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Ecuador

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Country Report

Bottled Water in Ecuador

Bottled water is expected to see more new brands and companies entering the market, because the category has showed itself to be very profitable and has lower production costs than other non-alcoholic drinks. So, with a considerably low investment ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Ecuador

Some cola flavoured beverages like Negrita and Pop Cola are no longer available in Ecuador from 2011. It seems that the customers’ preferences are getting stronger and the probability that new brands can enter this category and succeed is not high. ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Ecuador

The category maintained its rising sales, and the largest increase came in liquid concentrates. The tamarindo concentrate in the aforementioned category is highly demanded due to the difficulty of preparing its juice. Also, liquid concentrates are ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Ecuador

Juice producers in Ecuador are striving to increase their shares by improving their existing products with vitamins. In March 2011 Del Valle launched its “new” juice with calcium and vitamin D. Most juices, either nectars, or 100% juices, already ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Ecuador

Growth of the whole category exceeded expectations. Demand for RTD tea has increased due to the perception of its being healthier than carbonates. The Ecuadorian trend of living a healthier lifestyle has led consumers to increase their consumption of...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Ecuador

Energy drinks is still the fastest growing category, because people are more stressed and have busier schedules. In order to have enough vigour, they prefer this type of drink. Better marketing and clearer explanations of the functions and benefits ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Ecuador

Soft drinks underwent a larger increase in 2011 than in 2010, which is due to various reasons. On one hand, the constant innovation in promotions and advertising campaigns helped increase consumer demand. Also, diversity in packaging and new flavours...

Feb 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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