- Pipe tobacco has traditionally been popular among men aged over 40 who perceive pipe smoking as a hobby or an element in a certain lifestyle. Some pipe smokers even indirectly associate themselves with famous book and movie characters. Pipe tobacco is also perceived to be more natural, (with the share of tobacco in pipe tobacco products often amounting to 100%) and thus of better quality compared to tobaccos used in cigarettes. The respective split of men/women consuming pipe tobacco is around 70%/30%. Pipes are also perceived as being a more convenient tool for smoking as the tobacco can be smoked very slowly if desired.
- By recording a retail volume share of 20%, Planta Tabak-Manufaktur Dr Manfred Obermann remained the leading player in the smoking tobacco category in Latvia in 2012. The company’s robust performance is defined by its Holger Danske, Brebbia, Planta and Excellent brands. Comprising 12% of volume sales in 2012, Orlik Tobacco was the second largest player in the category. Like its major competitor Planta Tabak-Manufaktur Dr Manfred Obermann, the company provides both RYO and pipe tobacco products. Orlik Tobacco in Latvia is best known for its Alsbo, Clan, WO Larsen, Kir and Taste brands. Both players put considerable emphasis on flavoured products which are currently experiencing increasing popularity in the local market.
- RYO tobacco is predicted to drive smoking tobacco sales going forward. More Latvian consumers are expected to shift from cigarettes to RYO tobacco, especially during the first half of the forecast period. Pipe tobacco sales are also expected to record growth, though at slower pace than RYO products. Planned tax increases over the forecast period combined with changes in smoker preferences will fuel category growth over the forecast period.
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The Smoking Tobacco in Latvia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
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Table of Contents
Smoking Tobacco in Latvia - Category Analysis
THE ROLE AND EFFECT OF CANNABIS/MARIJUANA
NEW PRODUCT DEVELOPMENTS
- Summary 1 Smoking Tobacco - New Product Launches
- Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
- Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
- Table 3 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
- Table 4 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
- Table 5 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
- Table 6 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
- Table 7 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
- Table 8 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
- Table 9 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
- Table 10 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
- Table 11 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017
Tobacco in Latvia - Industry Context
Illicit trade increases again
Trading volumes contract sharply in most categories in 2012
Authorities continue to propose tighter restrictions
Female-oriented brands dictate trends in cigarettes
RYO continues healthy growth
- Summary 2 Legislation Summary at a Glance
Minimum legal smoking age
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) regulation
Death by cause
- Table 12 Death by Cause 2008-2012
TAXATION AND PRICING
Duty paid packet marks
- Table 13 Taxation and Duty Levies for cigarettes 2007-2012
- Table 14 Taxation and Duty Levies for Cigars and Cigarillos 2007-2012
- Table 15 Taxation and Duty Levies for Pipe Tobacco 2007-2012
- Table 16 Taxation and Duty Levies for RYO Tobacco 2007-2012
Average cigarette pack price breakdown
- Table 17 Average Cigarette Pack Price Breakdown: Brand Examples
- Table 18 Trade Statistics – Cigarettes 2007-2012
Illicit trade in cigarettes
- Table 19 Illicit Trade Estimate of Cigarettes: Volume 2007-2012
- Table 20 Sales of Tobacco by Category: Volume 2007-2012
- Table 21 Sales of Tobacco by Category: Value 2007-2012
- Table 22 Sales of Tobacco by Category: % Volume Growth 2007-2012
- Table 23 Sales of Tobacco by Category: % Value Growth 2007-2012
- Table 24 Forecast Sales of Tobacco by Category: Volume 2012-2017
- Table 25 Forecast Sales of Tobacco by Category: Value 2012-2017
- Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
- Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017
- Summary 3 Research Sources