tobacco by Category: Volume 2008-2013
  • Table 22 Sales of Tobacco by Category: Value 2008-2013
  • Table 23 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 25 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 26 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 27 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 28 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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