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Country Report

Latvia Flag Smoking Tobacco in Latvia

| Pages: 31

Price: US$900

About this Report

Executive Summary

TRENDS

  • Pipe tobacco has traditionally been popular amongst men aged over 40 who perceive pipe smoking as a hobby or an element of a certain lifestyle. Commonly, pipe smoking has romantic associations with famous books and film characters. Pipe tobacco is considered to be more classical and natural, as nearly all major pipe tobacco brands are 100% tobacco. As a result, pipe tobacco tends not to compete with cigarettes, as it is perceived by most Latvians as being of much higher quality. The respective split of men/women consuming pipe tobacco is approximately 70%/30%.

COMPETITIVE LANDSCAPE

  • In 2013, Planta Tabak-Manufaktur Dr Manfred Obermann GmbH & Co continued to lead sales in smoking tobacco with 19% volume share. The company benefits from the performance of Excellent, which is one of the longest running brands in Latvia. Moreover, it has one of the broadest distribution networks. High interest in flavoured RYO smoking tobacco products also benefits this brand, as it has a wide flavoured product assortment. The company also has a strong presence in pipe tobacco due to performance of Holger Danske and Planta No.1 brands, which offer good quality and price ratio.

PROSPECTS

  • RYO tobacco is expected to remain as a driving force for smoking tobacco growth. The increasing popularity of RYO tobacco among younger population groups is expected to continue to build the consumer base. Increasing taxes on cigarettes are expected to make smoking tobacco more competitive over the forecast period. Growing purchasing power is expected to allow consumers to buy better quality products, which in turn will support new product development from producers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Latvia?
  • What are the major brands in Latvia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Latvia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 2 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Tobacco in Latvia - Industry Context

EXECUTIVE SUMMARY

Illicit trade affects all tobacco products

Legislative environment reveals signs of further stricter environment

Competition remains strong in Latvia

New developments respond to need for better value-for-money

Stable performance is expected over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 2 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 14 Smoking Prevalence in Adult Population 2008-2013
  • Table 15 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 17 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 18 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 19 Trade Statistics – Cigarettes 2008-2013
  • Table 20 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 21 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 22 Sales of Tobacco by Category: Volume 2008-2013
  • Table 23 Sales of Tobacco by Category: Value 2008-2013
  • Table 24 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 26 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 27 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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