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Country Report

RTD Coffee in Egypt

RTD coffee has yet to be introduced to the Egyptian consumer. This product is unlikely to succeed in Egypt because fresh coffee is available in abundance and is extremely inexpensive.

Feb 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Egypt

In 2011, RTD tea remained a limited category in Egypt with only a small consumer base of affluent households. Despite this narrow consumer profile, the category achieved total volume growth of 4%, a stronger performance than the review period average...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Egypt

2011 was not a good year for sports and energy drinks in volume terms. Total volume growth slowed to just under 2%. This was even lower than the review period CAGR of 3%. The wealthier Egyptians and tourists which sports and energy drinks rely on ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Egypt

Bottled water volume growth slowed slightly to 11% in 2011 from 12% a year earlier. Growth was partly driven by Ramadan falling in the month of August, the height of summer. Furthermore, there was continued debate over the safety of drinking ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Egypt

In 2011, volume sales of carbonates continued to rise, although the growth rate of 7% was below the review period CAGR of 8%. Carbonates account for the biggest volume share of the soft drinks market, (64% in 2011), but this is slowly declining as ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Egypt

The concentrates category registered stable total volume growth of 3% in 2011in line with the review period CAGR. This remains a very small category, accounting for less than a 1% value share of the overall soft drinks market. Nevertheless, ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Egypt

The jump in raw material costs for fruit/vegetable juice producers was one of the biggest growth drivers of this category in 2011. The 17% increase in current value terms was much stronger than the 12% CAGR of the review period. Rising commodity ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Egypt

The first quarter of 2011 was hard for the Egyptian soft drinks industry, with volume sales seeing a dramatic fall. There has been a recovery since but the year-on-year growth rates that were expected in 2010 now appear to have been rather ...

Feb 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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