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Country Report

Smoking Tobacco in Latvia

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • Pipe tobacco has traditionally been popular among men aged over 40 who perceive pipe smoking as a hobby or an element in a certain lifestyle. Some pipe smokers even indirectly associate themselves with famous book and movie characters. Pipe tobacco is also perceived to be more natural, (with the share of tobacco in pipe tobacco products often amounting to 100%) and thus of better quality compared to tobaccos used in cigarettes. The respective split of men/women consuming pipe tobacco is around 70%/30%. Pipes are also perceived as being a more convenient tool for smoking as the tobacco can be smoked very slowly if desired.

COMPETITIVE LANDSCAPE

  • By recording a retail volume share of 20%, Planta Tabak-Manufaktur Dr Manfred Obermann remained the leading player in the smoking tobacco category in Latvia in 2012. The company’s robust performance is defined by its Holger Danske, Brebbia, Planta and Excellent brands. Comprising 12% of volume sales in 2012, Orlik Tobacco was the second largest player in the category. Like its major competitor Planta Tabak-Manufaktur Dr Manfred Obermann, the company provides both RYO and pipe tobacco products. Orlik Tobacco in Latvia is best known for its Alsbo, Clan, WO Larsen, Kir and Taste brands. Both players put considerable emphasis on flavoured products which are currently experiencing increasing popularity in the local market.

PROSPECTS

  • RYO tobacco is predicted to drive smoking tobacco sales going forward. More Latvian consumers are expected to shift from cigarettes to RYO tobacco, especially during the first half of the forecast period. Pipe tobacco sales are also expected to record growth, though at slower pace than RYO products. Planned tax increases over the forecast period combined with changes in smoker preferences will fuel category growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Latvia?
  • What are the major brands in Latvia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Latvia - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 4 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 5 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 7 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 8 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 10 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Tobacco in Latvia - Industry Context

EXECUTIVE SUMMARY

Illicit trade increases again

Trading volumes contract sharply in most categories in 2012

Authorities continue to propose tighter restrictions

Female-oriented brands dictate trends in cigarettes

RYO continues healthy growth

OPERATING ENVIRONMENT

Legislation

  • Summary 2 Legislation Summary at a Glance

EU directives:

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 12 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 13 Taxation and Duty Levies for cigarettes 2007-2012
  • Table 14 Taxation and Duty Levies for Cigars and Cigarillos 2007-2012
  • Table 15 Taxation and Duty Levies for Pipe Tobacco 2007-2012
  • Table 16 Taxation and Duty Levies for RYO Tobacco 2007-2012

Average cigarette pack price breakdown

  • Table 17 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 18 Trade Statistics – Cigarettes 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 19 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 20 Sales of Tobacco by Category: Volume 2007-2012
  • Table 21 Sales of Tobacco by Category: Value 2007-2012
  • Table 22 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 23 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 24 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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