Snack bars market research

Euromonitor has the world’s most comprehensive research on the snack bars category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the snack bars market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our Snack bars market research answer questions such as:

What is the market size of snack bars?
What are the major brands in snack bars?
Are sales benefitting as consumers look for a healthier alternative to confectionery?
What are the market opportunities for high fibre products?
What are the other major snack bars markets globally?

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Total: (97)

Country Report

Snack Bars in Costa Rica

The increasing availability of health-orientated snack bars emerged as the main sales driver with both local and imported brand-owners promoting their functional benefits and the use of natural ingredients in order to appeal to the expanding base of ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Snack Bars in Uruguay

The new brands launched in 2010, Ena protein bars and Nature Crops granola/muesli bars, although still present in the market, highlight how difficult it is to increase volume sales in a small market outside the specific target groups. These two ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Snack Bars in Italy

After years of growth followed by a decline in 2009, snack bars in Italy began to have positive growth again since 2010. The most important reason for this performance is the fact that these snacks are perceived by consumers as healthy or dietetic ...

Feb 2013 | US$900| Add to cart | View details ›

Company Profile

Orkla Group in Packaged Food

Orkla is a regional specialist in that its presence is limited to Scandinavia and Eastern Europe. It pursues a multi-local strategy for brand building. Orkla has shifted its focus to branded packaged food in recent years, divesting itself of non-core...

Jan 2013 | US$525| Add to cart | View details ›

Country Report

Snack Bars in the United Kingdom

The energy and nutrition bars category saw the fastest growth in 2012, with a current value increase of 20% and volume growth of 18%, leading to sales of £55 million. This reflects UK consumers’ increased consumption of products that provide either ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Snack Bars in Venezuela

Even though there is a health and wellness trend that moves Venezuelans to look for health-related snacks, snack bars did not escape from the slowdown trend in consumption that started as the result of the economic downturn. According to a company ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Snack Bars in Mexico

The global obesity epidemic is affecting Mexico more seriously than other countries. According to a recent study by OECD, Mexico has the second largest overweight or obese adult population, after the US. It also has the highest proportion of ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Snack Bars in Estonia

Modest placements of snack bars on store shelves, lack of advertising and high prices are the main reasons why snack bars remains a niche category in Estonia and it suffers from the lack of consumers’ interest. However, snack bars offer very healthy ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Snack Bars in Sweden

New product developments of well-known brands were the most important reasons why sales increased rapidly throughout the review period. These brands, such as Wasa and Gainomax, are extensions from other established categories. Wasa by Barilla Sverige...

Jan 2013 | US$900| Add to cart | View details ›

Company Profile

Grupo Bimbo SAB de CV in Packaged Food

With a significant reliance on both the mature US bread market and on its domestic Mexican bakery market, Mexico-based Grupo Bimbo SAB de CV could struggle to find areas in which to grow. However, the company is focusing its US and Mexican marketing ...

Jan 2013 | US$525| Add to cart | View details ›