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Country Report

Kenya Flag Smoking Tobacco in Kenya

| Pages: 19

Price: US$990

About this Report

Executive Summary


  • RYO tobacco consumption in Kenya and pipe tradition is not common practice. RYO constitutes a segment of illicit trade from unbranded tobacco that is obtained from the tobacco leaf market and its actual value cannot be ascertained.


  • For shisha, there is currently no major player in this market as suppliers of the products are numerous small scale providers who have a specific clientele that they serve. It is also a new market and there is still limited information about it.


  • The area has very little opportunity for development over the forecast period due to a lack of consumer demand in the country.


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Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Kenya?
  • What are the major brands in Kenya?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Kenya - Category Analysis



The role and effect of cannabis/marijuana




Tobacco in Kenya - Industry Context


Legal cigarette sales continue to decline in 2014

Kenyan consumers retain their purchasing habit of small units

British American Tobacco Ltd maintains lead in the kenyan market

Street vendors remain key distribution channel

Decline in sales over the forecast period



  • Table 1 Summary: Legislation Summary at a Glance

Country-specific legislation

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes


Death by cause

  • Table 2 Death by Cause 2009-2013


Duty paid packet marks

Taxation rates

  • Table 3 Table: Taxation and Duty Levies 2008 – 2013

Average cigarette pack price breakdown

  • Table 4 Table: Average Cigarette Pack Price Breakdown: Brand Examples


  • Table 5 Trade Statistics – Tobacco Leaf 2008-2013

Illicit trade in cigarettes


  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2008-2013


  • Table 7 Sales of Tobacco by Category: Volume 2008-2013
  • Table 8 Sales of Tobacco by Category: Value 2008-2013
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 10 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018



  • Summary 1 Research Sources


This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Distribution

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita


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