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Country Report

Carbonates in Greece

The ongoing rise of the health and wellness trend and the decline in disposable income levels led to carbonates recording a steep decline in total volume sales during 2011. Greek consumers continue to opt for soft drinks which are perceived as being ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Greece

Maturity is the key obstacle to further growth in concentrates in Greece. No major developments took place in concentrates in Greece in 2011 and this was one of the major reasons behind the ongoing total volume declines being recorded in the category...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Greece

Fruit/vegetable juice in Greece is one soft drinks category which has been less affected by the country’s deep economic recession. Although volume sales of fruit/vegetable juice did decline during 2011, the decline suffered in fruit/vegetable juice ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Greece

In Greece, RTD coffee faces serious competition from cafés offering takeaway coffee at low unit prices and this remained a key factor behind the steep declines recorded in RTD coffee in Greece during 2011. The operators of Greece’s fast food and ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Greece

RTD tea remains one of the most dynamic categories in soft drinks in Greece. Numerous new product launches, a high level of promotional activity and the favourable positioning of RTD as a relatively healthy soft drink are the key drivers of growth in...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Greece

Energy drinks proved to be one soft drinks category which is resilient to the adverse economic situation in Greece as demand for stimulant beverages was bolstered during 2011 by the increasingly hectic lifestyles being led by Greek consumers. In ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Greece

Bottled water is considered a commodity in many parts of Greece, specifically in the many areas of the country where the tap water is not potable. For this reason, many consumers are forced to purchase bottled water for every day home usage. Many ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Greece

Substantial declines were registered in the disposable income levels of Greek consumers during 2011 and this is being reflected in radical changes in consumer behaviour. A high degree of price-sensitivity is now the reality for the majority of Greek ...

Jul 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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