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Country Report

Smoking Tobacco in Portugal

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • Overall volume sales of smoking tobacco grew by 8% in 2012, due to increasing demand from both loyal consumers of RYO tobacco and cigarette smokers who have migrated to RYO tobacco to save money. This migration has been supported by the fact that brands traditionally present in the cigarettes category are now also present in RYO tobacco, offering RYO products with a variety of flavours and combinations with the same taste as the blends used for their cigarettes.

COMPETITIVE LANDSCAPE

  • Tabaqueira SA was the leading player in 2012, increasing its share in volume terms to 30%. The well-established Tabaco Aguia brand used to be the leader in smoking tobacco. In the review period, it kept almost the same percentage share, but brands such as Chesterfield and Marlboro entered the market in 2011 and made their way to into the top 3 brands in 2012.

PROSPECTS

  • In volume terms, smoking tobacco is expected to grow in the forecast period, mostly derived from growth in RYO tobacco, which is expected to post a volume CAGR of 3%. On the other hand, pipe tobacco sales are expected to decline by a volume CAGR of 1%. Pipe tobacco will continue to struggle, despite the existence of clubs in Portugal trying to promote and encourage pipe smoking; this will remain a niche category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Portugal?
  • What are the major brands in Portugal?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Portugal - Category Analysis

HEADLINES

TRENDS

The Role and Effect of Cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Portugal - Company Profiles

British American Tobacco Portugal in Tobacco (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco Portugal: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 British American Tobacco Portugal: Competitive Position 2012

Tabaqueira SA - Empresa Industrial de Tabacos SA in Tobacco (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Tabaqueira SA - Empresa Industrial de Tabacos SA: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 5 Tabaqueira SA - Empresa Industrial de Tabacos SA: Competitive Position 2012

Tobacco in Portugal - Industry Context

EXECUTIVE SUMMARY

Cigarettes suffers from a decline in volume terms in 2012

Consumers shifting towards cheaper brands and RYO tobacco

Innovations drive the category

Newsagent-tobacconists/kiosks remains the leading distribution channel

More restrictions to come

OPERATING ENVIRONMENT

Legislation

  • Summary 6 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty-paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 16 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 17 Trade Statistics: Cigarettes 2008-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 18 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 19 Sales of Tobacco by Category: Volume 2007-2012
  • Table 20 Sales of Tobacco by Category: Value 2007-2012
  • Table 21 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 22 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 23 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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