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Country Report

Turkey Flag Smoking Tobacco in Turkey

| Pages: 26

Price: US$900

About this Report

Executive Summary

TRENDS

  • Pipe smoking is ingrained in Turkish tradition and culture. The majority of pipe smokers do so in so-called “water pipe cafés” to socialise with their friends and acquaintances. Smoking at home is not prevalent, which also explains lower sales through the retail channel than the on-trade channel. By contrast, traditional pipe tobacco is consumed mainly by high-end consumers in the off-trade channel. Its production and sale is quite limited.

COMPETITIVE LANDSCAPE

  • All of the players in smoking tobacco are local. Currently there are no companies which import smoking tobacco products, as they do not meet the production requirements for the eligibility to import.

PROSPECTS

  • Smoking tobacco is expected to register a volume CAGR of 15% over the forecast period. This increase will be driven both by growth in both RYO tobacco and pipe tobacco. Retail sales of pipe tobacco are expected to increase in light of the new legislation which is expected to be passed in January 2013, limiting on-trade sales of pipe tobacco.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Turkey?
  • What are the major brands in Turkey?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Table of Contents

Smoking Tobacco in Turkey - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Smoking Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 2 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 9 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Turkey - Company Profiles

Teka Puro Uretim Ve Ticaret AS in Tobacco (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Teka Puro Uretim ve Ticaret AS: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Teka Puro AS: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Teka Puro AS: Competitive Position 2012

Tobacco in Turkey - Industry Context

EXECUTIVE SUMMARY

Volume sales increase in 2012

Decline in illicit trade leads to an increase in retail sales of cigarettes

Philip Morris Sabanci Pazarlama ve Satis AS continues to lead in 2012

Independent small grocers remains the leading distribution channel

Cigarettes is forecast to record a volume decline whilst cigars is to see an increase

OPERATING ENVIRONMENT

Legislation

  • Summary 5 Legislation Summary at a Glance

COUNTRY-SPECIFIC LEGISLATION

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 16 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 17 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 18 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 19 Sales of Tobacco by Category: Volume 2007-2012
  • Table 20 Sales of Tobacco by Category: Value 2007-2012
  • Table 21 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 22 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 23 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Smoking Tobacco
    • RYO Tobacco
    • Pipe Tobacco

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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