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Country Report

Iran Flag Smoking Tobacco in Iran

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • The traditional Iranian water pipe known as the ghalioun has long enjoyed a high level of popularity in the country, dating back centuries to the time of the Safavid dynasty and the Ghajar Empire. Initially, plain tobacco leaves were used in the ghalioun. Traditionally, people soaked the leaves in various oils and essences in order to prepare them for smoking. Various flavoured types of special water pipe tobacco, such as mint, orange and peach, which recently became available, were more popular than plain types.

COMPETITIVE LANDSCAPE

  • Milad Distribution Co, the national brand owner of Al Nakhla, remained the leader in smoking tobacco with a 40% volume share in 2014. Al Nakhla is a very well-known brand recognised for its quality in moassal tobacco. The product, which is imported from Egypt, was distributed across the country and was present in both traditional cafés and homes. It was offered in a wide range of variants, in different flavours (orange, peach, two apple and mint) and this diversity had a very positive impact on its sales in Iran.

PROSPECTS

  • Despite the concerted efforts of the Ministry of Health and Medical Education (MOHME) to limit and ban water pipes in Iran, growth in sales of smoking tobacco is expected over the forecast period. However, the 8% volume CAGR predicted for the forecast period will be much lower than the review CAGR of 21%. This is mainly because the category is reaching maturity and the widespread campaigns communicating the negative effect of pipe tobacco on health will also hamper growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Iran?
  • What are the major brands in Iran?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Iran - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 2 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 6 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 7 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 8 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 10 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Smoking Tobacco in Iran - Company Profiles

Iranian Tobacco Co in Tobacco (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Iranian Tobacco Co: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Iranian Tobacco Co: Competitive Position 2014

Tobacco in Iran - Industry Context

EXECUTIVE SUMMARY

Unit price increases and growth in the number of smokers fuels growth in 2014

Effective distribution and relevant pricing are the key pillars of success for tobacco suppliers in 2014

In spite of the monopoly in cigarettes multinational suppliers play a more important role

Demographic changes in smoking prevalence are observed

Future outlook of cigarettes is very dependent on the performance of illicit trade and the possible entry of Philp Morris

OPERATING ENVIRONMENT

Legislation

  • Summary 3 Legislation Summary at a Glance

COUNTRY-SPECIFIC LEGISLATION

Minimum legal smoking age

Smoking prevalence

  • Table 12 Smoking Prevalence in Adult Population 2010-2014
  • Table 13 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 16 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 17 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 18 Sales of Tobacco by Category: Volume 2009-2014
  • Table 19 Sales of Tobacco by Category: Value 2009-2014
  • Table 20 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 22 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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