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Country Report

RTD Coffee in Germany

RTD coffee saw impressively strong off-trade volume and value sales growth over the review period, as consumers discovered the convenience of a product that can be consumed at lunch, as a dessert or together with breakfast, rather than carrying a hot...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Germany

Naturalness was one of the key trends in RTD tea in 2011. The leading player, Pfanner Getränke responded to the trend by labelling its products as containing “100% natural ingredients”, whilst Rauch Fruchtsäfte added the word “Nativa” to its brand ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Germany

Sports drinks and energy drinks continued to see divergent performance in 2011, with the former seeing a further decline in off-trade volume and value sales, and the latter again seeing strong double digit growth for both indices. Energy drinks saw ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Germany

The increasing health-consciousness of the German population continued to be the main driver of demand for bottled water. As a result, off-trade volume sales saw growth of 2% in 2011, while off-trade value sales saw slower growth of 1%.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Germany

In carbonates, it became increasingly difficult for manufacturers to come up with product innovations beyond the well established brands over the review period. For this reason, many companies put particular emphasis on brand extension. For example, ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Germany

Fruit/vegetable juice saw a 3% decline in off-trade volume sales in 2011, while off-trade value sales saw positive growth of 1% in current value terms. German consumers remained more orientated towards carbonated soft drinks, with consumers ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Germany

Germans’ palate for bottled thirst-quenching soft drinks continued to drive positive off-trade volume sales growth in 2011. The soft drink categories to see the most dynamic performance off-trade in 2011 continued to be smaller, emerging ones, such ...

Jul 2012 | US$1,900| Add to cart | View details ›

Country Report

Concentrates in Germany

Concentrates remained relatively unattractive to German consumers over the review period. In 2011, off-trade volume and value sales of concentrates both saw declines of 1%. Liquid concentrates saw a 1% decline in off-trade volume and value sales in ...

Jul 2012 | US$900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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