About this Report
The goal of this report is to look at recent new products to see what can be learned to guide future new product activity. In developed markets, health is one common theme for many soft drinks new products. Other areas of innovation are in creating products that combine the characteristics of two categories, and using packaging to create a product with unique benefits. There is a different set of opportunities for new products in developing markets than in developed markets.
What this report includes:
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report:
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
