Euromonitor International publishes the world's most comprehensive market research on the snack bars industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and
​sub-category level information.

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Strategy Briefing

How We Eat: The Changing Face of Global Mealtimes

Oct 2016

Consumers’ eating patterns have undergone fundamental changes, shifting from traditional family meals to a more fragmented and flexible eating style, encompassing multiple small meals, often eaten on the go or alone. This global report looks at how ...

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Strategy Briefing

Key Trends and Drivers in Global Sweet Snacks Consumption

May 2015

With socio-economic developments such as urbanisation, more single households and rising spending power many opportunities for growth lie ahead. Sweet snacks can be the solution to many needs in the eyes of consumers, which makes it a versatile and ...

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Strategy Briefing

The Food Brief

Apr 2015

Six months on from the publication of packaged food and with 2014 company results in, we provide a full year review of the packaged food industry with a particular focus on the performance of major players. We also evaluate how emerging market ...

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Company Profile

General Mills Inc in Packaged Food

Apr 2015

General Mills continues to record growth in packaged food sales although it faces stagnation in some of its core categories, such as breakfast cereals. It is also undermined by a geographic bias towards mature developed markets such as the US for its...

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Company Profile

Mondelez International Inc in Packaged Food

Mar 2015

2014 was a challenging but significant year for Mondelez. The company remains strong across a broad range of regions, unlike other confectionery and snacks manufacturers. The company has also made significant steps for future growth, such as via its ...

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Company Profile

Barilla Holding SpA in Packaged Food

Feb 2015

Barilla has ambitious growth plans, with aims to double its revenues by 2020. The company aims to achieve this goal through a focus on its core pasta, sauces and ready meals business specifically in emerging markets, and above all Brazil and China ...

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Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Nov 2014

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

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Strategy Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

Oct 2014

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

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Strategy Briefing

Food Trends in India: What Makes the Indian Market so Different?

Oct 2014

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

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Strategy Briefing

14 Food Trends to Watch in 2014: Part Two

Jul 2014

With so much happening in packaged food, identifying developments that really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with Part Two looking at the importance of ...

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Company Profile

Grupo Bimbo SAB de CV in Packaged Food

May 2014

Grupo Bimbo continues its global expansion policy, as the world’s second largest bakery company and primary bread producer. Bimbo is now active in Latin and North America, Iberia and China, mainly in baked goods and snacks. Initiatives with healthier...

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Company Profile

Orkla Group in Packaged Food

Apr 2014

In a global sense, Orkla has only a modest presence. However, regionally the company is a leader in a number of packaged food categories. Orkla’s recent acquisition of Rieber & Søn has given it a stronger presence in Eastern Europe. Meanwhile, its ...

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Company Profile

Cereal Partners Worldwide SA in Packaged Food

Apr 2014

CPW is a joint venture between General Mills and Nestlé to target non-North American breakfast cereals. Its portfolio includes some of the leading brands in the category. It is also present in snack bars although it has retrenched over the review ...

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Company Profile

Tiger Brands Ltd in Packaged Food

Mar 2014

Tiger Brands is the number one player in South African packaged food and a top five player in the wider Middle East and Africa region. The company has been gradually expanding in other African markets but continues to generate the vast majority of ...

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Strategy Briefing

14 Food Trends to Watch in 2014: Part One

Feb 2014

With so much happening in packaged food, identifying developments which really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with part one examining the first four, from the ...

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Company Profile

Associated British Foods Plc (ABF) in Packaged Food

Feb 2014

UK-based Associated British Foods Plc (ABF) has established a foothold in most regional markets, but its sales are significantly biased towards developed markets. Combined, developed markets accounted for 77% of ABF’s total packaged food sales in ...

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Country Report

Snack Bars in Cameroon

Jan 2014

Snack bar sales remained negligible in Cameroon in 2013. Snack bars are rare in supermarkets and are mostly found in high-end neighbourhoods as they are too expensive for most consumers and are considered luxury goods....

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Strategy Briefing

Innovation Opportunities in Indulgence Products

Dec 2013

Consumers want it all and want it now. Tasty is good. Healthy and tasty is better. Healthy, tasty, portable and tailored to specific occasions is best. Price is an issue in the current economic climate, but consumers will compromise for the added ...

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Company Profile

Meiji Holdings Co Ltd in Packaged Food

Dec 2013

Meiji is a leading Japanese producer of packaged food. It remains heavily reliant on its domestic market for value sales. The recently announced exit from milk formula in China, however, reflects the challenges faced by foreign players attempting to ...

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Strategy Briefing

Snacks Appeal: How Brands Identify and Exploit Food Trends

Nov 2013

There have been a host of factors impacting growth in packaged food, but the current buzz is around “healthy snacking”. Beyond the overarching issues of changing, busier lifestyles and global economic development, there are industry-specific ...

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