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Country Report

Portugal Flag Smoking Tobacco in Portugal

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • RYO tobacco is traditionally popular among male smokers from lower-income groups. Usually, smokers choose RYO tobacco because of its taste, as well as the fact that it is perceived as more natural than cigarettes as it contains fewer chemicals. However, in recent years, the profile of RYO tobacco smokers has changed as the Portuguese market has seen new consumers enter, including those who have switched from cigarettes to RYO tobacco due to lower prices. Furthermore, some new young smokers tend to go directly to RYO tobacco due to its low price. Consumers of pipe tobacco are usually male smokers from older generations. As the habit is generally considered old-fashioned, pipe tobacco is struggling to recruit new consumers in Portugal.

COMPETITIVE LANDSCAPE

  • Tabaqueira SA remained the largest manufacturer in smoking tobacco in 2013, holding a strong volume share of 35% thanks to its two flagship brands, Chesterfield and Marlboro. Chesterfield and Marlboro only entered the category in 2011 but have already become two of the top three brands in smoking tobacco. Japan Tabaco International Portugal Lda ranked second in 2013 with a volume share of 17%, mainly thanks to its recently launched Utah brand.

PROSPECTS

  • Over the forecast period smoking tobacco is anticipated a CAGR decline of 1% in volume terms. Various factors such as an increase in taxation and greater awareness of health issues are expected to negatively impact volume sales. However, the category’s volume decline will be noticeably slower than that seen in 2013.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Portugal?
  • What are the major brands in Portugal?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Portugal - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 2 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Smoking Tobacco in Portugal - Company Profiles

British American Tobacco Portugal in Tobacco (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Portugal: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 British American Tobacco Portugal: Competitive Position 2013

Tabaqueira SA - Empresa Industrial de Tabacos SA in Tobacco (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Tabaqueira SA - Empresa Industrial de Tabacos SA: Key Facts
  • Summary 5 Tabaqueira SA - Empresa Industrial de Tabacos SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 Tabaqueira SA - Empresa Industrial de Tabacos SA: Competitive Position 2013

Tobacco in Portugal - Industry Context

EXECUTIVE SUMMARY

Austerity and stagnation characterise the Portuguese tobacco market

Illicit trade becomes an alternative solution to expensive cigarettes

More stable competitive environment in 2013 compared to the previous year

Newsagent-tobacconists/kiosks and tobacco specialists the only two important retail channels

A gloomy future forecast for tobacco in Portugal

OPERATING ENVIRONMENT

Legislation

  • Summary 7 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies for Cigarettes 2008-2013
  • Table 16 Taxation and Duty Levies for Cigars and Cigarillos 2010-2013
  • Table 17 Taxation and Duty Levies for RYO tobacco 2010-2013
  • Table 18 Taxation and Duty Levies for Pipe tobacco 2010-2013

Average cigarette pack price breakdown

  • Table 19 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 20 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 21 Sales of Tobacco by Category: Volume 2008-2013
  • Table 22 Sales of Tobacco by Category: Value 2008-2013
  • Table 23 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 25 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 26 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 27 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 28 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita

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