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Country Report

Bottled Water in Austria

Thanks to the on-going health trend in Austria still bottled water is becoming ever more popular among consumers. Following the advice from health professionals and nutritionists, an increasing number of Austrians prefer still over carbonated bottled...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Austria

2011 marked a significant year for Coca-Cola Austria GmbH as it reached a record high in terms of volume and value share in the off-trade. It was also one of the few players in the declining Austrian carbonates category that managed to increase its ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Austria

New product launches in liquid concentrates focussed on freshness in 2011. Especially lemony flavours enjoyed great popularity among Austrians. Eckes-Granini Austria GmbH, for instance, launched its Yo fresh range, consisting of three types: Lemon, ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Austria

Manufacturers of fruit/vegetable juice were faced with a major challenge in 2011 due to the soaring commodity prices, especially for orange juice and apple juice concentrate, as well as sugar. The price for orange juice, for instance, hit a record ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Austria

The Austrian soft drinks market has been affected by maturity over the review period and 2011 was characterised by only meagre growth in both value and volume terms. 2010 was a recovery year for the industry following 2009 recession, however 2011 ...

Jul 2012 | US$1,900| Add to cart | View details ›

Country Report

RTD Coffee in Austria

In 2011, the main drivers of volume growth in RTD coffee were new product launches and multipack offerings, both responding to the on-going trend of convenience among Austrian consumers. An increasing number of young and active consumers welcome RTD ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Austria

The demographic changes happening in Austria have contributed to the steady decline of RTD tea volume sales as its key consumer group of youngsters and teenagers has been shrinking in recent years. According to Statistik Austria, the Austrian ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Austria

In 2011, the Austrian sports and energy drinks category was characterised by a strong push on promotional activities by retailers and manufacturers alike. While price discounts, multi-pack offerings, larger packages as well as the rising availability...

Jul 2012 | US$900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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