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Country Report

Sports and Energy Drinks in Denmark

Since Danish regulations on energy drinks became the same as in the rest of Europe, including allowing the use of taurine, sales have increased rapidly. The new regulations also allowed Red Bull to enter the Danish market and further contributed to ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Denmark

Functional bottled water has been a pretty much underdeveloped category in Denmark throughout the review period. The launch of Coca-Cola’s international Glacéau brand in 2011 might change this. The power of Coca-Cola ensures financial power and ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Denmark

For many years Danish authorities have used taxes as a way of changing consumption patterns. Taxes on carbonates have been used in order to reduce sugar intake and reduce overweight and obesity within the country. In mid-2010 the current taxes were ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Denmark

For the second time in many years, concentrate increases both in volume and value sales. One major reason is that those who have been affected by the economic crisis and lost their jobs have to tighten their household budgets and one way of doing ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Denmark

Premium 100% juices represent a category where producers can make a reasonable profit and this is also why they focus on new product launches in this category. This development takes place despite the return of the financial crisis in mid-2011. These...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Denmark

The competitive situation within RTD coffee increased in 2011 when Cocio Chockolademælk A/S launched two versions of Cocio Ice, one flavoured with vanilla and one espresso version. The launch also contributed to increase sales further in RTD coffee; ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Denmark

Danish RTD tea consumers are predominantly health-conscious females in the 20-35-year-old age bracket. RTD tea is perceived by these consumers as a “healthier” product substitute for carbonates and, consequently, its consumption patterns are similar ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Denmark

After two years of falling sales, total volume sales of soft drinks increased marginally in 2011. The small recovery is basically a result of increasing volume sales of carbonates, the largest category in terms of both volume and value. Sales were ...

Feb 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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