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Company Profile

Sodiaal SA in Packaged Food

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire) delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire) This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire) provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: Sodiaal SA

Strategic objectives and challenges

Competitive Positioning

Developed market bias and intense competition constrain growth

Danone extends global lead

Leaders’ share remains unchanged

Market Assessment

Strong focus on dairy

Yoplait key to international expansion

Dairy Opportunities

Hard cheese potential in France

Domestic leader in milk

Long-life/UHT milk growth in North Africa

Potential to build on new cheese platform

Yoplait Opportunities

Sodiaal and General Mills subject to similar geographic limitations

Functional products driving yoghurt growth in key markets

Need for functional focus in the US

Limited opportunities in F rench yoghurt

Emerging market opportunities

Opportunity to build on General Mills’s broader ambitions in China

Baby Food Opportunities

Narrow focus in baby food

Brand Strategy

Core brands overlay diverse offer

Operations

Integration and control

Recommendations

Innovation and expansion

Samples

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