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Country Report

Georgia Flag Smoking Tobacco in Georgia

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • The use of smoking tobacco was prevalent in Georgia during the years that tobacco still grown in Georgia, meaning that the use of smoking tobacco has a deeper tradition in Georgia than the smoking of cigars and cigarillos. However, nowadays, the use of smoking tobacco is minimal and the category has very little influence on overall sales of tobacco in Georgia due to very low volume and value sales. The majority of Georgians recognise that using smoking tobacco is quite inconvenient and problematic in comparison with the smoking of cigarettes as one must either roll one’s cigarettes or stuff one’s pipe. The other major problem preventing smoking tobacco from becoming more popular in Georgia is its relatively high unit price in comparison with the cost of cigarettes.

COMPETITIVE LANDSCAPE

  • Mac Baren Tobacco Co A/S led smoking tobacco in Georgia in 2012 with a 27% value share, while British American Tobacco Georgia Ltd was in second position with 17%, just ahead of Johann Wilhelm Von Eicken GmbH with a 13% value share. The two main brands of the category’s leading player, Mac Baren, have been available in Georgia for many years. These are Mac Baren and Original Choice and each of these brands is already very well-known among Georgian consumers. For this reason, sales of these brands are relatively stable and reasonably high. British American Tobacco, meanwhile, focuses mainly on cigarettes in Georgia, although it offers some smoking tobacco brands such as Samson and Captain Black. With regards to Johann Wilhelm Von Eicken’s Harvest brand, the brand has been popular since its introduction in 2011. A reasonably wide range of products is offered under the brand at reasonable prices, meaning that the brand managed to account for 13% of total smoking tobacco retail volume sales in just one year.

PROSPECTS

  • In line with the existing trend of establishing a viable consumer audience for smoking tobacco and expanding the range of products available so as to provide a wider choice, one major new trend is expected to emerge in smoking tobacco over the forecast period: a shift away from cigarettes towards smoking tobacco. As the prices charged for cigarettes in Georgia are expected to increase over the forecast period, according to recent government announcements, many consumers are expected to switch to smoking tobacco as it represents a more natural alternative to cigarettes and is also believed to be less harmful to human health. This healthier positioning is also expected to have a very positive impact on sales of smoking tobacco over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Georgia?
  • What are the major brands in Georgia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Georgia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Georgia - Company Profiles

British American Tobacco Georgia Ltd in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 British American Tobacco Georgia Ltd: Key Facts
  • Summary 2 British American Tobacco Georgia Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 British American Tobacco Georgia Ltd: Competitive Position 2012

Tobacco in Georgia - Industry Context

EXECUTIVE SUMMARY

Growth of sales in 2012 on the background of general reduction in the review period

Reduced share of local cigarette brands

Japan Tobacco Inc remains highly successful in Georgia

Independent small grocers and tobacco specialists lead retail tobacco sales

Declines expected in cigarette consumption during the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 4 Legislation Summary at a Glance

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 5 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Summary 6 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 15 Trade Statistics: Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 16 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 17 Sales of Tobacco by Category: Volume 2007-2012
  • Table 18 Sales of Tobacco by Category: Value 2007-2012
  • Table 19 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 21 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 23 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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