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Country Report

Japan Flag Smoking Tobacco in Japan

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • Pipe and RYO tobacco in Japan are niche categories with their joint value sales accounting for less than 1%. Pipe smoking is popular among older men and it is often associated with seniority and a masculine image. On the other hand, RYOs are commonly consumed by a wide range of age groups. Individuals who learned to smoke RYOs overseas often returned to Japan with this new habit. RYO tobacco enables users to blend their own flavours and such flexibility is well received among users.

COMPETITIVE LANDSCAPE

  • Imperial Tobacco maintained the leading position in smoking tobacco with a volume share of 21% in 2012, up two percentage points from 19% in 2011. The RYO tobacco brands, Drum and Golden Virginia, account for roughly 89% of the company’s smoking tobacco volume sales. Imperial Tobacco also has a presence in pipe tobacco with its Amphora brand.

PROSPECTS

  • Over the 2012-2017 period, volume sales of RYO tobacco are expected to increase by a CAGR of 5%. The tobacco tax increase in 2010 and Japan Tobacco’s supply shortage after the March 2011 earthquake led consumers to replace cigarettes with RYOs. Even after the full restoration of Japan Tobacco’s production facilities, smokers have become comfortable with RYOs and they are not expected to switch right back to cigarettes over the forecast period.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Japan?
  • What are the major brands in Japan?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Japan - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Japan - Company Profiles

British American Tobacco Japan Ltd in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Japan Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 British American Tobacco Japan Ltd: Competitive Position 2012

Japan Tobacco Inc in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Japan Tobacco Inc: Key Facts
  • Summary 5 Japan Tobacco Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Japan Tobacco Inc: Competitive Position 2012

Tobacco in Japan - Industry Context

EXECUTIVE SUMMARY

Volume sales of cigarettes register a slight increase in 2012

Menthol flavour continues to lead the cigarette category

Japan Tobacco regains some share but does not reach pre-earthquake levels

Economy brands continue to demonstrate strong growth

Mild Seven is expected to undergo major brand renewal in 2013

OPERATING ENVIRONMENT

Legislation

  • Summary 7 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 16 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 17 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 18 Sales of Tobacco by Category: Volume 2007-2012
  • Table 19 Sales of Tobacco by Category: Value 2007-2012
  • Table 20 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 22 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 23 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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