Soft Drinks in Serbia

January 2024
Select Country Report
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Serbia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Serbia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Serbia?
  • Which are the leading brands in Soft Drinks in Serbia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Serbia?
  • How are products distributed in Soft Drinks in Serbia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Serbia

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Serbia

KEY DATA FINDINGS

Volume sales recovery and growth in functional water
Expansion in assortment to drive growth potential categories
Price sensitivity and the rise of private label
Projected steady growth and consumer habits
Shift to private label and price sensitivity
Emphasis on health-conscious innovations and consumer engagement
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 34 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Carbonates in Serbia

KEY DATA FINDINGS

Reconsideration of purchases amid economic changes
Marketing initiatives by Knjaz Milos and Pepsi
Price sensitivity and attraction to private label
Projected growth in carbonates sales
Competition dynamics and leading players
On-trade volume sales expectations
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 50 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028

Concentrates in Serbia

KEY DATA FINDINGS

Tradition meets price sensitivity
Local brand innovation and adaptation
Sustained dominance and brand loyalty
Deceleration in volume sales amidst evolving consumer preferences
Potential growth and ongoing innovation
Price sensitivity drive promotional strategies
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 66 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Juice in Serbia

KEY DATA FINDINGS

Changing consumption patterns amid economic challenges
Limited new product developments and emerging innovations
Private label surge and growing availability
Projected growth and preferences in juice drinks
Intense competition between leading brands and private label
Impact of health awareness on consumption habits
Table 81 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 82 Off-trade Sales of Juice by Category: Value 2018-2023
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

RTD Coffee in Serbia

KEY DATA FINDINGS

Economic challenges impacting RTD coffee
Renaming and rebranding by Hell Energy
On-trade coffee's influence on RTD coffee
Assortment expansion and marketing initiatives
Erosion of Nescafé's market share and smaller brand growth
Challenges due to economic factors and on-trade competition
Table 93 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 94 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

RTD Tea in Serbia

KEY DATA FINDINGS

Economic impact on RTD tea consumption
Health-conscious shift and demand for healthier options
Introduction of innovative RTD tea product line
Forecasted recovery and future market outlook
Growth potential in healthier RTD alternatives
Brand retention and diversification
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Energy Drinks in Serbia

KEY DATA FINDINGS

Volume sales growth and competitive landscape
Strategic brand promotion and sponsorship initiatives
Assortment expansion and innovation
Projected stable growth and market dynamics
Impact of economic factors on sales growth
Shift towards healthier alternatives and technological integration
Table 117 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 118 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Sports Drinks in Serbia

KEY DATA FINDINGS

Surge in volume sales driven by expanding consumer base
Dominance of Aqua Viva and strategic promotions
Economic factors hampering volume sales growth
Projected growth fuelled by health awareness and sports participation
Anticipated expansion and focus on healthier alternatives
Continued influence of price sensitivity on sales
Table 129 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 130 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Soft Drinks research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;