Soft Drinks in Bolivia

December 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Bolivia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Bolivia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Bolivia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Bolivia?
  • Which are the leading brands in Soft Drinks in Bolivia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
  • How are products distributed in Soft Drinks in Bolivia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in Bolivia

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Bolivia

KEY DATA FINDINGS

Healthy volume growth in 2023
EMBOL’s Vital brand continues to lead
Slower growth in still flavoured bottled water
Functional bottled water registers healthy volume growth
Some growth in niche segments
Private label emerging as a contender
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 32 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Carbonates in Bolivia

KEY DATA FINDINGS

Muted volume growth in 2023
Leader Coca-Cola continues to innovate
Other players also look to differentiate
Sustainability increasingly important
Varying packaging sizes widen consumer base
Increased promotion of soft drinks as cocktail ingredient
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 47 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 48 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028

Concentrates in Bolivia

KEY DATA FINDINGS

Continued volume decline in powder concentrates
Local player Industrias Venada continues to dominate
Powder concentrates remain most popular format
Gloomy outlook over forecast period
Increased focus on healthier positioning
Concentrates made with local, natural seeds potential avenue of growth
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 64 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 71 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 72 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Juice in Bolivia

KEY DATA FINDINGS

Sugar price hikes challenge local juice producers
EMBOL's Del Valle volume share increases significantly over review period
Agrov launches sugar-free and glass bottle offerings
Continued growth over forecast period
Space for premiumisation
Aloe vera juice gains popularity
Table 77 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 78 Off-trade Sales of Juice by Category: Value 2018-2023
Table 79 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 87 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

RTD Tea in Bolivia

KEY DATA FINDINGS

Continued growth in energy drinks
Extensive distribution networks cements Pil Andina’s leadership position
Mainly offerings in tins in modern grocery retailers
Need for more innovation and stronger marketing push to boost volume sales
New local brand Tai gains value share
Focus on health benefits
Table 89 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 90 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 91 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 92 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 97 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 98 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 99 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Energy Drinks in Bolivia

KEY DATA FINDINGS

Sustained growth for energy drinks
Monster Energy reaffirms its leadership in energy drinks
Illicit trade continues to have negative impact
Further brand launches over forecast period
Room for growth of sugar-free
Increasing focus on healthier positioning
Table 101 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 102 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 103 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 104 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 105 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 106 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 107 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 109 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 110 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 111 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 112 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Sports Drinks in Bolivia

KEY DATA FINDINGS

Double-digit volume growth in 2023
Powerade continues to hold near monopoly
Other players look to capitalise on demand
Differentiation through packaging
Potential for further sophistication within sports drinks
Space for healthier, more natural offerings
Table 113 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 114 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 115 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 116 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 117 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 118 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 119 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 120 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 121 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 122 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 123 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 124 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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