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Bulgaria

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Country Report

Soft Drinks in Bulgaria

In Bulgaria the effect of the global economic crisis was felt less seriously in 2011, reversing the pattern seen in the previous two years as some growth was seen in almost all soft drinks categories. Bulgarians had limited their expenses on premium ...

Oct 2012 | US$1,900| Add to cart | View details ›

Country Report

Carbonates in Bulgaria

Carbonates is the largest category within soft drinks and has the longest market presence. It also has the largest number of competitors. Even though the majority of those competitors are not economically active, competition within carbonates is ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Bulgaria

Fruit/vegetable juice has continued to emerge as a healthier alternative to carbonates. As consumers get exposed to negative press opinions on the consumption of carbonates, they look for better and healthier alternatives. However, the more expensive...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Bulgaria

Bottled water is increasing its penetration in the country. The results of a representative sample carried out by the National Centre for Research on Public Opinion reveal that bottled water is drunk daily. The heaviest users are women, people ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Bulgaria

Volume growth of sports and energy drinks remains weak and in 2011 it was much slower than the review period’s average. Sales remain low because of the high average unit price of such drinks, although these products are penetrating the market because...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Bulgaria

The market for concentrates is driven by two diverging trends: whilst powder concentrates is still recording some development, liquid concentrates are following a downward trend. The reason is the diverging approaches to the market that producers of ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Bulgaria

In 2011 RTD tea continued to develop with growth rates that were well above the market average. The novelty of the category and marketing techniques of the leading companies contributed to its off-trade penetration. Even though not all products are ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Bulgaria

There are couple of well-established international brands competing on the RTD coffee market in Bulgaria. Nestlé Bulgaria is competing with its Nescafé Xpress brand. Despite that RTD coffee products existed on the market for several years, to a large...

Oct 2012 | US$900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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