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Country Report

Carbonates in Brazil

Sales of carbonates experienced a strong deceleration in 2011 compared with previous years, mostly due to price increases (IPI tax rise), more severe weather and rising inflation. In the year, sales of carbonates were also affected by increases in ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Concentrates in Brazil

Liquid concentrates saw a significant decrease in volume sales in recent years, in part related to the migration from concentrate fruit juice versions to RTD fruit juices (in unfrozen nectars), and in part due to increases in prices as a consequence ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Fruit/Vegetable Juice in Brazil

Del Valle Mais Laranja Caseira Light (homemade orange) with stevia was launched by Coca-Cola in July 2011. It was the first low-calorie unfrozen nectar in the Brazilian market which contains stevia, a natural sweetener. The product launched a new era...

Apr 2012 | US$900| Add to cart | View details

Country Report

RTD Coffee in Brazil

Improvements in distribution networks from the leader Wow Indústria e Comércio under the Caferazzi brand, mainly in small grocery retailers such as bakeries and forecourt retailers, boosted sales of RTD coffee in 2011. However, such products remain ...

Apr 2012 | US$900| Add to cart | View details

Country Report

RTD Tea in Brazil

The health trend positively impacted sales of still RTD tea, as more consumers were aware of the properties of tea in terms of making those consuming it feel better. As demand for tea increased, this generated the opportunity to introduce a wider ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Sports and Energy Drinks in Brazil

Thanks to the vigorous growth registered by energy drinks in recent years, small- and medium-sized companies are entering this category, with launches of new products in 1-litre PET bottles focusing on C emergent socioeconomic classes. Such products ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Brazil

Flavoured bottled water with a low-calorie formula and traditional Brazilian flavours – orange and citrus – was launched under the H2OH! brand by Cia Brasileira de Bebidas (AmBev), which is a manufacturer under licence from PepsiCo in Brazil. The new...

Apr 2012 | US$900| Add to cart | View details

Country Report

Soft Drinks in Brazil

Soft drinks showed a strong performance in 2011, with a double-digit increase in total value sales, following a good performance registered during the review period 2006-2011. However, in 2011 there was a deceleration in growth in volume terms, due ...

Apr 2012 | US$1,900| Add to cart | View details

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook