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Country Report

Smoking Tobacco in Greece

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • Pipe tobacco is generally preferred by older Greek smokers and is considered to be a habit of the past. For younger smokers, pipes are considered out of fashion and demand for pipe tobacco therefore declined for one more consecutive year. Closures of specialised tobacco stores at a rapid pace also influenced the performance of pipe tobacco as such products are no longer widely available in Greece and are mostly sold either via the internet or specialist retailers.

COMPETITIVE LANDSCAPE

  • With 48% volume share held by Old Holborn, JT International Hellas was the leading player in smoking tobacco in 2012. Imperial Tobacco ranked second with 22% volume share with its Drum brand, whereas due to the good performance of Marlboro, a tobacco that greatly appealed to those smokers migrating to RYO from cigarettes, Papastratos ranked third with 11% volume share in 2012.

PROSPECTS

  • The price increases implemented in January 2013 and the estimated further increases to take place by the end of the year will push the price of RYO tobacco way above cigarettes. Within this context, starting from 2013 RYO tobacco will lose momentum and those who migrated to it as a means of saving money will start smoking cigarettes again.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Greece?
  • What are the major brands in Greece?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Greece - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Greece - Company Profiles

British American Tobacco Hellas SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Hellas SA: Key Facts
  • Summary 3 British American Tobacco Hellas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Hellas SA: Competitive Position 2012

Imperial Tobacco Hellas SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Imperial Tobacco Hellas SA: Key Facts
  • Summary 6 Imperial Tobacco Hellas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Imperial Tobacco Hellas SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Imperial Tobacco Hellas SA: Competitive Position 2012

Karelia Tobacco Co Inc in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Karelia Tobacco Co Inc: Key Facts
  • Summary 10 Karelia Tobacco Co Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Karelia Tobacco Co Inc: Competitive Position 2012

Papastratos Cigarette Mfg Co SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Papastratos Cigarette Mfg Co SA: Key Facts
  • Summary 13 Papastratos Cigarette Mfg Co SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 14 Papastratos Cigarette Mfg Co SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 15 Papastratos Cigarette Manufacturing Co SA: Competitive Position 2012

SEKAP SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 SEKAP SA: Key Facts
  • Summary 17 SEKAP SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 18 SEKAP SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 19 SEKAP SA: Competitive Position 2012

Tobacco in Greece - Industry Context

EXECUTIVE SUMMARY

Steep decline in sales continues in context of economic downturn

RYO benefits from price hikes in cigarettes

Taxes comprise 81% of tobacco products unit price in 2012

Newsagent-tobacconists/kiosks remains the key distribution channel for tobacco products

A gloomy future is forecast for tobacco in Greece

OPERATING ENVIRONMENT

Legislation

  • Summary 20 Legislation Summary at a Glance

EU directives

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Reduced harm

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 21 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 15 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 16 Trade Statistics – Finished Cigarettes 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 17 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 18 Sales of Tobacco by Category: Volume 2007-2012
  • Table 19 Sales of Tobacco by Category: Value 2007-2012
  • Table 20 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 22 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 23 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 22 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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