Soft Drinks in Estonia

January 2024
Select Country Report
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Estonia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Estonia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Estonia?
  • Which are the leading brands in Soft Drinks in Estonia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Estonia?
  • How are products distributed in Soft Drinks in Estonia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Estonia

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice v retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Estonia

KEY DATA FINDINGS

Functional bottled water gains popularity among health-conscious consumers
The demand for still natural mineral bottled water grows
Värska Vesi leverages health benefit claims to lead bottled water
Health and wellness and sporty lifestyle trends promote the consumption of functional bottled water
Still natural mineral bottled water to leverage pure and natural positioning
Still spring bottled water develops an audience within foodservice
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 34 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Carbonates in Estonia

KEY DATA FINDINGS

Reduced sugar drinks become more popular and visible
Popularisation of cocktails drives category development
Coca-Cola HBC Eesti invests to maintain category dominance
Regular tonic water/mixers/other bitters to continue to see strong growth in demand
Healthy lifestyle trend to promote the consumption of reduced sugar cola carbonates
Regular “other” non-cola carbonates remain popular
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 50 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028

Concentrates in Estonia

KEY DATA FINDINGS

Powder concentrates leverages convenience and versatility
Liquid concentrates offer more affordable alternatives to ready-to-drink beverages
Local production holds sway
Powder concentrates to continue to enjoy growing consumer demand
Application of liquid concentrates in the preparation of cocktails can boost the category
Seasonality affects the sales of concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 66 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Juice in Estonia

KEY DATA FINDINGS

Rising consumer health awareness boosts coconut and other plant waters
Health and wellness spurs not from concentrate 100% juice
A Le Coq leverages strong reputation and investment to lead juice
The demand for coconut and other plant waters is set to continue to grow in the forecast period
Not from concentrate 100% juice to ride the search for more natural packaged juice
Reconstituted 100% juice to remain popular in retail and foodservice
Table 81 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 82 Off-trade Sales of Juice by Category: Value 2018-2023
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

RTD Tea in Estonia

KEY DATA FINDINGS

Reduced sugar still RTD tea continues to gain traction in Estonia
RTD tea is seen as a convenient and refreshing option in foodservice
Coca-Cola HBC Eesti introduces fruit-flavoured options to tempt consumers
RTD tea to continue to see a shift to reduced sugar still RTD tea
The demand for regular still RTD tea is expected to fall amid a shift away from sugarised beverages
Convenience stores and retail e-commerce are likely to exert pressure on large modern grocery retailers
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 94 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Energy Drinks in Estonia

KEY DATA FINDINGS

Energy drinks in higher demand
Target audience of energy drinks expands
Red Bull leverages strong marketing and high consumer recognition to lead
The demand for energy drinks is expected to continue to grow
A new line-up of energy drinks is anticipated in the forecast period
Energy drinks to remain popular in foodservice
Table 105 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 106 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Sports Drinks in Estonia

KEY DATA FINDINGS

Rising number of active consumers grows the demand for sports drinks in Estonia
Sports and fitness lifestyles underpin the consumer base for sports drinks
A Le Coq leverages innovation to drive the category
Sports drinks to surf sports and fitness waves
Marketing campaigns to push athletic and high-energy attributes
Significant increases in demand despite competition
Table 117 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 118 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Soft Drinks research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;