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Country Report

Japan Flag Smoking Tobacco in Japan

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • Smoking tobacco comprises of pipe and RYO tobacco. Pipe tobacco in Japan is highly associated with luxury collectable items and not daily consumed. RYO tobacco, was, and probably is, a niche product, but gained in popularity due to the increasing number of brands being imported from overseas, which feature a variety of flavours. As witnessed in cigarettes, more Japanese consumers opt for flavoured products in choosing tobacco.

COMPETITIVE LANDSCAPE

  • Imperial Tobacco increased its volume share in smoking tobacco by two percentage points to reach 23% in 2013. Golden Virginia and Drum, the leading RYO tobacco brands from the company, grew by double digits, accounting for 76% combined share of RYO tobacco in volume terms. The company has a presence in pipe tobacco with Amphora.

PROSPECTS

  • Despite the positive forecast growth for RYO tobacco, volume sales of smoking tobacco is expected to decline by a 1% CAGR in both volume and value terms at constant 2013 prices over the forecast period. This is due to the continuous negative growth predicted for pipe tobacco, which accounted for 72% volume share of smoking tobacco in 2013.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Japan?
  • What are the major brands in Japan?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Japan - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 2 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Smoking Tobacco in Japan - Company Profiles

British American Tobacco Japan Ltd in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Japan Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 British American Tobacco Japan Ltd: Competitive Position 2013

Tobacco in Japan - Industry Context

EXECUTIVE SUMMARY

Volume sales turn negative

Flavours matter to consumers

Mild Seven changes its name to Mevius for a more global appeal

Convenience stores remains as most important distribution channel for cigarettes

Future of cigarettes looks hazy

OPERATING ENVIRONMENT

Legislation

  • Summary 4 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 14 Smoking Prevalence in Adult Population 2008-2013
  • Table 15 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 17 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 18 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 19 Trade Statistics – Tobacco Leaf 2008-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 20 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 21 Sales of Tobacco by Category: Volume 2008-2013
  • Table 22 Sales of Tobacco by Category: Value 2008-2013
  • Table 23 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 25 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 26 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 27 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 28 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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