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Country Report

RTD Tea in Croatia

Rauch Croatia launched a carbonated RTD tea, available only off-trade. This was the first product of its type in the Croatian market and it was introduced simultaneously in most countries in the region.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Croatia

The market is still highly focused on premium products, as the most expensive products are the highest ranked. Private label and other companies accounted for 29% of value sales in 2011 and have room to grow in this high-priced market.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Croatia

The dominance of the Cedevita brand in powder concentrates may have peaked with an 89% off-trade value share in 2011, as other companies took share from the leader. Local players launched products similar to the market leader, retail chains competed ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Croatia

Although economic conditions in Croatia remained uncertain in 2011, the decline in volume sales that began in 2010 halted and current value sales increased due to a slight increase in prices.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Croatia

Carbonates are losing popularity to more natural soft drinks such as flavoured carbonated water and manufacturers did not show any new move to counter this. The focus shifted to packages that offer greater volume at a discounted price – pricing ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Croatia

As opposed to some other non-alcoholic drinks categories, where companies offset declining volume sales with higher prices, bottled water manufacturers attempted to maintain volume sales through promotions and discounts, which although successful led...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Croatia

While consumers of sports and energy drinks off-trade succumbed to the general trend of frugality, cutting volume spending and trading down to cheaper variants, on-trade consumers remained loyal to their brands and accepted the price hike of 5% in ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Croatia

The soft drinks market in Croatia registered an improved but still negative performance in 2011. Low disposable income levels continued to hamper consumer spending, and to save money consumers reduced expenditure on non-essentials such as soft ...

Jun 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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