Health concerns and strict regulations on alcohol favour soft drinks
In 2013, total volume sales of soft drinks continued to increase in France. Beyond the impact of population growth, this market also benefited from a decline in consumption of alcoholic drinks. Strict legislation regarding alcohol and drink-driving continued to encourage French consumers to purchase soft drinks, particularly when driving. In addition, more consumers preferred soft drinks with meals both during the day and at night because they are perceived as less harmful to health.
French consumers seek more natural and reduced-sugar beverages
Consumers showed themselves to be more receptive to soft drinks which are more natural and have a lower sugar content. More of them purchased concentrates, RTD tea and bottled water instead of carbonates for daily consumption. Some made an exception with energy drinks, especially younger consumers who are followers of this type of beverage. Energy drinks were not available in France for a long time and consequently are still being discovered by many French consumers. In 2013, their sales also benefited from strong marketing investment from Red Bull.
SodaStream may be the future Nespresso in soft drinks
Coca-Cola Entreprises SA led soft drinks in off-trade value terms in 2013. Private label as a whole ranked second but was the leader in volume terms. In 2013, economy brands and private label were able to attract more price-sensitive consumers. The same cannot be said for Coca-Cola, which posted a decline in both volume and value sales due to a weak performance in carbonates. The best performing company was SodaStream International Ltd, which achieved double-digit sales growth. There were some rumours that the company was preparing to launch in France a new machine which works with capsules (like a coffee pod machine). Among the leading operators, PepsiCo France SNC was undeniably one of the most successful, mainly due to the performance of Pepsi Next, a new carbonate launched in the first quarter of 2013 and which has 30% less sugar thanks to the use of stevia.
Hypermarkets and supermarkets remain key but sales growing through internet retailing
In 2013, off-trade volume growth of soft drinks continued to outperform on-trade volume growth. The off-trade was already the most important distribution channel for soft drinks but as more consumers stayed at home, its importance grew further. Consumers commonly purchased these beverages in grocery retailers, in particular in hypermarkets, supermarkets and discounters. However, a growing number opted to buy such products through the internet via the online shops of the main supermarket and hypermarket chains, mainly because doing one’s shopping this way is very convenient for people with busy lifestyles.
Weak but stable growth expected from 2014
Total volume sales growth of soft drinks is set to remain positive over the forecast period. The market is expected to continue to grow in both the on-trade and off-trade, driven by population growth and weaker demand for alcoholic drinks. Despite the new “Red Bull” tax implemented at the beginning of 2014, energy drinks is expected to still perform well. Among other factors, sales of such soft drinks will continue to be boosted by strong marketing investment from Red Bull in order to recruit young adults. Driven by health concerns, RTD tea and concentrates are also expected to perform well. Meanwhile, soft drinks manufacturers are set to invest further in healthier beverages with a lower sugar content and natural sweeteners, particularly in carbonates.
Samples (FAQs about samples):
Sample Soft Drinks Market Research Report
Sample Soft Drinks Data
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in France for free:
The Soft Drinks in France market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Soft Drinks in France?
- What are the major brands in France?
- What potential exists for multinational vs. local soft drinks companies looking to increase market share?
- How have changing social attitudes affected soft drink sales?
- How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Soft Drinks market research database.