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Global Briefing

Soft Drinks 2010 Trends and Future Directions

Apr 2011

Price: US$2,000

About this Report

About this Report

Following a trend of slowing sales performance in the recession-driven years of 2008 and 2009, global soft drinks sales saw a quick rebound in 2010. In this report, Euromonitor International will examine how future soft drinks performance will be influenced by organic growth potential in developing markets, what shifts in consumer demographics will do to future soft drinks demand, and which soft drinks manufacturers and categories might be poised to win further share.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Global Performance

Soft drinks recovery in 2010

  • Global Performance

Western Europe falls to third in value spend

  • Global Performance

Smaller categories driving growth

  • Global Performance

Regional players have momentum

  • Global Performance

Billionaires club

  • Global Performance

Soft Drinks Categories

Carbonates rebound in 2010

  • Soft Drinks Categories

Bottled water fortunes also improving

  • Soft Drinks Categories

China and Russia are strong juice performers

  • Soft Drinks Categories

Gatorade revamp begins to pay dividends

  • Soft Drinks Categories

Are energy drinks reaching saturation? (Part 1)

  • Soft Drinks Categories

Are energy drinks reaching saturation? (Part 2)

  • Soft Drinks Categories

RTD tea is a high growth opportunity

  • Soft Drinks Categories

Soft drinks key trends

  • Soft Drinks Categories

Future Outlook

Carbonates show positive outlook

  • Future Outlook

BRICs leading future juice growth

  • Future Outlook

Bottled water opportunity more diffused

  • Future Outlook

Asia and Western Europe lead future sports drinks sales

  • Future Outlook

Future demographics favour older in Western Europe

  • Future Outlook

Chinese potential will bring greater competition

  • Future Outlook

Adult population growing in Latin America

  • Future Outlook

Unlocking potential in the Middle East and Africa

  • Future Outlook

A different picture for Middle East and Africa non-carbonates

  • Future Outlook

Conclusion: Developed and developing

  • Future Outlook

Report Definitions

Soft drinks definitions

  • Report Definitions

Samples

Soft-Drinks-2010-Trends-and-Future-Directions.jpg

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