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Guatemala

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Country Report

Fruit/Vegetable Juice in Guatemala

In 2011 the category reached total volume sales of 195 million litres after a 3% increase from 2010. Juice drinks and nectars continued to account for the bulk of sales, representing 73% of total volume sales. Growth in this category comes primarily ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Guatemala

Total volume sales of bottled water increased 2% to 1,032 million litres in 2011. Bottled water accounted for 42% of total volume sales of soft drinks in the country. The category has some disparity between very mature types of products and others ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Guatemala

In 2011 sports and energy drinks grew 6% in terms of total volume sales, to reach 36 million litres. Energy drinks was the main booster for growth in the category with the introduction of a new competitor and important dynamism of previously existing...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Guatemala

In 2011 the category experienced growth in terms of total volume of 2% to 496 million RTD litres. Innovation was seen in liquid concentrates, which is fairly unusual for that specific category. The category performed well despite an increased trend ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Guatemala

Over 2011, total volume sales of RTD tea increased 17% to 7 million litres. Performance was strongly boosted by off-trade as well as on-trade sales and volume growth. Growth in this category is coming to be perceived as a real threat for other ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Guatemala

RTD coffee only started to develop very recently in Guatemala, namely in 2008. Although some products were available on and off before, it was only in 2008 under the impulse of the joint venture between Cooperativa de Productos de Leche Dos Pinos and...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Guatemala

In 2011, carbonates reached 1,183 million litres after an increase of 4% in terms of total volume sales. Cola carbonates continued to be the bulk of carbonates, with an approximate 72% share of total volume sales. Volume growth was boosted especially...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Guatemala

As many categories grow in maturity, key target groups become saturated with different offers. Many customers continue to substitute freshly prepared products for packaged options, making the consumer base larger. However, at the same time that the ...

Feb 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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