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Country Report

Carbonates in Hungary

The ongoing decline in volume sales of carbonates continued in 2011. This can be attributed to unit prices increasing further following the introduction of the ‘chips tax’, increasing health awareness and consumers opting for cheaper alternatives ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Hungary

In 2011, concentrates recorded positive growth in both volume and value terms as both formats, liquid and powder, are good alternatives to carbonates, fruit/vegetable juice and RTD tea thanks to their lower prices.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Hungary

As in previous years demand for fruit/vegetable juice failed to increase in 2011 as consumers opted for cheaper alternatives. This trend was also driven by rising prices, with manufacturers having to increase prices because of the escalating cost of ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Hungary

Although the growth of RTD coffee slowed in 2011, it remained one of the most dynamic categories in the soft drinks market because RTD coffee is very popular in Hungary, particularly among young adults who are constantly on the go and do not have ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Hungary

As consumer spending power is recovering slowly and other soft drinks like carbonates became more expensive because of the newly introduced ‘chips tax’, demand for RTD tea increased in 2011.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Hungary

Sports and energy drinks have been popular in Hungary for years and many manufacturers offer these beverages, particularly energy drinks. The category witnesses strong price competition and as consumers look for cheap products there is little brand ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Hungary

Bottled water remains very popular in Hungary, not only during the summer but all year round, thanks to its low price compared to other soft drinks. Although flavoured bottled water grew in popularity in 2011, the most popular format remained ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Hungary

The worst effects of the economic crisis appear to be over. Consumer spending power has slowly started to recover, although family budgets remain tight, particularly among lower-income households. Due to price- sensitivity and strong price ...

Apr 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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