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Country Report

Norway Flag Smoking Tobacco in Norway

| Pages: 33

Price: US$900

About this Report

Executive Summary

TRENDS

  • Declines of 11% and 12% in current value and retail volume terms, respectively, in 2012 indicate that cigarette smokers are unlikely to be migrating from machine-manufactured cigarettes to smoking tobacco. Habitual smokers appear to be price insensitive and prefer machine finished cigarettes, irrespective of their rising prices due to increasing taxation.

COMPETITIVE LANDSCAPE

  • Multinational companies Philip Morris and British American Tobacco led smoking tobacco in 2012 with respective shares of 67% and 18% thanks to the popularity of their Norwegian brands. Philip Morris Norway AS markets Petterøes, a well-established and traditional brand of RYO tobacco which has a loyal following and commanded a category volume share of 67% in 2012. British American Tobacco Norway AS markets Tiedemanns, Norway’s second best-selling brand of RYO tobacco with a 17% share. British American Tobacco Norway has also attempted, with limited success, to introduce range extensions of Lucky Strike in smoking tobacco.

PROSPECTS

  • Smoking prevalence in Norway is expected to decline from 17% in 2012 to 14% in 2017. Smoking tobacco is forecast to see the biggest decline in retail volume sales in tobacco over the forecast period. The cost advantage of RYO tobacco is offset by its reputation for containing twice as much tar and nicotine as finished cigarettes, according to information released by the Tobacco Free Association in Norway. The ongoing smoking prevention campaigns run by the Norwegian government are likely to encourage even the most dedicated smokers to choose finished cigarettes, which promise at least a lower cancer risk.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Norway?
  • What are the major brands in Norway?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Norway - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Norway - Company Profiles

British American Tobacco Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Norway AS: Key Facts
  • Summary 3 British American Tobacco Norway AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Norway AS: Competitive Position 2012

Imperial Tobacco Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Imperial Tobacco Norway AS: Key Facts
  • Summary 6 Imperial Tobacco Norway AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Imperial Tobacco Norway AS: Competitive Position 2012

Philip Morris Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Norway AS: Key Facts
  • Summary 9 Philip Morris Norway AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris Norway AS: Competitive Position 2012

Swedish Match Norge AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Swedish Match Norge AS: Key Facts
  • Summary 12 Swedish Match Norge AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Swedish Match Norge AS: Competitive Position 2012

Tobacco in Norway - Industry Context

EXECUTIVE SUMMARY

Decline in current value sales

Smokeless tobacco provides a beacon of hope

Hard to compete behind closed cabinets

Visible display ban removes the last marketing opportunity

Dire outlook for tobacco products

OPERATING ENVIRONMENT

Legislation

  • Summary 14 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

  • Summary 15 Health Warnings 2011

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2007-2012 - Cigarettes
  • Table 16 Taxation and Duty Levies 2007-2012 – Smokeless Tobacco

Average cigarette pack price breakdown

  • Table 17 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 18 Trade Statistics - Cigarettes 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 19 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 20 Sales of Tobacco by Category: Volume 2007-2012
  • Table 21 Sales of Tobacco by Category: Value 2007-2012
  • Table 22 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 23 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 24 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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