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Country Report

Greece Flag Smoking Tobacco in Greece

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • Pipe tobacco is generally preferred by older Greek smokers and was until recently considered a habit of the past. Although for the majority of younger smokers, pipes were regarded as old-fashioned, there was a revival of the pipes trend among some young consumers, although this remained at an embryonic stage and had only a marginal effect on pipe tobacco sales.

COMPETITIVE LANDSCAPE

  • The leading players in smoking tobacco in Greece were JT International with a volume share of 48% in 2014 deriving largely from its Old Holborn. Imperial Tobacco ranked second with a 19% combined volume share from Drum and Golden Virginia. While the share of Drum declined in 2014, Golden Virginia gained almost one percentage point.

PROSPECTS

  • The illicit trade of raw tobacco in bulk is expected to continue to pose a major threat to growth of smoking tobacco. In areas where tobacco is cultivated, such as Agrinio and Xanthi, packaged RYO tobacco sales are set to drop tremendously. This will also be the case in mainland Greece, where raw tobacco can easily be transported and sold on the black market. This trend will be weaker on the islands, as well as in smaller cities, where it is harder to establish an illicit supply network.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Greece?
  • What are the major brands in Greece?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Greece - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 2 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Smoking Tobacco in Greece - Company Profiles

British American Tobacco Hellas SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Hellas SA: Key Facts
  • Summary 3 British American Tobacco Hellas SA: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Hellas SA: Competitive Position 2014

JT International Hellas SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 JT International Hellas SA: Key Facts
  • Summary 6 JT International Hellas SA: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 JT International Hellas SA: Competitive Position 2014

Papastratos Cigarette Mfg Co SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Papastratos Cigarette Mfg Co SA: Key Facts
  • Summary 9 Papastratos Cigarette Mfg Co SA: Operational Indicators

PRODUCTION

  • Summary 10 Papastratos Cigarette Mfg Co SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 11 Papastratos Cigarette Mfg Co SA: Competitive Position 2014

Tobacco in Greece - Industry Context

EXECUTIVE SUMMARY

Sales continue to record negative growth

Illicit trade continues to thrive

Competition intensifies, resulting in changes in the competitive landscape

Liberalisation of tobacco distribution fails to bring changes

Growth is set to remain negative

OPERATING ENVIRONMENT

Legislation

  • Summary 12 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 14 Smoking Prevalence in Adult Population 2010-2014
  • Table 15 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco products ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 17 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 18 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 19 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 20 Sales of Tobacco by Category: Volume 2009-2014
  • Table 21 Sales of Tobacco by Category: Value 2009-2014
  • Table 22 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 23 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 24 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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